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Ghana
The gateway to west Africa. |
AFRICA as a continent of focus
Contact:
P.O.Box 132 Madina Accra Ghana
Tel: (233) 027 588 900
(233) 027 570 945
E-mail : africaage@hotmail.com
THE BASIC FACTS ABOUT AFRICA AGE .COMM 2000
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 INTRODUCTION
AFRICA is faced with new challenges brought about by economic globalization and the expansion of world trade.
One such challenge is the utilization of the mass media to enhance communication for a sustained economic growth.
To facilitate the realization of this goal AFRICA AGE LIMITED and other stake holders particularly the government and the private sector will hold a two-day seminar on the effective utilization of communication placing particular emphasis on the advertising agency to ensure profit and prosperity.
Dubbed AFRICA AGE .COMM 2000 the seminar will focus on those aspects of communication that will promote and add value to products and rejuvenate enterprises in Africa.
AFRICA AGE .COMM 2000 therefore belong to those who want to add value to their products and the growth of their enterprises to ensure good returns.
PURPOSE
For two-days AFRICA AGE .COMM 2000 will bring essential things you must absolutely know about: Publicity, Copy strategy, creativity, media planning, media relations, marketing, promotion, corporate planning, design, research studies etc.
It will also tackle communication account (publicity account), current demand for competence, finding solutions to problems and professionalism, for Medium Scale enterprises. Small and Medium Scale Industries and Public Institutions. | AFRICA AGE .COMM 2000 is therefore an opportunity to share exclusive information, practical and concrete experiences, exchange of new ideas, and even open up new opportunities.
OBJECTIVE
The idea is to promote through AFRICA AGE .COMM 2000, the critical role and benefits of advertising as the vital force behind all healthy economies and the foundation of diverse independent media and an open society.
AFRICA AGE .COMM 2000 will therefore provide a forum to debate emerging professional marketing communication issues and their consequences in the fast changing Africa environment and ensure that Africa also joined the world in the state-of-the-art professional development particularly in the marketing communications industry of Africa.
PARTICIPANTS
AFRICA AGE .COMM 2000 will bring together marketers, advertisers graphic designers and media people involved in marketing and promotion of products in Africa for two-days in Accra to analyse in detail all available techniques and how to communicate with the multi-ethnic consumers in the emerging African market.
BENEFITS
AFRICA AGE .COMM 2000 will ensure that whatever the nature and scale of your enterprise, your role and your responsibilities will allow you to make a decisive choice and adopt a publicity strategy, to enable you to be part of the exciting market place of Africa as reaches out to play a more profitable role in the global market place.
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© World INvestment NEws, 1999.
This is the electronic edition of the special country report on Ghana published in Forbes Global Magazine.
March 20th 2000 Issue.
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GHANA
