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Tourism Industry
TOURISM INDUSTRY
4 worlds in one country
Ecuador is an extremely diversified country that
combines the Andean mountain range, the Amazon,
the Pacific Coast and marvellous Galapagos Islands.
2.5 million hectares for hospitality
The tourism industry or the industry “without chim-
neys” (“industria sin chimeneas”, trans. Spanish) in
Ecuador expects to receive 1,6 million tourists by
2020. That is the projection of the Ministry of Tour-
ism in its Plandetur 2020. The ecotourism and the
communal tourism will be at the heart of the sector.
In fact, in Ecuador, there are 2.5 million hectares of
environmental, cultural and touristic treasures that
are in the hands of communities. That is where the
gold mine for new thematic routes is. It is projected
that at the end of the next decade there will be 19500
tourist enterprises against the 12500 existing today.
AMA LA VIDA – LOVE LIFE
“Ecuador loves life” (“Ecuador ama la vida”, trans.
Spanish), is the country’s new tourism slogan. The
new brand of the country is based on the image
of the sun and the Earth, with different colors that
reflect its mega-diversity, including pre-Columbian
designs, fabrics, flowers, fauna, among others. Ec-
uador is a country full of colors and one of the major
tourist destination in Latin America. Initial investment
made for its international campaign was $16 million
USD, but it expects to reach about $40 million USD.
Reasons for coming to Ecuador
Among the main reasons for coming to Ecuador is
the combination of the Galapagos Islands and the
city of Quito that has been declared a UNESCO her-
itage. 70% of the visitors chose this two step trip.
Nature and culture have always been a beneficial
combination, but nevertheless there is much more to
explore in Ecuador.
Products and Destinations
Tourism in Ecuador is considered a strategic sector
by the current Government that has been promoting
innovation strategies in order to improve its structure
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