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The Consumer Products Division is focused on en-
vironmental health and its products are designed to
provide a cleaner, safer and more comfortable living
or working conditions.
One of the products is PIX, a safe-to-use home in-
secticide formulated for flying and crawling insects.
GRUPO DIFARE S.A.
Carlos Cueva Mejía
Director
Urb. Santa Leonor Mz.6 Solar 17
Guayaquil
Tel: +593 4 2289500
info@difare.com
www.grupodifare.com
Area of activity: Distribution of Pharmaceutical prod-
ucts
Date of creation: 1983
Employees: 700+
Annual turnover: $285 million USD (2009)
Grupo Difare is a group of Ecuadorian companies
specialized in the distribution and supply of prod-
ucts to pharmacies all over the country. For over 20
years, it has been developing the pharmaceutical
market in Ecuador. Thanks to its fast and efficient
logistics services, development and implementa-
tion of the newest technology to help pharmacies
to manage their business, as well as its wide range
of products and discounts, the company has gained
competitive positions in the pharmaceutical market,
becoming a leader in the pharmaceutical distribution
segment in Ecuador.
Originally born as a small pharmacy, the group is
currently formed by 6 companies: Difare, Dyvenpro,
Asegensa, Dires, Difarnova and Cruz Azul. Nowa-
days, Grupo Difare is the leading power within the
distribution sector of pharmaceutical products. It has
2 main warehouses located in Quito and Guayaquil,
over 30 vehicles, 7 commercial offices and 6 sales
points located strategically in the most important re-
gions of the country. This infrastructure allows Grupo
Difare to serve more than 3500 clients, handle ef-
fectively more than 130 suppliers, more than 4000
items of inventory and to process over 1200 orders
on a daily basis driven by its most important engine:
human capital, comprised by more than 700 employ-
ees. All of them are driven by common values and
principles:
• Constant proactivity and innovation
• Respect towards other people
• Integrity and loyalty
• Humility, perseverance and discipline
• Team spirit
• Empowerment
• Excellent service delivery as an integral part of the
corporate philosophy
DIFARE Group has become the largest franchiser
of Ecuador with CRUZ AZUL PHARMACIES Fran-
chises and “Farmacias Comunitarias”. The country
has more than 500 local Cruz Azul Pharmacies and
over 200 local “community pharmacies”.
FARCOMED - FARMACIAS FYBECA
Eng. Pedro Jose Villamar Utreras
General Manager
Valle de los Chillos, Av. de lo Shyris km.5 1/2
Vía Sangolquí – Amaguaña, Quito
Tel: +593 2 233 7732
serviciocliente@fybeca.com
www.fybeca.com
Area of activity: Pharmacy
Date of creation: 1931
Employees: 1676
Annual turnover: $219 million USD (2009)
With more than 70 pharmacies all over the country,
Farmacias FYBECA positioned itself as the leading
company in the commercialization of pharmaceuti-
cal products, being the first drugstore chain in Latin
America that has changed the traditional system of
selling products over the counter by a self-service
concept.
For this reason, in its pharmacies one can find a va-
riety of alternatives at one point of sale: a large stock
of medicines, baby items, toys, personal care prod-
ucts, cosmetic products, hair care products, gifts,
cards, books, seasonal items, snacks and many
others.
Farmacias FYBECA is also known for its diversified
and innovative services:
• Photoshop photo of Fybeca
• Discount Card VitalCard
• Continuing Medication Plan
• Healthy Fybeca
• Protected Life
• Your Week Fybeca
• Clinical laboratory and injection
• 24 hours Service
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