 A COMPANY ON A SOLID FOOTING |
The Executive Center, Ltd. was founded in 1992 and specializes in Communications, Marketing and Brand Image.
Its client portfolio is the guarantee of the service which the company has been providing in the Angolan market, with the dedication and professionalism which has been its hallmark since the start.
The day-to-day activity of the Executive Center focuses on maintaining client loyalty through rapid response at the level of quality demanded by its team of professionals, on reaching objectives and turning clients into friends.
Many on-going studies of advertising show that technological change has been exponential but that people, deep down, do not change. They seem to be subject to some changeless universal laws. The motto of the Executive Center is to get to know people and to be in the right place at the right time, doing the right thing in the right way.
| ADVERTISING ACROSS A BROAD AREA |
The Executive Center is responsible among other things for the publication of Austral, the in-flight magazine of Taag, Linhas Aéreas de Angola and for the magazine Economia & Mercado, which focuses on the country's economic and financial affairs and is also a powerful vehicle for business advertising.
It holds the exclusive concession for advertising in the airports of Angola and on the Luanda public transport system. It can therefore offer its clients yet another way to promote their products and services by means of cover across a wide array of impact points.
In its day-to-day affairs, the Executive Center puts together integrated advertising campaigns where strategies are molded as an integrated whole, from photographs and graphics, including indoors and outdoors, through audio and video productions, with the best digital processing systems and allied quality of picture and sound.
Customer service goes hand in hand with the campaigns, thus providing a seamless operation covering planning of the means, placement and readability. | | A CLIENT PORTFOLIO SECOND TO NONE |
AUTO SUECO - VOLVO / BARLOWS / BCI / BNA CAMERON / CATERMAR / COWBELL / CUCA - BGI CLíNICA DA MUTAMBA - MEDIGROUP / COLÉGIO ELIZÂNGELA D.H.L. / DE BEERS / EBONET / PACOMM ENDIAMA / ENSA / RAMADA / ECIL / ENANA GRUPO TDA (VAUCO / NISSAN /ANGOÍMO / PINTO'S / P. NILO) HOTEL MARINHA / HOTEL PRESIDENTE MÉRIDIEN / HOTEL TIVOLI
HULL BLYTH / INTERAUTO / INTERCOMERCIAL MOAGENS LACTIANGOL / MARCONI / ENCISA (RICOH) / MULTITEL PORTO DE CABINDA / PROMETEUS / PROTECTOR ROBERT HUDSON / SAL / SOCIEDADE MINEIRA CATOCA SONANGOL (HOLDING / DISTRIBUIDORA / P. P.) / SOVINHOS TAAG / TOYOTA / TROPICANA / UNIÃO GRUPO / WTA - FIS
| OUT OF SIGHT IS OUT OF MIND! |
Thus runs the old saying, the wisdom distilled through the ages....
It happens to people but it also happens to brand names.
The economic crisis which affects countries can drag down companies too, causing them to thin out their budgets, reduce their staff and cut back generally.
A manager who is less forward-looking will give priority to cuts in advertising and the treatment of its image. Many times, he forgets the time and money expended in projecting and maintaining the brand name.
In fact, by cutting down on communicating his brand he is effectively stopping up the breathing system in order to save on oxygen.
In studies carried out by marketing specialists, it has been shown that well-managed advertising, with steady, on-going communication and publicity, gives the brand strength, whatever the depth of the crisis.
Crises pass and the brands are still there if communication has had its effect.
But if the name stopped appearing…. It gets forgotten! And the long road will have to be traveled again, with all the losses which this implies.
So if you have a brand which you trust and in which you have placed your faith, why let it be forgotten?
The brand name is one of the real assets of your company, an asset which you must protect.
Maybe what your competitors call a crisis will become the best year in your company's history.
Advertise, don't let yourself get forgotten.
| Full Contact: | Head Office:
Rua Emilio Mbidi, 120-r/ch
C.P. 1348 - Luanda
Tel: (244 2) 323292 / 323708
Fax: (244 2) 323292/323851
E-mail: executiveang@ebonet.net | Lisbon Branch:
Rua Fialho de Almeida, n°30, 2°Esq.
1070 Lisbon
Tel: (351 1) 213813566 / 7 / 8
Fax: (351 1) 213813569
E-mail: executiveport@mail.telepac.pt |
|
