Sierra Leone
On the path to recovery


TOP ORGANIZATIONS INTERVIEWS
Interview witn:

Mr. John B. Sisay

Director Corporate Affairs
Sierra Rutile

The 8th of August, 2003, Freetown, Sierra Leone

Q.1. It has been a great success for the company to be able to obtain funding to relaunch its activities, what have been the challenges you had to meet and most importantly when and how will you start operating again?

A.1. Sierra Rutile used to be the biggest single donator to the Governments revenue. Most of the people think that it was the diamonds but in reality rutile alone earned more than 50% of the country's foreign exchange. In 1995 the mines had to be closed down because of the war. The challenge since then is to reopen them, to attract investors back. The general feeling about Sierra Leone is that the war is still going on. The country has not been good in putting its case to the outside public and the investors and there is still a lot of nervousness about bringing in huge amounts of capital. To start up our activities we would need 64 million USD, so as you can see we are talking about serious amounts here. We have a significant shareholder who will invest part of that money but also we had to negotiate with some of the development banks and with the EU. Most of the private capital, as a result of lack of information is still nervous. With the development banks we were able to finalize the negotiations to secure the funds that we need and we are hoping that by the end of November we would be able to start the initial phase of mining. It still remains a challenge; we had to put up very serious guarantees both inside and outside the country to make sure that we get what we need. Even the development banks that specialize in countries like this one are still nervous about Sierra Leone. They argue that anything can happen again and then the money is lost. That is why after spending 64 million USD in one year, even if your payback period is not so long, for them anything longer than a year is too long. Even though, I don't believe that Sierra Leone would go through that kind of a war again.

Q.2. There are 4 known deposits, what are the plans and the schedule to relaunch them?

A.2. Three of the 4 known reserves are already in the pipeline for exploration. The fourth one still needs a lot of geological work, we are not completely sure about the quantity of the deposits there, but with the rest with a conservative lifeline they will last until 2016. The whole amount of the reserves is estimated at over 280 million tonnes of rutile; if we could exploit all of that it would last for around 25 years. Another important thing is that all the deposits are in the South of the country which makes the work a lot easier for us since it is quite a machine intensive work and if we would have to ship the machines across the country, it would make it far less profitable.

Q.3. Once the biggest employer and the major foreign currency earner in the country, what will be the importance of Sierra Rutile this time for Sierra Leone?

A.3. Sierra Rutile has 3 main functions to fulfill with its restart. The first one, of course is an indicatory, that Sierra Leone is back in business. Sierra Rutile will start with 64 million USD, but if we want to bring it up to a good level it will require a total investment of 112 million USD. In the West Coast of Africa you don't get a bigger private investment, outside the petroleum industry, than this one. It is a very strong indicator to the psychology of investing in Sierra Leone and that is very important for the future of the country. Secondly, job creation. According to conservative estimates when we start operating, we will employ 700 people directly and 1200 people indirectly, you also have to take into consideration the multiplying effect, according to the last studies as a result of opening the rutile mines again we will have around 5000 new jobs created in the economy. Also Sierra Rutile will be spending money in the country that also has a multiplying effect. Now that the country has come out of the war, the people need something to do, they need jobs, if they will remain again without jobs for a long time, they will become vulnerable to destabilization. The third aspect is the Government revenue. As you know most of the revenue at this point of time is external donations and you can't run a country on donor funding especially with Liberia looking like the next darling of the aid world, Sierra Leone will drop off that list, which it should. We have had our help, they have put our house in order and now it is time that we took care of it ourselves. It is very important to reassess the private sector and to get revenue from the private sector, from internal sources. These are the main 3 points of having rutile mining back in the country.

Q.4. What are the plans to exploit the other minerals that are present in the area, such as ilmenite or zircon?

A.4.
The process of mining rutile is very similar to the process of mining ilmenite, for example and we have always been doing that. Lets say, if you mine 140 000 tons of rutile, you will also mine 90 000 tons of ilmenite, it is essentially just a lower grade of rutile. With zircon it's similar, even though, you need a slightly different processing procedure. We will also start mining the zircon and we will stockpile it and then sell it, it will not be our main focus but we will definitely sell it over the time. The other important mineral is the bauxites, we also have a daughter company that is into bauxite mining and eventually we also want that to develop. For now, these are the main minerals that we have discovered in that area.

Q.5. Once you start operations, what will be the target markets for Sierra Rutile and how will you market and sell the product?

A.5. In the first year, we are planning to produce 90 000 tones of rutile, under the current mining plan the optimal level would be around 140 000 tones. When we position it on the market, we have to know that it is a natural rutile, it is 94% to 96% of TiO2. Everywhere else in the world the producers of rutile would get, at the best around 83% to 84% and so they have to upgrade it and even then they can't reach what we have. So we are talking about a higher level of specification for the rutile. A 140 000 tones of that rutile amounts for 25% of the global market, at least that was the share that it had before. With the closure of the mines you had of course substitutes coming in, but I am sure that we will regain our positions. At the beginning it may be a lower market share but then eventually it will grow up. We already have an in-house marketing department that will be in charge of helping us to sell it. Since the closure of the mines in 1995, in the pigment market, where they rutile is being utilized, there has been a lot of mergers, so we are talking about a handful of companies, with most of them situated on the East Coast of the USA and they are going to be our main targets. The way we intend to market it to them is with a different approach. Since 1995 they had undergone many changes, they had to change their processing every time they received new raw material. This time we will first start mining, we will stockpile the products in their backyards, a quantity enough of say 3 to 6 months of production, so they can have some confidence and they can start using it for production. That is the best way for us to actually break in into the market.

Q.6. The Government claims to have played a key role in helping to provide for the funding, how would you rate the level of your cooperation with them?

A.6. It is important to have the Government in the mix, so to say. In this particular case, the EU technically can not give money to a private company, so they found and elegant solution and they will give a loan to the Government of Sierra Leone, which the Government will transfer to us. This debt we will pay back to the Government and that money the Government can use for further development projects over the time. Basically what is going to happen is that they will give us the money, we will manage it and we will pay it back to them. Obviously, the Government is a critical partner since it is very difficult to mine in sub-Saharan Africa; we need them to give us security. There is a lot of interference in this part of the world; many people don't understand what is the difference between private business and public sector. You need to have a good Government in place that actually understands that, to leave you alone, so that you can get on with the business that you are in. They are a critical partner for us and obviously when we go to meet the potential partners it is very important for them to see that we speak the same language as the Government. Another aspect of the investor's nervousness is that they are usually reluctant to invest in Africa, even without a war, because you have these nationalizations. They need a Government that understands the capital markets and that is able to give them the security that they need that is another key factor why we need them. Up to now, this Government has been helping us tremendously.

Q.7. There has also been an extensive environmental impact study carried out, have the results been really satisfying?

A.7. There is obviously a significant impact on the environment because of the way that rutile is mined. The method we have chosen is what we believe to be the most effective one, by using a dredge that sits on water. What we intend to do is to prepare the ground by building damns and then we will leave it for 2 to 3 years and fill it in with water from the rain. What we can do afterwards is to drain it to a slump level that can be used to plant rice, for example. We actually started the fish farming there in 1993, it went quite well, but you can't just have the whole area as ponds for fish farming. It is a very tricky thing, we will have to negotiate with the locals to see what they want and we will also have too look at what is the best for us. In our environmental policy we intend to reintroduce various crops to the area, we will try to improve and mechanize the type of farming that they have. In terms of using the ponds, yes you can use it for fish farming, but you will not be able to gain much in the long term perspective, that is why our policy is to diversify the agriculture.

Q.8. Since you represent the biggest private investment in the country it is important for our readers to know how you would rate the level of security and stability in the country and what are your expectations, how lasting it is going to be?

