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Energy
and is specifically designed for the transport of heavy oil
(18 to 24 degrees API). The OCP runs 485 kilometres
from the city of Nueva Loja (Lago Agrio, Sucumbios) to
the outskirts of the city of Esmeraldas. OCP operations
began in November 2003 and up until 2010 approxi-
mately 375 million barrels of heavy oil had been trans-
ported. It can carry a peak volume of 517,241 barrels
per day with a sustainable level of 450,000 barrels.
PRIMAX
Agustín Herrero
General Manager
Av. Juan Tanca Marengo and Jaime Roldos Aguilera
Tel: +593 4 2 590230/+593 2 2550 998
rgodoyo@primax.com.ec
http://www.primax.com.ec/
Area of activity: Energy and Retail services within the
Oil & Gas Industry
Date of creation: 2006
Employees: 612
Annual turnover: $400 million USD
Primax was born as the result of a merger of the fuels
division of Romero Trading and the National Oil Compa-
ny of Chile (ENAP). These companies have respective
shares of 51% and 49%. In August 2006, the company
acquiredshares of Shell Ecuador. Shell Ecuador SAwas
renamed Primax SA, (which had previously been owned
by Shell Overseas Holding Limited). In 2006, Primax ac-
quired a chain of petrol stations formerly owned by the
Shell Group (60 stations) and in 2008 bought 123 petrol
stations from Repsol. Currently, it has 183 petrol stations
and 18.5% of the total market share.
They also have 14 retail stores called Listo! and are think-
ing of allying with Sweet and Coffee to create their own
brand of fast food and increase the number of stores.
SCHLUMBERGER SURENCO
Carlos Sarmiento
General Manager
Av. Rep. de El Salvador and Irlanda
Edif. Torre Siglo XXI, 7th floor
Tel:+593 2 2979 423
Area of activity: Oilfield Services
Annual turnover: $203 million USD
Schlumberger is one of the leading oilfield services
providers worldwide. They are trusted to deliver better
results in any location and to help customers improve
their levels of exploration and performance. They have
a fine reputation as their brand is renowned for its in-
novation and technology as well as its domain knowl-
edge, service quality, global presence and shareholder
confidence.
Their brand is born from their commitment to excellence
and their promise to deliver the best possible perfor-
mance - anytime, anywhere.
There aremany petrol stations along the 44.000 kmof roads in
Ecuador. Source: Primax
They are also distributors of YPF Lubricants and
hold5% of the market share. They aim to increase this
figure to 10%.
PRIMAX provide quality fuels and distinguish them-
selves for doing business in a thorough and profes-
sional manner.
It’s fuel mix formula (G-PRIX) is made with the best
additives developed in German and American labora-
tories, which has improved the quality of their gasoline
Super, Extra, Ecopaís and Diesel, thus meeting their
customers’ requirements.
The G-PRIX formula aims to deliver fuels that keep
engines clean and protected. Its additives improve
fuel quality in compliance with European and Ameri-
can standards supported by major global automotive
houses. They do this through their unique blend of ad-
ditives which include dispersants, inhibitors, detergents
and emulsifiers. They have 7 laboratories to check the
quality of their fuels.
We do not just see ourselves as an energy company
but as a retail company because our work is not just
selling fuel. We’re creating concepts for our stores that
can complement the experience of filling the tank.
Agustín Herrero
General Manager