RUSTAN MARKETING CORPORATION (RMK). 3rd Floor, Midland Buendia Building 430 Sen. Gil Puyat Avenue, Makati City 1200, Philippines Tel. No.: (632) 890-9703 Fax No.: (632) 890-4838

BRIEF HISTORY

Over half a century ago, an enterprising couple would buy interesting and elegant products on their trips abroad, and find that their friends were excited and willing buyers. Encouraged by the response, the couple put up a modest gift store, simply designed but decorated by the beauty of the things they bought. The couple was Gliceria Rustia and Bienvenido R. Tantoco. They combined the first syllables of their last names, and not only was Rustan’s born, but Philippine retailing as an art, science and industry.

That little anecdote spawned a conglomerate of companies that tackled every facet and nuance of retailing and then some. The Rustan Group of Companies defined and set the bar for retailing in the country. It continues to do so into the new millennium and the twenty-first century, and because of an unequivocal vision, relentless innovation, a solid reputation, a unique pulse for what people want, and that inimitable quality of taste, it will continue to do so for at least another fifty years.

Of the different companies that are part of the conglomerate, two companies stand out because of their creative business intuition and foresight, and their abilities to seize the moment and constantly update their business models: Stores Specialist and Rustans Marketing.

WHO WE ARE

RUSTAN MARKETING CORPORATION is the country’s pioneer in marketing and distribution. While Rustan’s Department Store concentrated on all luxury upmarket products, RUSTAN MARKETING CORPORATION envisioned providing the rest of the consuming public with high quality, affordable, innovative product options as it sensed the opportunity to broaden the audience for Rustan’s brand of quality merchandise.

MISION

RMK was established to tap and develop individual brands’ potentials for specific market penetrations. With its impressive network of distribution partners, it has become a powerful and major player in the industry that introduces and makes available a wide choice of excellent products. In a sense, if customers come to Rustan’s Department Store to shop, RMK brings goods to the customers in shops near where they live. RMK is backed by a formidable and focused marketing support group, and customer-oriented research practices.

ELITE CLIENTELE

In recent years, one of the world’s leading corporations, Proctor and Gamble was impressed by RMK’s marketing savvy and saw fit to align with the company in distributing designer and popular fragrances and other consumer brands that it has acquired.

Hence the portfolio of RMK includes:

• Anne Klein Watches,
• Beka,
• Tefal,
• Rowenta,
• Citre Shine,
• Denman,
• Dep/FA,
• Hawaiian Tropic,
• Wella,
• Jack Nicklaus,
• Maidenform,
• Max Factor
• Pringles as well as the following fragrances:
• Gucci,
• Lacoste,
• Hugo Boss,
• D&G,
• Escada,
• Dunhill,
• Givenchy,
• Kenzo,
• Elizabeth Arden
• Anna Sui.

Hand in glove, STORES SPECIALISTS INC. and RUSTAN MARKETING CORPORATION have cornered critical aspects of retailing, providing not only products, but also services, opportunity, options, and most of all a better quality of life to an increasingly sophisticated and discriminating and definitely deserving Philippine market.