Could you give us an overview of your company in a nutshell?
Infinity Montenegro was established in 2001 as a full service marketing agency and outdoor advertising operator. Infinity is a joint partnership between ICPS Infinity and BLMR Investments Ltd.
ICPS Infinity is a leading Yugoslav marketing agency based in Belgrade, and BLMR Investments is a Cyprus based investment-consulting firm, specializing in Southeast Europe.
The idea to establish an agency in Podgorica arose when our Belgrade based foreign clients requested our services in Montenegro.
What is your business philosophy and what are your main services?
We believe that success is the result of a partnership and synergy of ideas. Therefore, we work very closely with all of our clients, making sure that the final result (campaign/project) addresses all of our clients short and long term goals.
Infinity Montenegro is a full service-marketing agency. The wide variety of services we offer includes: consulting - Market analysis; Industry analysis; Market Research; Marketing Strategy. Graphic Design; Packaging Design; Prepress; Video & Sound Production; Design and production of Point of Sale material (P.O.S.); Outdoor advertising; New Media (Web-site architecture & design).
Our main services are: Media Buying; Presentations & Promotional activities; Event Management; Public Relations; Product Placement; Direct mailing campaigns; Sponsorships.
Infinity is also an outdoor advertising operator. We own and operate over one hundred billboards.
In addition, our group publishes and distributes two special magazines: CAFFE & BAR and MARKET.
Our Client list includes such world wide known names as: Guinness UDV, SMIRNOFF, BAILEYS, J&B Rare - scotch whiskey, JOHNNIE WALKER - scotch whiskey, SIEMENS, UNICEF/UNAIDS, BRITISH AIRWAYS and many more.
On of our recently finished projects, that were a success were the ATLAS MONT Privatization Fund advertising and PR campaign and the anti aids "STOP AIDS" campaign, sponsored by UNICEF, UNAIDS, the Republic Institute for Public Health, Cazas, International Federation Red Cross (IFRC). Proof of our successful partnership and synergy is that today most Montenegrins believe that our agency is a part of the ATLAS MONT group, which also includes a first class bank (ATLAS BANK). | How would you define your position on the Montenegrin Market?
Infinity Montenegro's current position on the market is very prominent and represents strong competition to the other local agencies, as also to the Belgrade agencies which, even though don't have offices or representatives in Montenegro, are very active in our market.
Being one of the pioneers in the advertising market in Montenegro, what would you say are the long term possibilities on the market?
Montenegro is a small, but almost completely unexplored market. We believe the market will not only expand rapidly, in the next few years, but that local clients will begin to understand the importance of marketing and start using agency services more frequently.
The possibilities of the Montenegrin market will further expand, after the privatization process is completed, and yet even further when foreign capital is introduced.
You are a very young Director, could you tell us more about your professional background?
It is true that I am a very young director, but I also like to think of myself as a very experienced one.
My father was an expatriate, so I spent most of my youth living in foreign countries attending international schools, soaking in various cultures and making lifelong friendships with people in similar situations. I think that this helped me a lot in my carrier, because I was able to look at things from different perspectives.
I have also worked previously as an executive assistant to the president of a very successful company in London and had the possibility to learn how to be a strong and successful manager.
What would be your final message to our readers?
We are a young independent agency, which truly enjoys working with our clients on achieving their goals and meeting their needs. We modestly hope that our expanding client list is proof that we are doing a good job and that our clients are satisfied with our work.
Our strength lies in the ability to combine our extensive understanding of international standards, with our knowledge and in-depth understanding of the local market and culture.
Note: World Investment News Ltd cannot be held responsible for the content of unedited transcriptions. |
