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Real Estate and Construction
All of their service-related businesses, such as Cat Fi-
nancial and Cat Reman are united by a common goal:
ensuring that the added value will always be provided
after the sale.
Construction:
The Caterpillar product line, with more than 300 ma-
chines, sets the standard for the entire industry, a stand-
ard that is increasingly focused on what the customer
needs. They want to remain the leader and continue
helping the customer to meet its needs with the help of
a highly professional team, the best distribution network
and the best product support system that ever existed in
any capital goods industry, as well as a constant focus
on innovation and product development.
Mining:
Caterpillar provides intelligent solutions for today’s
mining operations. Cat mining systems work and last
longer, helping move more material at lower cost.
Industry:
On the road or at sea, moving ground or below it, their
engines power the world. With over 500 models, it is
among the largest engine manufacturers in the world,
and unique with ACERT ™ Technology.
Agricultural:
VALTRA
a highly professional team, the best distribution network
and the best product support system that ever existed in
any capital goods industry, as well as a constant focus
on innovation and product development.
Mining:
Caterpillar provides intelligent solutions for today’s
mining operations. Cat mining systems work and last
longer, helping move more material at lower cost.
Industry:
On the road or at sea, moving ground or below it, their
engines power the world. With over 500 models, it is
among the largest engine manufacturers in the world,
and unique with ACERT ™ Technology.
Agricultural:
VALTRA
LAFARGE CEMENTOS
Charles Law
General Manager
Avda.General Enríquez y 6ta Transversal, Quito- Ec-
uador
Tel.: +593 2 2462108
servicioalcliente@lafarge.com
www.lafarge.com.ec
Activity: Cements
Employees: 300 direct (+ 600 indirect)
Turnover: 124 M usd (2009)
In December 2004, the Lafarge Group acquired the
company Cementos Selva Alegre SA, giving it a new
focus as an integral part of the world largest building
materials group.
In Ecuador, Lafarge Cementos SA is headquartered
in Quito and has a plant with two lines of cement
located in Otavalo, Imbabura province.
They currently have a nominal capacity of 1 million
600 thousand tons which allows them to hold posi-
tions of the market leader in the northern region,
through the sale of their products, cements Sel-
valegre.
Lafarge Cementos Ecuador employs around 300
people directly and 600 indirectly.
The global Lafarge Group’s strategy can be broken
down into a series of clear and ambitious priorities:
- 2 strategic priorities:
Continued development in emerging markets.
Accelerated innovation to achieve sales of EUR3000
million worldwide, with an innovative product portfo-
lio for 2012.
- 3 operational priorities:
Ensure the safety of its employees and achieve the
goal of 0 accidents
Continue cost reduction
Develop human potential within the group
Lafarge Group is one of the world leaders in building
materials
At the global level, Lafarge is:
No 1 in cements
No 2 in aggregates
No 3 in Concrete
No 3 in Gypsum
The Group controls a unique business portfolio: