Go to homepage
Timezones of the world
Home  |  Reports & Interviews  |  Special EventsOnline Shop Online Shop
Full reports on countries or regions, and interviews to top personalities Articles developed by Winne on any matter regarding emerging markets Forums Store
Search by Region
Click for a bigger map
  Company profile

This company contributed to the Lebanon 2004 Premium Report

Director: MR Robert Fadel
Tel: + 961 1 212888
Fax:+ 961 1 212999
E-mail: rfadel@abc.com.lb


ABC's History

* Founded in 1936

* Listed in the 60s and 70s but now traded OTC

* Fadel Family holds a majority of the shares

* One of the pioneer retailer in the region, owning the largest department store in the region (17.000 m2 in Dbayeh, Lebanon)

* ABC has been a pioneer in the following areas:
- First retailer to launch a mass advertising campaign in 1943
- First retailer to hire saleswomen
- First chain store
- First retailer providing fixed price in a country where bargaining was a tradition

* Around 1,000 employees

* More than 3 million customers and visitors every year

* High brand awareness in the region and 97% brand awareness in Lebanon

The ABC group has been a leading retailer in the Middle East for the past 65 years and enjoys one of the highest brand awareness in this region.

ABC'S Values

ABC Group is a family-owned business and as such has the most stringent criteria in assessing risk, return and integrity of employees and partners. It is based on values such as:

* Long term commitment.

* Transparency.

* Team Spirit.

* Immaculate reputation - ABC's chairman has been a member of the Lebanese parliament for the past three decades and has an above reproach reputation of integrity in the Middle East.

ABC's presence in Lebanon

ABC owns 2 shopping centers, 1 full-line department store (which anchors ABC Achrafieh Mall) and 6 small to medium size stores that will be converted into specialty stores:

Shopping Centers
* Achrafieh- it is ABC's first shopping mall
* Dbayeh - ABC's flagship store : with 17,000 m2 and room to expand up to 25,000 m2 it is located in a wealthy neighborhood on the most important highway in Lebanon.

Department Stores
* Achrafieh- the ABC flagship store (10,000m2) is located within ABC Achrafieh

Other Branches and Specialty Stores
* Beirut:
-Furn El Chebak : 600 m2
* Hamra : 375 m2 (fashion)
* Bab Idriss in downtown Beirut : 600m2 (Cosmetics)
* Tripoli (Lebanon's second city) : 2,200 m2
* Kaslik (high end shopping area) : 300 m2
* Zahle (Lebanon's 4th city) : 450 m2

ABC's 3 Businesses

Department Stores (1936)

* ABC's initial business
* Largest department store unit in the Middle East
* Highest brand awareness in the Middle East
* Mid to high end positioning
* Only member of the International Association of Department Stores in the Middle East

Shopping Centers (1996)

* Launched in the 90s
* Opened of Lebanon's first European standard shopping mall in 4th quarter of 2003
* 42,000m2 of Gross Leasable Area
* Strong entertainment component

Master Franchise (2003)

* New business for the group:
- Current Franchisee of Caroll and Celio in the region.
- Very selective approach for partner selection based on ABC's values and product appreciation.
- Fashion: negotiations under way with a leading retailer for a master franchise

ABC is developing in 3 businesses with strong synergies that will provide significant growth opportunities over the next 5 years

Department Stores

* ABC department stores are positioned as mid to high end stores providing a full range of non-food products at competitive prices including fashion and tableware items

* List of brands include:
- Marlboro Classics
- Trussardi
- Mondi
- Escada Sport
- A Priori
- Alain Manoukian
- La Perla
- Miss Sixty
- Pinko
- Etc.

* ABC department stores also include Lebanon's largest and most upscale cosmetics and perfume department

Shopping Centers

* ABC Achrafieh has opened in October 2003 and is a unique development in the Near East region. It's features include:
- 120.000 m2 of construction area
- 40.000 m2 of GLA
- 1.500 parking places
- It has been designed on European standards

* Shopping center is located in downtown Beirut
* It is anchored by :
- ABC department store
- Virgin Megastore
- Aïzone fashion store
- Jewellery souk
- Upscale cinema
* Strong leisure and entertainment component

The Group's Strategy

1. Strenghten our position in Lebanon

* New shopping center in Beirut
* New department store in Beirut
* New specialty stores openings scheduled

2. Upgrade ABC's management to meet aggressive development targets

* Recruiting senior executives with strong international experience
* Sound training programs for both employees and senior executives
* Redesign bonus schemes to create additional incentives to reach the group's aggressive targets
* New state of the art IT system

3. Initiate regional expansion

* Seize existing opportunities in the Levant (Jordan, Syria) and the Gulf area
* Leverage our stores in Lebanon as showroom for further regional expansion
* Leverage strong relationships with key suppliers and leading Middle Eastern players to build our operations in the region
* Grow mainly through master franchising with key strategic partner that share the same philosophy.





Make World Investment News Your Homepage.
World Investment News: Your Online Source Of Information On Investment Opportunities
© 2004, 2008World INvestment NEws
, Multimedia Information Company
Contact  |  Legal Terms  |  About Us  |  Career Opportunities  |  Sitemap  |  Advertise With Us  |  Related sites