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Industry and Trade
America room, or the different international ones.
El Salvador is becoming the meeting point for a
great number of business events. Consequently, the
modernization of the center was to create the best
convention center of Central America.
CIFCO organizes many fairs including: CONSUMA,
AUTOEXPO, AGROEXPO, among many others. In
October 2009 The Central American Travel Market
(CATM) fair was held at CIFCO.
CIFCO is member of international associations
such as: UFI (International Fair Union) and AFIDA
(American International Fair Association).
CIFCO is also building a 200-room hotel close to the
fair to provide better service to its visitors. Moreover,
it has negotiated a partnership with the Spanish
Fair of Valencia. In reference to the future, the new
CIFCO administration of Mr. Miguel Menéndez is
considering returning to the old long-recognized
name of “International Fair”.
“Peace in El Salvador is very solid. Businessmen
are welcome, well treated and protected. Labor
and regulations have international standards. The
government of unity claims that rules are equal for
everyone. A relevant example is the recent opening
of the Mexican Aztec Bank in El Salvador. This is
proof that there is a safe investment atmosphere in
the country and that the government supports, not
only national, but foreign investment as well.”
GRUPO CALLEJA (SUPER SELECTOS)
Francisco Calleja
President
Prolongación 59 Av. Sur y Calle El Progreso 2934,
San Salvador
Tel: (+503) 2298 1927
Fax: (+503) 2298 1943
mrivera@superselectos.com.sv
www.superselectos.com.sv
Activity: Supermarket
Date of creation: 1951
Employees: 5600
What started in 1951 as a small shop located at
the 9
th
Avenida Sur, founded by Don Daniel Calleja,
Spaniard, from Logroño and Mr. Agustín Alfaro,
selling refrigerated products and basic grains
at accessible prices, in addition to personalized
attention, cleanliness and hygiene. It has become
one of the top ten Central American enterprises and
the number 1 in supermarkets competing head-to-
head with the global giant Wal-Mart.
Additionally, it has the industrial area with a factory
of cold meat and a bakery, also real estate with
shopping malls and as investor at El Pedregal Free
Zone.
In 1969 the so called “Gigante” sale’s room was
inaugurated at Prolongación 59 Av. Sur and Calle
El Progreso. The new selling location revolutionized
the supermarket concept, since it had 1600 square
meters of sales area. Since then, the supermarket
took gigantic steps toward development and
expansion at a national level.
With time, the company acquired prestige and
soundness, including during the “lost decade” for the
armed conflict that the country experienced. Super
Selectos demonstrated its faith in the country and
continued their projected goal, investing and creating
new job sources at times when many companies
were doubtful about investment.
On the road to consolidation and expansion,
Super Selectos, in the 90’s, acquired 4 existing
supermarket chains: El Sol (4 branches); Todo por
menos (14 sale’s rooms), Multimart (1 sale’s room)
and La Tapachulteca (13 sale’s rooms). With the
purchase of “Todo por menos” (Everything for less)
located in the interior of the country, it expanded its
services to the municipalities, towns and cities of
San Salvador.
After 57 years of supplying El Salvador’s cupboards
with high quality products at a low cost, the company
has over 82 Supermercados Selectos, Selectos
Market, Supermercados “De Todo” sales rooms
undoubtely operating as leaders in the country;
with 100% Salvadoran working capital under the
philosophy of “customer’s care our way”. Currently,
it gives work to about 8,500 people and in fiscal year
2005, it paid the Ministry of Treasury close to 55
million US Dollars.
We can proudly state that Super Selectos is the only
supermarket that has been present for over half a
century in the history of the country, thanks to the
support and preference of its clients. It continues
expanding to every corner of El Salvador, since “No
one knows Salvadorans like Super Selectos does.”
“We are the private enterprise that employs more
people in El Salvador.”
Francisco Calleja, President