 Strategy
 NASCO CORPORATE PROFILE
At NASCO, our vision is for a world in which people live the quality life. This 15 the philosophy which has informed our commitment to manufacturing such a rich portfolio of consumer and industrial products to excellent standards.
Spurred by enterprise and innovation NASCO is progressively churning out such products as carpets. soaps. detergents cosmetics, industrial chemicals. food products and packaging which today pervade virtually every home.
We have confidence in the Nigerian economy and are committed to our customers. Our commitment to providing the quality life for the people is also translated into providing social services to make our environment and the people enjoy a life of total well-being.
This commitment is the basis of our strength this is why we have been living true to our NASCO vision. to give the people the quality life.
NASCO which began operation in Nigeria in 1963 with the NORTHERN NIGFRIA FIBRE PRODUCTS LIMITED has today grown into a formidable array of companies namely: Nasco Fibre Products, Poly Fibre, Nasco Household, Nasco Beauty Care Products, Nasco Foods, Nasco Confectionery, Nasco Marketing, Nastrate, Nasco Management Services, Nasco Building/Civil Engineering and Nasco Town.
All the companies put together provide employment for about 1,500 men and women in Nigeria thus making NASCO one of the main employers of labour in the private sector.
The operations of NASCO can be divided into four broad categories namely. Manufacturing, Marketing, Services and Trading.
MANUFACTURING
The manufacturing companies consist of NASCO FIBRE PRODUCTS LIMITED, POLY FIBRE INDUSTRY LIMITED, NASCO FOODS NIGERIA LIMITED, NASCO HOUSEHOLD PRODUCTS LIMITED, NASCO BEAUTY CARE PRODUCTS, NASCO PACK LIMITED, NASCO CONFECTIONERY COMPANY LIMITED.
NASCO FIBRE PRODUCTS LTD
What today is known as NASCO began in 1963 with NORTHERN NIGERIAN FIBRE PRODUCTS LIMITED which Up till now is the only producer of jute bags in Nigeria. This company has since expanded and diversified. Its products include Nasco Carpets, Nasco Blankets, Jute Twine and Jute Cloth.
Today, there are three types of carpets, namely Cordex, Velour and Supertiles of various colour shades. There are also two sizes of blankets and other products. The se bags are used for cocoa, groundnut, cotton, palm kernel, maize, sorghum, rice, wheat and other grains. The company also produces, for Peugeot Automobile, ANAMMCO and other car assembly plants, components like boot mats, floor mats, moulded carpets, wheel archlining and roof felt carpets.
POLY FIBRE INDUSTRY LTD
Produces quality P.P. Fibre and yarn for industrial use.
NASCO FOOD (NIGERIA) LTD
NASCO is actively involved in the Federal Government policy of backward integration. Farmers, through the company' s buyers, are encouraged to grow good quality grains which are converted into finished products at the Jos factory. Major products are Biscuits Cornflakes and Wafers. There are Twenty Two Varieties of Biscuits which are categorized as either mass or quality biscuits.
This makes Nasco Foods (Nigeria) Limited the manufacturer of the largest range of biscuits in Nigeria. The mass biscuits include Fancy, Tea Biscuit and Shortcake portion packs. Among the quality biscuits are Cabin, Cream Crackers, Morning Coffee, Nice, Tea Time and shortcake. Others are Orange Cream, Strawberry Cream, Chocolate Cream, Custard Cream, Lemon Cream and Banana Cream. Nasco Tea Biscuit is today a major brand in the category of malted biscuits in Nigeria.
Nasco Foods (Nigeria) Limited created the Wafers market in Nigeria and the company was until recently the only manufacturers of Wafers in Nigeria. There are currently five flavours of Nasco Wafers namely chocolate, strawberry, banana, orange and lemon.
Nasco Cornflakes with one pack size of3SOg is the market leader. Nasco Cornflakes - "The Nourishing goodness, Anytime" - 15 preferred because it is crispy and delicious.
NASCO HOUSEHOLD PRODUCTS LTD
Nasco Household Products Limited was established in 1973 to cater to the detergent and soap needs of Nigerians. Today, However, the company does not only manufacture soaps and detergent powder, it also produces glycerine and such other industrial chemicals and sulphonic acid (which is a major ingredient in non-soapy detergent manufacturing) and textiles auxiliaries. The Company's refined glycerine is 99.5 per cent pure and it is the first refined glycerine facility in Nigeria.
Nasco Household Products Limited also caters for the need of industrial customers who use glycerine in the production of their pharmaceutical and cosmetic products. Our brands of soap include Nova soap, Beauty soap, Plus soap and Nasco Bar soap Detergents include Action, Brytex, Plus White and Bonus brands. In the bulk detergent segment, the Company produces four brands Solar in 2kg and 5kg packs, Nasco detergent powder in 1kg, 2kg and 5kg and Hi-power and Slash in 1kg, 2kg, 5kg and 10kg packs.
Our products have been formulated keeping in mind the special requirements of various consumer groups and washing habits in Nigeria, they are formulated to give better value for money to customers than similar products in the market. The Company's latest entrants into the market are a range of hair care products.
