 The "Nouvelle CAISTAB" At heart of the Coffee-Cocoa industry |
Known as a private company participating in minor public financing, the Nouvelle CAISTAB has a social capital of one billion CFA (US $2 000 000), with headquaters at Boulevard Botreau Roussel, Abidjan-Plateau.
The Nouvelle CAISTAB has been incorporated since April 27, 1999 and is a limited company with the major vacation of being a technical structure meant to support Coffee-Cocoa industry.
The Board of directors is chaired by Mr Jean Baptiste FOFANA, Managing Director of SIFCA, and comprises the members of the interprofession (producers, exporters, buyers, bankers, insurers, transformation industries and third party holders) and two representatives of the State of Côte d'Ivoire.
Mr Yves-Marie KOISSY stands for as the Managing Director, with Dagobert BANZIO as Deputy Managing Director.
Apart from its numerous and diverse tasks, the Nouvelle CAISTAB also manages:
The Secretariat of the Comité International des Matières Premières (CIMP) chaired by the Prime Minister and the Permanent Secretariat of the Conseil Interprofessionel du Café et du Cacao (CICC) which is a negociation structure gathering all the operators of the coffee and cocoa industry interprofession in Côte d'Ivoire. The State here only plays as the mediator.
The Nouvelle CAISTAB is the one which requests exporters and third party holders' licence files. Therefore, its opinion is important for the cleaning up of the network to make operators more professional.
The mission statement of the New CAISTAB,
Established on April 27, 1999,includes the following points:
Implement the marketing policy formulated by the Government
Regulate and control the coffee and cocoa sectors, thereby preserving and maintaining product quality in both the domestic and international markets
Promote and defend the label of products originating from. Côte d'Ivoire.
Control compliance with domestic and international product marketing standards.
Regulate and monitor the good running of purchasing operations with producers.
Periodic analysis of market price statistics by region, of costs, equalization, transport, tonnage marketed, product quality, stock status, and the overall level of bank commitments.
Monitor harvest forecasts, ensure commercial supervision of operators such as professional agricultural organizations, and monitor physical stocks and production.
Manage an export sales registration mechanism
Monitor the implementation of export commitments and shipment.
Production, consumption and export statistics.
Monitor quality control and plant health activities franchised to private sector companies
Manage fees payments
Manage the coffee-cocoa mutual fund
Monitor financing issues and the crop seasons
Provide information on market data and train agents in marketing techniques
Participate in international accords and arrangements
Monitor coffee and cocoa export earnings statstics (as backdrop to BCEAO and FINEX)
Monitor agreements with processing plants
Produce and publish statistics
Manage guarantees and pledge certificates
Serve as Permanent Secretariat of the Comité Interministériel des matières premières and the Conseil Interprofessionnel du café et du cacao
Process approval requests
Generate information on coffee and cocoa market prices
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| THE PRIMAC |
Information Program On Coffee and Cocoa markets
 About PRIMAC |
The "PRIMAC" first phase consists in broadcasting international prices of coffee and cocoa - New York "C" ; life London - through national media: television, radio and printing press. During the implementation of the project, "PRIMAC" organizes, plans and broadcast informations.
As such, this cell is responsible for the elaboration of the sensitization and popularization programs, and the measuring of the impact of broadcastings towards populations taken as targets.
The second phase of the project involves all the product buyers who, in return, should communicate their prices to farmers.
At last, thank to a relay network, namely decentralized structures of Minagra and Anader established on the whole of the country, "PRIMAC" broadcasts the prevailling purchase prices towards differents chiefstowns of the regions concerned by these two products.
| PRIMAC Informs you |
1) Broadcasting of prices through media
On television TV1
Everyday after TV news of 8 PM (5mn)
Repeat in national languages.
By radio: National Channel
Every morning at 6.55 AM "la Chronique de la Caistab" (the Caistab chronicle)
Repeat every evening in national languages
Everyday "Info-Prix"
Regional stations: Radio Bouaké
Repeat of "la Chronique de la Caistab" in regional broadcasts in french and national languages.
In the printed press
Precision's page ;
- Every Tuesday: "les mardi de la Caistab"
- Everyday: posting up référence prices of Coffee and Cocoa.
- Newspapers: Fraternité matin, Notre voie, le Jour, Ivoir' Soir, le Democrate, Soir Info, le Liberal, le National.
2) Direct communication of prices
Every week to all those who ask for information.
3) Popularizing
Proximity sensitization meetings and seminaires organized for farmers and supervisers.
PRIMAC welcomes and informs any group or individual who ask for its services
Radio games
| PROMOTION |
As part of the liberalization of the Coffee and Cocoa industry, after the widing up of CSSPPA, a private company involved in public financing has been created, with new missions to be accomplished.
For an effective accomplishment of these new tasks, the Nouvelle CAISTAB bases itself on the Services Autonome de la Consommation to initiate actions meant to reach one his major purposes: increase the local consumption of Coffee and Cocoa.
| STRATEGY |
Bring a new dynamism and dimension to coffee service during vigils
Propose chocolate coffee service during religious events (prayer meeting and others)
Propose coffee service and chocolate to institutions and companies
Participate to expositions, symposia, conferences and other cultural and sport events in Côte d'Ivoire and outside
Encourage the national consumption of cofffee and chocolate.
| MEANS OF ACTIONS |
Offer free tastings
Develop proximity actions by participating in all events
Propose stands which are more adapted to the social environment
Undertake advertising actions by the means of: poster, prospectus, radio, television, etc, and also by distributing any kind of gadget
Sponsor events |
