MTN is a global communications company, world-class cellular network and the market leader in the mobile telecommunications industry in Rwanda. As a major communications company, MTN is specifically focused on Africa and the Middle East, believing that through access to communication comes economic empowerment.
MTN Group was launched in 1994 and, today, it is operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 31 December 2014, MTN recorded 223,4 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.
In Rwanda, MTN began its operations in 1998 as an exclusive GSM network providing voice and SMS services. From its very first years, the company has continued to expand its network, offering new and innovative packages and services and keeping up with the latest trends in Communications. This way, its portfolio has grown significantly with services such as data, wireless Internet, Value Added Services and Mobile Money among others.
MTN Rwanda grew from being a generic telecommunication company known for basic telephony to a lifestyle-enabling, one-stop Solutions shop that supports consumers through every moment and every stage of their life.
Every second of every day someone in Rwanda is making use of an MTN service or product – so much so that the company has become an essential part of life in the country. It is a role it is proud of and a role to build on over the coming years. As a socially responsible corporate citizen MTN has given back to society in terms of various support initiatives in the areas of Health, Environmental sustainability, Education and Economic Empowerment, and many other areas where the brand has been seen as an active player. MTN Rwanda has emerged in the last decades as the most recognized brand in the country and voted on many occasions as the most admired brand.
MTN also acknowledges its responsibility towards its stakeholders to sustain long-term mutual value. For this matter, MTN has established relationships with governments and community groups for partnerships that are geared towards improving the quality of service it offers to Rwandans through its Corporate Social Responsibility program, MTN Foundation.
Technology continues to move quickly and nowhere is this more evident than in the field of telecommunications. MTN Rwanda will continue in the following years to introduce new and innovative services, demonstrating commitment to providing both personal and business customers with the best services in the market.
In order to be relevant to the people you must understand what they want, their aspirations and their culture. Consumer understanding is the difference that we make in MTN.