NASCO BEAUTY CARE PRODUCTS
The Plant which is a division of Nasco Group Nigeria Limited (NGN) started production in 1994. Currently, it produces: Nascoline, Petroleum Jelly. Curl Activator, Normal Hair Shampoo, Salon Shampoo, anti-dandruf, Shampoo, Setting Lotion, Hair Cream Relaxer, Conditioner, Nasco Moisturizing body Cream and Nasco Moisturizing body Lotion.
NASCO CONFECTIONERY COMPANY NIGERIA LTD
Nasco Confectionery Company, formerly Champion Confectionery Company, was acquired by NASCO in 1985. It produces sweets, toffees, jellies and bubble gum. The popular brands include Chi-Chi sweet, Clear Mint Sweet, Nasco Bubble Gum and Nasco Table jelly in strawberry, banana and lemon flavours.
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NASCO PACK LTD
This is the packaging and paper converting arm of NASCO. The company manufactures and sells packaging materials that suit the various needs of its customers as well as the associate companies under NASCO. The company specializes in offset printed multi-colour labels and cartons, printed cellophane, transwrap film, polythene bags and corrugated box-board cartons. NASCO PACK offers professional services in packaging design to suit the specific needs of customers. The company also provide advice on all aspects of paper and board packaging.
MARKETING
NASCO MARKETING COMPANY LTD
Nasco Marketing Company was incorporated in 1990 primarily to provide key marketing functions for the products of associate companies under NASCO. The aim is to centralize marketing and ensure that facilities and functions in the unit companies are not duplicated.
Nasco Marketing Company Limited is therefore involved in products development, pack designs, sales, distribution advertising, market research, sales promotion and other related functions. The result is a synergy which has benefited the Division and fostered an efficient and competitive marketing system. Where feasible, the company also provides marketing functions for other manufacturing companies.
Currently, Nasco Marketing Company Limited has about 450 distributors, 150 direct cash customers and 85 appointed supermarkets. These customers are serviced via 8 depots strategically located around the country. The Depots are located in major state capitals and commercial centres around Nigeria. In siting the Depots , attention has been paid to ensuring that products are within the easy reach of customers. The depots which operate as stock and sales points therefore service the open markets and supermarkets regularly. Finished products ex-Jos factories are despatched to depots from where they are sold to distributors, direct cash customers and supermarkets.
SERVICE
Two companies, Nasco Management Service Limited and Nasco Estate Company (Nigeria) Limited provide essential service support for the division.
NASCO MANAGEMENT SERVICES LTD
This company provides specialized management support to the associated companies. In addition to manpower planning and development, it offers various financial and administrative services.
TRADING
Nasco Trade performs the distinctive function of buying and selling products of other companies. Where there are identified opportunities for trade, Nasco may also import finished products.
NASCO PROPERTY & INVESTMENT COMPANY LTD
Development one of the biggest private Housing projects for low, middle and high income earners particularly in Lagos. This unit also has the responsibility for Nasco's cosmetics business comprising Anti Dandruff Shampoo, Normal Hair Shampoo, Curl Activator Gel, Relaxer, Nascoline Petroleum Jelly, etc.
NASCO TOWN
Nasco Group Nigeria a division of Nasco International, commenced industrial, commercial and real estate investment in the early 1960's and has grown in to a major manufacturing conglomerate with products ranging from food to chemicals to household products.
Our vast experience in real estate development coupled with the housing problems particularly in Lagos has resulted in the creation of "Nasco town" - a commercial and residential estate.
LOCATION
Consisting of an area of about 3,000,000 square meters, Nasco Town is strategically located in Amuwo Odofin Local Government Area of Lagos opposite the International Trade fair complex, beside Satellite and Festac Towns and about eight kilometers before Alaba International market. Its location serves as a convenient gateway to neighbouring West Africa Countries. Boat and ferry services will connect Lagos, Ikoyi, Victoria Island and Apapa.
CONCEPT
The town will be made up of a well-planned residential area of about two million square meters. The project will be executed using a modem building system that is highly durable. completely maintenance free, impervious to weather and also environmentally friendly.
A wide buffer zone comprising of a large green belt will create complete separation between residential and commercial areas which will have their own entrances.
The planning of the commercial area is based on a 'loop" concept, with an established focus. centrally located as one approaches the heart of the area. This focus is made up of the modern shopping plaza, systematically designed to accommodate a segmented concentration of lock Up shops, taking into consideration the peculiar needs of the traders, and the shoppers. Other commercial functions designed to complement the shopping area are the Warebouse Office blocks, medical centres. motels batiks etc. Adequate parking facilities will be provided with a clear distinction of vehiclar access for heavy-duty vehicles to the warehouses and smaller vehicles to the shopping area.
The residential area lies further into the Nasco Town with 3600 meters facing the sea. The planning of the area caters for various classes of residents. Thousands of trees and flora will be planted to create green areas parks and to preserve the ecology of the area.
UTILITIES
All the necessary utilities for comfortable living and security are provided in Nasco town. These include a power station for uninterrupted power supply, water treatment plant. telecommunications and sewage treatment plant etc. and of course the maintenance of these by seasoned professionals.
This endeavour shall serve as a pioneer project. which will be duplicated within Nigeria and other African Countries. |
