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Public Services
health promotion
MISSION
Improve the health of the population by means of
promoting the creation of premises for analysis and
consulting services for the community, in collabo-
ration with public and private institutions, regional
governments, NGOs, civil society, as well develop-
ing of promotion processes, communication cam-
paigns and health education programs throughout
the country.
VISION
Improve the quality of life of the community through
building a healthy culture and encouraging people to
adopt healthy lifestyles. Guarantee access to health
services for all people, regardless of their culture and
gender and respecting their rights.
OBJECTIVES
1. Encourage the development of public policies that
promote improvement of individual and health.
2. Build a dynamic and sustainable public health sys-
tem, through the inclusion of Health Promotion both
at the institutional and private level.
3. Promote the preservation and improvement of the
environment to ensure healthy development of the
population.
4. Strengthen practices and healthy lifestyles by de-
veloping communication and educational processes
in health and environment.
5. Develop local management for the Health Promo-
tion in order to address health-related issues in the
most effective way possible.
GENERAL INFORMATION PROGRAMME 2008
The Ministry of Health is in the process of giving a
new meaning to the topic of public health, mixing
their current policy with the Promotion of Health.
Within the area of Health Promotion, the Ministry
has started its collaboration with two kinds of institu-
tions: Health Promoting Schools and Communities
and Municipalities.
GENERAL PURPOSE
Improving quality of life of the school community and
the general community, through the development
of behaviors, abilities and skills-oriented care and
health maintenance with preservation of healthy en-
vironments, involving inter-sectoral and Community.
TSSE
The transformation process of the Health Sector in
Ecuador (TSSE) is one of its major new features,
which includes all the measures and policies that
have been mentioned before.
This initiative requires political, technical, admin-
istrative and financial commitment.
On the other hand, it needs certain time to be im-
plemented, as it has been shown by the experi-
ences of other countries, such as Brazil, Chile and
Uruguay.
According to the original proposal, it is a medium-
term initiative that will take 6 years to be imple-
mented. Since the process began in 2008, it is
estimated that all the measures and programs
undertaken would bring results in 2014.
HEALTH STATISTICS FOR ECUADOR
2010:
Mortality rate under 5 years (probability of dying before
age 5 per 1000 live births): 25
Maternal mortality ratio (per 100 000 live births): 210
Prenatalcarecoverage(%):At least1visitandat least4visits:84
HIV prevalence among adults aged 15-49 years (%): 0,3
Malaria mortality rate (per 100 000 inhabitants): 0,2
Population using improved drinking water sources (%): 94
Adolescent fertility rate (per 1000women aged 15-19): 100
Births attended by skilled health personnel (%): 99
Population using improved sanitation (%): 92
Life expectancy at birth: 75 years (2005-2010)
Life expectancy at birth, male: 72 years (2005-2010)
Life expectancy at birth, female: 78 years (2005-2010)
Total fertility rate: 2.6 children per woman (2005-2010)
Grossbirth rate: 21births per 1000 inhabitants (2005-2010)
Grossmortalityrate:5deathsper1000population(2005-2010)
2007
Health facilities: 3847
Doctors at health facilities: 21.970
Intensive care equipment: 2985
Rooms and equipment for surgery and gynecol-
ogy: 12.781
BEST COMPANIES ACCORDING TO THE EKOS
MAGAZINE
1. Pharmacies
The sector generated $ 720 million USD in 2008,
16% more in comparison with the figures of 2007,
when sales reached a total of $ 618 million USD.
Studies indicate that medicines for digestion and
metabolism occupy 18% of the total demand,
those for a central nervous systems - 13,5% and
for a cardiovascular system - 13%.
Such a success is attributed to 4 main factors:
organization of the sector, its technical norms, in-
formational capital and global audit of the market.