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Industry and Trade
Harbour of the company Industrial Molinera and Headquarters of
NoboaCorporation inGuayaquil
CORPORACIÓN NOBOA
Álvaro Noboa
President
Address: El Oro 101 y La Ría, Guayaquil.
Tel.: +593 4 2446210
Fax: +593 4 2442569
jruiz@bonita.com
www.bonita.com
Area of activity: Multi-sectorial
The Noboa Group was founded by Luis Noboa Naran-
jo, father of the current president of the corporation, Ál-
varo Noboa. The group is comprised of 110 enterprises
and as a result is the largest employer and company in
Ecuador. The group is involved in many sectors, name-
ly: agriculture, commodity trading, banking, mining, real
estate, construction and sea transport. Each group has
several specialist divisions:
• Noboa Group: the representative companies include
Industrial Molinera (wheat flour, leader in coastal prov-
inces), Molinos Poultier (flour, leader in the Sierra re-
gion) and El Café (coffee exporter)
• Alvaro Noboa companies: Banco del Litoral, Global
Sociedad Financiera and Construction Constructora
Alvaro Noboa; Corporacion Noboa:
• Banana Division: Known for its Bonita brand, under
which it markets other fruit products as well as bananas.
For instance, there are some representative companies
such as the exporting Bananera Noboa or Fertilizantes
del Pacífico ( Pacific Fertilizers).
• Packaging Division: Industria Cartonera Ecuatoriana
and Compañía Nacional de Plásticos.
• Other divisions: Shipping, Livestock, Automotive Divi-
sion (representations of Chrysler and Fiat).
All of them are autonomous in terms of management,
but the corporation maintains and develops their image.
For example, Industrial Molinera, want to open plant in
Peru. In addition, they want to improve banana sales
spreading out from Asia to the Mediterranean and the
Adriatic Sea.
The banana plantations are spread across a mammoth
55,000 hectares, these are fertilized by fleets of fumiga-
tion planes. One picked, bananas are packaged in box-
es with the company’s labels before they are shipped to
destinations worldwide.
Noboa is one of the largest producers and exporters of
bananas in Ecuador. With the increase of Ecuadorian
exports, Noboa’s control volume has increased in a sig-
nificant manner. The company currently controls about
9% of the world banana market.
Noboa owns the biggest maritime operation in the ba-
nana industry. Its exports are more diverse compared to
other large companies, with volumes also transported
to Japan, New Zealand and Southeast Asia, North
America, Eastern Europe, Russia, Middle East and the
Southern Cone of South America.
Witohut any doubt, Noboa Corporation is the perfect
partner for strategic alliances for any of interested inter-
national business groups.
ALMACENES BOYACÁ
Sr. José Barciona Chedraui
President
Av. Juan Tanca Marengo Km 1,5
Guayaquil
Tel: +593 4 2681600
Fax: +593 4 2681603
almacenes@boyaca.com
www.boyaca.com
Area of activity: Construction
Date of creation: 1965
Employees: 530
Annual turnover: $30 million USD
Almacenes Boyacá is a leader in the Ecudorian con-
struction sector, they specialise in decorative products
and are renowned for their fine taste in their field. The
company offer a wide range of services and products
including: locksmiths, bathroom design, security, fur-
niture, organizers, floor and wall tiles, cleaning, and
home decor, lighting and fans, patio , garden, garage,
plumbing fixtures, kitchenware, tools, electrical equip-
ment, etc.
96% of the items are imported from a wide range of
destinations worldwide. Almacenes Boyacá always
endeavor to stock the latest products by sourcing from
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