|
NIGERIA
Time for new expectations |
 |
 INTRODUCTION
Liberty Merchant Bank Ltd is a public financial institution established in the best tradition of wholesale banking services. It is carefully staffed and professionally managed to be conservative in approach but dynamic in service delivery. Liberty was incorporated on May 15, 1990 and was granted banking licence on June 28, 1990.
Over the years, Liberty has grown in all spheres of merchant banking, earning respect and a pride of place in the top bracket of Nigeria's banking sector. In these years, Liberty has shown remarkable steady rise in turnover and increased capital base. The bank has developed new products, opened branches and built a corporate head office at No. 31 Bishop Oluwole street, Victoria Island, Lagos from where it currently operates.
A most remarkable aspect of Liberty Merchant Bank however, is that it has almost become synonymous with the Total Quality Management (TQM) principles. Adopted in 1995, TQM has its origin in Japan and its underlying philosophy includes
:
being customer focused;
providing quality service at all times and in good time;
having a bias for action;
being proactive in serving the customer i.e.... being creative and innovative in order to deliver exciting quality at all times and in good time;
and lastly, TQM is a continuing process which requires constant improvement
These core signposts of the TQM process have been imbibed and adopted to the day-to-day business of Liberty Merchant Bank. More than any other financial institution, Liberty has been able to quantify its services to customers through its unique Standard Quality Indicators (SQIs). With this, the bank measures on a monthly basis, the level of customer satisfaction or dis-satisfaction
A distinctive mix of capabilities, customer intimacy, commitment to excellence - these elements leave us well positioned to achieve success for our clients and shareholders.
 Our Vision
To be the natural choice for quality banking services
Our Mission
To deliver quality banking services that are clearly focussed on customers' needs
Our Corporate Culture
Speed and Accuracy
Bias for Action
Customer Orientation & Focus
PRODUCTS &SERVICES
1. Treasury Group
The Treasury Group, comprising of Domestic and International Treasury Departments focuses on meeting the needs of our discerning clients, through traditional and highly engineered financial liability products. It is also responsible for managing 1oca' and foreign currency assets and liabilities of the bank.
The group consists of highly experienced personnel versed in money market operations and activities.
We offer highly competitive interest rates on straight deposits. We also provide highly liquid liability instruments which are carefully packaged with the safety of your funds and adequate returns in mind, that will readily mop up your surplus funds. |
Our services are also designed to encourage foreign capital inflow into Nigeria as well as promote export of local goods and services by our customers.
We have been able to continually increase our deposit base while meeting the demanding expectations of our heterogeneous customers. In the same way, volumes traded in the autonomous funds market have continued to grow.
2. Corporate Banking & Branches Group
The Corporate Banking & Branches Croup comprises of two units: Corporate Banking and Branch Management
As the prime relationship management area of the bank, this group is responsible for developing, managing and maintaining the desired clientele base of the bank. It is also responsible for managing the bank's risk assets. This gives the group the task of appraising loan and related applications and managing the loan portfolio to ensure maximum value is received by our customers.
Our crop of skilled and experienced profes~ona1s are fully equipped with an array of financing vehicles which are designed with Special features tailored-made to our customer's needs.
These packages are usually complemented with a high level of professionalism in our relationship
management and efficiency in service delivery.
Our customer base cuts across various industry groups, such as manufacturing & export, trade & distribution, oil & gas, solid minerals, etc
We know service quality is fundamental to successful service and product offerings hence our focus is always customer oriented.
3. Corporate Banking & Branches Group
Liberty's Investment Banking Group provides quality financial and investment solutions that assists governments, corporate bodies, high net-worth individuals "HNWIs" and institutional investors
create value for long term success. The Group comprises of three units: Capital Markets, Private Banking and LMB Stockholders.
The Capital Market unit is focussed on understanding the clients' business and financing requirements so as to assist in packaging and executing winning corporate strategies for customers.
The Private Banking unit provides creative investment advisory, portfolio strategies, trust, financial and estate planning services to HNWIs, foundations, families and private companies. Liberty's approach is comprehensive and tailored with emphasis on providing solutions that address a client's complete holdings.
LMB Stockbrokers executes, buy and sell orders of debt and equity investments; assists investors in planning and implementing strategies to improve returns on investment LMBS also provides clients with research information and guidance on the stock market, industries and individual companies as well as in portfolio strategy and stock election.
The MIS&O Group, structured into Financial Accounts Information Systems, Corporate Planning & Development and Operations, combines the tripartite role OE financial control, strategic management and information technology.
The four units inter-relate to achieve a common objective of providing primarily, support for our customer service delivery, generating quality information for decision making and defining approaches and techniques to help bank management adapt to the dynamics of today' s environment.
In carrying out this objective, the bank uses one of the best banking softwares in the world -Kapiti Equation We also have an on-line, real time systems link-up between the Head office and the branches towards improving service delivery and optimum efficiency.
It is also worthy to note that our banking software and desktop computing capabilities are up-to-date and are Year 2OOO compliant.
Other services available are local and foreign firms transfers, deposit and loan account information & services, customer services, import-export letters of credit and domicillairy funds management.
We do it all for you. |
© World INvestment NEws, 2000.
This is the electronic edition of the special country report on Nigeria published in Forbes Global.
June 12th 2000 Issue.
Developed by AgenciaE.Tv |
|
|
|
|
| |
|
|
|
|
