Zambia: Company Profile of BLACK DOT
Sector: Advertising Agency
With over 20 years’ experience in the business, BLACK DOT which was originally established as D&C Saatchi & Saatchi has grown to become one of the leading advertising agencies in Zambia. The company is a bona fide registered member of the Zambia Institute of Marketing.
The company is the official representative agency of Saatchi & Saatchi, Publicis Worldwide and Leo Burnett by way of the PUBLICIS AFRICA GROUP – one of the largest communications and fastest growing creative networks in the world. This means that BLACK DOT has an international portfolio with access to a wide array of expertise and partnership opportunities with 38 agencies in Sub Saharan Africa.
BLACK DOT is a FULL HOUSE AGENCY, which means that its expertise goes beyond brilliant creative ideas and strategic execution. The company creates award-winning designs, radio and television productions and it also handles public relations, corporate branding, event management, media planning and buying and marketing research.
The company’s marketing team aims to meet client objectives by thoroughly understanding the client’s brand and the market within which it operates. BLACK DOT develops marketing strategies that effectively address their objectives, gaining advantage over the competition and reaching the desired audiende.
Among the recognitions achieved by BLACK DOT, the company has been named as the Most Creative Advertising Agency of the Year 2013 by the Zambian Institute of Marketing and it also won the Diamond (2012) and the Golden (2011 and 2010) Arrow for Advertising Agencies by pmr.africa.
There are a thousand reasons to choose us. My carefully selected staff understand that artistic ambition must be coupled with our client’s primary goal of sustainable profitability and this remains our driving philosophy.
CEO & Chairman