 CORPORATE PROFILE OF COGECO LTD. |
COGECO LTD. (the Compagnie Generale de Côte d'Ivoire) is a CFA F 200 million share capital agro-allied importation company based in Abidjan. It is involved in rice, flour, powdered milk and powdered sugar business.
COGECO intends to become the central purchasing point for Ivorian and sub-regional distributors and wholesalers. We offer the best products to our clients under quality-price considerations to ensure an eventual profit margin for them. It should be stressed that COGECO is an importation company and not a distribution company. Our role therefore as economic operators is to sell our goods, for example through sales trucks.
| PRODUCTS |
Rice is the major product representing about 80% of our turnover. The rice is imported mainly from CHINA, VIETNAM, THAILAND, INDIA and PAKISTAN under various packagings and brand names;
Soft wheat flour on the LA BAGUETTE brand name is got from France;
Powdered milk of 26% fat, on the MILKIA brand name comes from the EU;
Sugar is a product without a specific trademark packaged according to the particular need.
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For all products marketed by COGECO, the same groups form the targets namely: the wholesalers, purchasing centers and distributors.
COGECO controls 30% of the local market for rice and 10% for flour.
| Côte d'Ivoire'S RICE MARKET |
Rice is increasingly occupying an important part of the Ivorian diet. Given the insufficient local production coupled with unfavourable production costs, operators are naturally compelled to import rice from vast rice basins of South East Asia.
It could be said that the rice market in Côte d'Ivoire represents 400,000 metric tonnes out of the 580,000 imported through the port of Abidjan, of which 180,000 tonnes is supplied to the sub-region. The rice consumed in most Ivorian homes is said to be the "highly consumed" rice in which the percentage broken grains varies between 25% and 35%. However, there is an apparent growing interest for the "intermediate" rice with 16% broken grains or less. The rice market is dominated by two companies namely: COGECO and Côte d'Ivoire TRADING. |
