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ICTs and Media Companies
TruckusingtheGeneralRumiñahuiHighwayinPichinchaprovince
U.S., Colombia, Venezuela, Chile, Bolivia and Central
America.
City of Knowledge in Loja
One of the Government’s objectives is the export of
knowledge assets and development of a highly-skilled
talent pool.
The government plan announced by SENPLADES
states that it will create a city of learning with first-class
universities and worldwide recognized companies
OTECEL S.A. (TELEFONICA - MOVISTAR)
Juan Federico Goulu
General Manager
Avenida República and Pradera,
Edif. BellSouth, Quito
Tel: +593 2 2227 700
Fax: +593 2 2227 297
www.movistar.com.ec
Activity: Telecommunications
Date of creation: 2004
Employees: 1167
Annual turnover: USD$ 480 million (2009)
Formerly BellSouth Ecuador and operating under the
name Otecel until the 100% acquisition by Telefónica
Móviles in October 2004, the company now operates
under the brand name Movistar. It is the second largest
provider of wireless communication services including
voice services, enhanced calling features, international
roaming, wireless internet and data services and other
corporate services.
Otecel is the second mobile company with 25-28% of
the market share. They have gone from 1.3 to 4 mil-
lion of both individual and corporate customers. They
are prominent leaders in the corporate area and they
also have 50% of mobile Internet connections. One of
the main competitive advantages of the company is the
Global Customer option: a contract in any country can
benefit from the network of Telefónica in all Latin Ameri-
can countries.
The company has 1100 employees. They invest 25%
of the profits in R&D and are considered the most in-
novative company that has launched 20 new products
in 2009 and 50 in 2010. They have won numerous
awards, including the Great Place to Work. Through
Telefónica Foundation Proniño they have taken out
26000 children from the streets. They are renovating
the brand and being the best partners for current and
future businesses.
Telefónica is the best partner for all the companies of
Ecuador, we have the best staff and best services, we
are very innovative, close to the citizens and committed
with the country.
Sergio Almallo
Marketing Vicepresident
nized companies
CONECEL - CLARO
Alfredo Escobar
President
Av. Francisco de Orellana and Alberto Borges,
Edif. Centrum, Guayaquil
Tel: +593 4 2693693
www.porta.net
Area of activity: Telecommunications
Date of creation: 1993
Employees: 2500
Annual turnover: $1200 million USD
Formerly the commercial name used by Conecel was
PORTA until it changed to CLARO in June 2011, the
name that is commonly used in Latin America. Conecel
has been operating in the market since 1993. It is the
leading mobile phone company in Ecuador with 10,4
million users, nationwide service, covering more than
1309 towns, 7.933. Kilometers of highways and roads
in all the 4 regions of the country. It is remarkable that
only between 2007 and 2010, Claro invested USD$800
million to improve services and technology. In 2011 the
investment was USD$180 million.
CLARO is a subsidiary company of the Mexican group
America Movil, the leading provider of wireless services
in Latin America with diverse operations throughout the
continent and more than 100 million subscribers in the
region.
CLARO was born as a response to the need to
strengthen the aggressive internationalization strate-
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