A.8. I feel very confident about the positive developments in Sierra Leone. In the history of the war, you could really notice that the war took hold in the country when the army split up. Prior to that, the army, as badly trained as they were, were at least united, while when the army split up, the rebels came in between and that is when the whole mess started and you did not know anymore who was who. I think that with the training that the army is receiving from IMATT with the help of the British, the Americans and other nations will make them better trained than they ever were in our history. We don't have to be as well trained as the British Army, because its not the British that will come across our borders, we just have to be better trained than the rest of the armies in the West Coast of Africa. The situation in Liberia is I think very far from being over, but at least it got the worlds focus and Charles Taylor will go. I don't think that the rebels after that will just come together and lay down their arms, but at least you got the world attention focused there and they will maintain it. When talking about regional destabilizing factors it would be actually Guinea (Conakry) and not Liberia. Guinea is going to be a completely unpredictable place; we don't know what is going to happen there. I believe that the Sierra Leone Army is efficient enough to defend our borders and the integrity of the country. There is also a very efficient leadership in the country; both the opposition and the ruling party will not go to the extent of destabilizing the country. Looking at the possible flashpoints, many people thought that the Special Court on Sierra Leone will be one, but I don't think so, if there will be important people arrested than it will be a sort of sacrificing them for the peace process. Another flashpoint may arise in the next 5 years in case the country will not start developing economically. Then we might go back to that critical point when people have no jobs and they will be more vulnerable to the ideas of the like of Foday Sankoh, the rebel leader. I think that the main decisive power about the future of this country is the economic development.

Q.9. When speaking about the economy and the development, this is when the investors come into the picture. How ready is the country together with its new Investment Code that is still to be adopted to welcome all these foreign investors?

A.9. I have read the new Investment Code, but I think that they need to focus more on the incentives side of it. There is a problem, namely the Government is eager to get revenues, but you need to give incentives if you want to be attractive. So the Government is facing a dilemma now, whether to get revenues quickly or to get long term investors. If you can give a tax holiday of ten years and it will create 1000 jobs, you can get more revenues through the back doors. Frankly speaking, the Government does not seem to realize that to the full extent. I don't want to blame them for that, because we don't have any other Government that had an exposure to capital markets. This is one of the challenges for them in the future; the Government machine has to become more streamlined to receive investors. Right now, if an investor is coming he will find it rather frustrating, because there is no one place where you can go to get the right kind of information that you are looking for. I think that they will have to do it, if I can choose between 50% of nothing or 50% of a dollar; I would go for the 50% of a dollar. I sincerely hope that they will do it soon, because the first thing that the investors are asking for is, what incentives am I going to get? They really need to push it through, the problem is that they don't spend too much time consulting with the private sector and I think that this is something that they should do, because we are the ones that will be affected by it.

Q.10. Could you also tell us about your career so far and how you were appointed to such a responsible position?

A.10. I did my studies in the UK my first degree was in politics and economics, and my first job was buying diamonds, I was working for De Beers. Soon I started a private company that was also a diamond buying company, I have worked in Angola, Zaire, Rwanda, but I found it really boring. After that I went into acquisitions and mergers, I was a venture capitalist. Most of my work I have done here in Africa, which perhaps reflects well on my personality. Eventually we bought Sierra Rutile, and it has been in the pipeline since 1995. I am not an engineer so the reason why I am here is to make sure that the company starts well. You see, Africa is not that different, if you know one country well, you may be able to figure out easily how things work in the rest of the continent, it always comes down to the same issues and the same things. When you meet with the Government they always have the same good and bad issues that run further, you just need to identify them and then you can move on.

Q.11. If you would have to summarize the importance of Sierra Rutile and advertise it to the outside world, what would you say?

A.11. Sierra Rutile is the hope for Sierra Leone in terms of its future, because once the rutile mining starts, the bauxites will start soon after and so on. Let me tell you a story from the time when Sierra Rutile was operating. Many people here could not afford to go the UK for holidays, so they would take their families to the rutile area, because they considered that as the west. You had 24 hour electricity here, you could buy anything, so the rutile area was a sort of an oasis and it gave hope to the people. Everybody wanted to work with Sierra Rutile, if you go to the most successful companies and talk to the management you will find out that they all worked for Rutile and had their training done here, because we had a very different work ethic and culture. In terms of showing the professionalism and the potential of Sierra Leone, rutile is the commodity that embodies it.
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