VLADIVOSTOK/
PRIMORSKY KRAI
Where Russia meets Asia







Interview with Mr. Vladimir Popov
General Director of Vostochny Port JSC


November 20, 2002

Mr. Vladimir Popov
General Director of Vostochny Port JSC
 
How does the new ownership of the port by Severstaltrans change the management and developmental strategy of VP?

After the establishment of the Vostochny port joint-stock company in 1992, shareholders hoped to develop a perspective strategy of the port development to strengthen business development and dividends. However, no effective strategy was elaborated; in my opinion the foreign company which owned shares in the port had purely speculative interests. "Severstaltrans" then became general shareholder last year and defined the strategy of the port development during the first days.

Vostochny port is unique in the Far East, not only because it is the only port that works with large volumes of coal, but because it is situated very favorably geographically. The port is situated out of the city (unlike ports of Nakhodka and Vladivostok) and it benefits from deep shore depths, with no surrounding hills or mountains to prevent our expansion. New projects include the development of oil and chemical terminals, further development of the coal terminal as well as increased work with various cargos which have sensitive chemical properties the cannot be handled in the surrounding city ports.

This year we reached maximum productivity of the coal complex, which was designed for 12.5 million tons. Yet market needs for coal are growing, and next year we plan to build the third stage of the coal complex in order to increase its capacity up to 18 million tons. Also, in accordance with full technological adjustment programme, we began operations of the Vostochny Urals Terminal which offers highly mechanized facilities for handling of mineral fertilizers, for 100,000 tons of simultaneous storage for mineral fertilizers with a throughput of 2 million tons per year.

Last year the port's clear profit ran up to an excess of $7 Million, earning a profitability rate of 38,6%. What is your strategy to increase profitability of the port, which is already one of the most profitable ports in the region?



Profitability up to 40 % is ideal to plan future work. We believe it is not correct to try and blindly increase profitability to levels of 50 or 60 %, since this would involve a large cuts in expenditures at the expense of production rates, repairs and maintenance, modernization and purchase of new machines and equipment.

We will increase rates if our profitability decreases, yet now it is 40% profitability suits both our shareholders and us.

As oil supplies from the Middle East become more and more uncertain, and oil discoveries in Sakhalin continue to grow, would you say that Vostochny Port could become one of the main LPG export terminals of Russian oil to Asia and the U.S.?

The national strategy is for Vostochny port to act as a bridge to the Asian market. All kinds of cargo transferred or planned for transferring in Vostochny port will be in demand in Southeastern Asia within the next few decades.

We are finishing building a terminal for methanol transferring which should be operational in March 2003. We plan to build an LPG (liquid petroleum gas) export terminal for oil products transfers in a year and a half and terminal for liquid gas transfer in 2006 - 2007. I agree with Federal Minister of Railways, Mr. Gennedi Fadeyev, who visited our port and emphasized the strong balance of relationships in development between our port and the railroad infrastructure.

The Vladivostok Commercial Port says that: "our rail rates are cheaper as compared with the adjacent ports. " Is this true, and if so, how can you reduce this cost difference and compete directly with Vlad Port?

Nomenclature groups and producers are situated in different places. We worked with ferrous metals using a so-called "special tariffs institute" and the tariffs were the same for all metallurgical plants in the Urals and all ports in Primorye no matter how far they were. Then these special rates were canceled and railroad tariffs were counted on the base of the price-list 10.01.

Vladivostok port is situated closer geographically than Nakhodka port or Vostochny port and formerly its rate was lower. But since the 1st of August last year railroad management put into operation a differentiation of tariffs depending on distance - the bigger distance the cheaper. So now it is 96 cents less expensive for plants such as the Chelyabinsk metallurgical plant, for example, to transport cargo by the railroad to Nakhodka or Vostochny ports, than to Vladivostok port.
In the light of the possible connection of the Trans-Siberian Railroad and the Trans-Korean railroad, do you see role of Vostochny port as a transitway for cargo transportation from North Korea to Russia?

Russian ports will not take part in these transportations as the cargo will be loaded in Pusan and then unloaded in Moscow if Trans-Korean and Trans-Siberian main lines are used. As a port specialist the port will suffer some losses - today we transfer containers, 70 % of them are Korean ones. But as a patriot and Russian citizen, I would like the Trans-Korean main line to connect with Trans-Siberian line in Khasan, so that the cargoes are transported through Primorye and Russian Far East instead of going through China and bypassing Primorsky Krai.

Nevertheless, I do not believe that transportation of containers through the Pusan railroad will be cheaper than through Vostochny port, since this project will also enable us to re-examine the level of stevedore services provided today and raise quality of our services.

You are linking the Russian Far East to Pacific Rim markets such as Korea, Japan, China, the U.S. and Australia. How are you increasing business relations with these markets?

We have social links with sister ports and our port is a member of international association of ports and harbors. Saint Petersburg, Vladivostok and Nakhodka ports are also members of this association. It is non-profit, consultative association, which conducts conferences every two years where we can develop single policy of port services.

We also have a rather wide spectrum of nomenclatures which are transferred to Pacific Rim countries. We process coke for India, we are partners and coal exporters with Australia and we are learning from their experience. Moreover, the methanol complex is intended for quick and cheap transfers to South Korea, China and Japan, which currently export methanol from the South African Republic at higher prices.

Do you agree that, as the leading port of Primorsky Krai, you have a direct responsibility for the future economic development of the region?

Undoubtedly, we do as the main volume of railroad transportations is sent to our port. We transfer the greatest volume of the region - this year we will process 16 million tons of cargo, while both Vladivostok commercial port and Nakhodka port will not process together even 10 million tons of cargo.

In 1984 you had graduated Far Eastern High Naval Engineering School (FEHNES) for specialization "Sea transport Management". Would you say that this has given you an edge to manage the complex logistics of managing a huge port like VP?

I graduated from Sakhalin Nautical College with specialization on Exploitation of Water Transport in 1973, then I graduated from the Far Eastern Higher Engineer and Marine College in 1984 and attended the Academy of National Economy in 1996 with specialization in Economics and Management.

The knowledge and experience I acquired in Nakhodka port was very important. It was the only open port in the region and managed both export and import transportations in Russia for some time. Only later were Vladivostok and Vostochny ports were opened to commercial activities.

Today I rely on my team, my crew, and the professionalism of my assistants to orient myself in the management of Vostochny Port.

You have been general manager since January of 2002. What has been your greatest achievement during this time?

I took up this post at inconvenient time, after the former general manager was assassinated. It will be a year since his assassination on the 26th of November. The company management was under stress during all that time and my first task was to relieve stress and to make a team of like-minded people in order to work together and leave our emotions aside. It seems to me that I managed to do it. Today I have a full understanding and support of my colleagues, and I practically do not have to use my power which is my main achievement.

Secondly, I am focused on the dynamics of the port's business. Today we reached the maximum capacity of our coal terminal and we can grow only with development of additional capacity. The port has never processed more than 10 million tons of coal, 1,5 million tons of containers and 750 thousand tons of mineral fertilizers per year, yet this year we are processing above these amounts. There is only a month left before the end of the year and I am confident that all our goals will be fulfilled.
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