SRI LANKA
the hub of South Asia

Sri Lanka - Finance - Industry and Trade - The best tea - Telecoms - Encouraging
Repositioning the tourism - An ideal Investment Destination



AN IDEAL INVESTMENT DESTINATION

Be it travel, leisure, adventure, and the possibility to conduct any sort of business -where else could you find such a diverse life style other than in Sri Lanka?. The potential here is so great that the moment foreign investors land in this beautiful island they discover that Sri Lanka is an ideal travel, business or investment destination.

View of Down Town Colombo

It is a true fact that this country has an on-going war and there had been many terrorist attacks in key cities and financial institutions. But, none of the tourists had got killed or injured during the 20-year long war. What may happen, the smiling faces of the people and the hospitality of the island nation will continue to be the greatest asset of the country. The war obviously cannot take everything away.

The country continues to promote foreign direct investment vigorously and a special unit has formed for this purpose, the Board of Investment (BOI).

Its principal activity is to function as a central factitious point for investors. The objective is to enable foreign investors who are interested in doing business in Sri Lanka, to facilitate them in every way in establishing an investment. It is to act as a one-stop shop most of the time. Basically foreign investors could come here, find out every thing about the opportunities for investment, and more importantly, the facilities and incentives for the foreign investment. If the investors could meet the requirements outlined by the BOI, they would get BOI approval for the project to start. The most significant part of the BOI approval, are the tax and physical incentives that are relevant.

Why should investors come to Sri Lanka? It is because the country's 'business start-up' system is free of all complications. In a very simple straightforward style, one could set up operations here very quickly.

Unlike India, Sri Lanka has one central government, where it is not very complex to operate, since it is a regional federal structure and one does not have to thread their way. The other advantage is that the country is very favourable in terms of foreign investment. Lots of countries had very complex rules. But, Sri Lanka is very uncomplicated and one can have a 100% owned foreign company. One does not have to have a joint venture partner, which is an advantage. It is very difficult to have a 100% owned foreign company in the South Asian region or anywhere else.

Sri Lanka wants to achieve what Singapore has achieved. Singapore like Sri Lanka is a very small and compact uncomplicated country. Sri Lanka's geographical location is such that any one can fly to Asia, Africa, Europe, the US or Australia through a very convenient air route. The other basic advantage is that Sri Lanka has an educated population who is experienced, quick to learn and has very good hand skills.

Dambulla Temple

Over and above what Sri Lanka offers as its traditional benefit is relatively inexpensive labour. In the advanced western countries one cannot find people dedicated to work in labour intensive operations, since this is a kind of skill that has evaporated. Sri Lanka has proved to be a good place to manufacture and export. As long as one is talking about products that are not particularly heavy and bulky, and can also move around the globe, Sri Lanka is a good location.

In five years time, the country expects to see a larger number of ventures; primarily serving export markets and use Sri Lanka as a base for exports. That will bring prosperity to the whole of South Asia.

Located between the South and the west in the tip of south Asia and not really far away from East Asia, Sri Lanka is undoubtedly an ideal location to operate big international business. Come here and discover it. Sri Lanka - a land like no other.



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© World INvestment NEws, 2001.
This is the electronic edition of the special country report on Sri Lanka published in Far Eastern Economic Review .
October 25th 2001 Issue.
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