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Tourism Industry
WELCOME TO ZAMBIA!
The Tourism, Environment, and Natural Resources sectors are extremely conducive to investment and pre-
sent unlimited opportunities i.e. Forestry, Heritage, Museums and Wildlife. The Government of His Excellency
the President, Mr. Rupiah Bwezani Banda ranks tourism as a high priority sector after Mining and Agriculture.
In line with this Government Policy, the tourism sector has initiated programmes and projects aimed at en-
couraging you, our visitors and investors, to come to Zambia and enjoy or invest into our spectacular wildlife,
cultural, natural heritage, and pristine environmental resources. Your visit to Zambia for business, travel or
recreation will, therefore, will be very fulfilling and memorable. We welcome you to come and breathe with
us the natural fresh air. To assist you in easily arriving at your decision to visit/invest in some of our tourist
attractions, I give you a synopsis of some of our country’s prime destinations.
The City of Livingstone is Zambia’s flagship tourism destination, which combines our worldwide renowned
spectacular Victoria Falls with the rich cultural exhibitions and wildlife. Locally known as the “Mosi-oa-tunya”,
meaning “the smoke that thunders”, all our visitors should see the Victoria Falls, a truly remarkable natural
wonder of the world and an incredible world heritage site. This tourist attraction is a “must see” for all visitors
to Southern Africa as seeing it will be impressive enough to make it the ‘event of your life!”
As the saying goes, any tourist who comes to Zambia and does not visit the South Luangwa National Park has
not yet really seen Zambia. This is because visiting South Luangwa is an unforgettable experience. Picture
yourself wandering among the various species of wildlife as they roam around the African bush while the
local people go about their daily chores. Come and visit the place where the walking safari was pioneered.
The Kafue National Park (KNP) is one of the world’s biggest parks. It is as big as some countries in Europe
put together. As the 5th largest national park in the world it is truly worth seeing. The Park has a very rich
biodiversity of plant and wildlife life. The park boasts 158 species of mammal and 481 bird species. One of
Zambia’s major rivers, the Kafue River, passes through the park and also provides exciting opportunities for
fishing, boat rides and canoeing.
Zambia as a whole has diverse attractions in cultural and ethno tourism with its 73 tribes and various linguistic
groups. This gives the country an expansive array of cultural assets, which include traditional and cultural
ceremonies, which tend to be clustered around the tourism season (April to November). The traditional
ceremonies include the Kuomboka, Mutomboko, Ncw’ala, Ukusefya pa ng’wena, Kulamba kubwalo and the
Likumbi Lyamize where the “Makishi” masquerade walks so unique that the United Nations Educational, Sci-
entific and Cultural Organisation (UNESCO) has included it in its portfolio of the world’s intangible heritage.
To be involved in any of the traditional ceremonies will allow you to get to know Zambia on a personal level,
as you interact with one of the friendliest people in Africa.
WELCOME MESSAGE FROM
THE HONOURABLE GIVEN LUBINDA
MINISTER INFORMATION BROADCASTING AND TOURISM