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ICTs and Media Companies
MAIN ICT COMPANIES
AND INSTITUTIONS
CLARO
Eric Behner
General Director
Km 10½ Carretera a Santa Tecla,
Complejo Ex-Incatel,
Edificio “A”, Tercer Nivel, La Libertad
Tel: (+503) 2271 7400
Behner.eric@claro.com.sv
www.claro.com.sv
Activity: telephone services
Date of Creation: 1999
In 1998, the historical operator of El Salvador was
privatized. This privatization included, in addition to
the assets of the fixed network CTE S.A. de C.V., a
mobile telephone concession, with which operations
began in 1999 under the name of TELECOM
PERSONAL. In 2009, the commercial name CLARO
was re-launched to ease the recognition of the brand
and its service included land lines, mobiles, internet
and cable television, including all its products
and services designed for all segments of the
entrepreneurial sector.
In 1998, the company made a strong bet over the
development of the telecommunications market
attaining advancements through an aggressive
investment program, which is still going on.
In 2003 American Mobile, one of the 5 main
telecommunication groups of the world, with 195
million mobile users and 3.8 million land lines on the
American continent, acquired Telecom.
The incorporation to this group opened up new
regional perspectives in telecommunications and
fostered the development of the sector through
innovative products and services, international
roaming agreements and cutting-age technology,
geared to customer service satisfaction and total
coverage.
Claro is a leader in integrated communication
services.The investment made by American Mobile
has placed the country ahead in telecommunication
technology thanks to a comprehensive technical
renovation and the ongoing improvement of products
and services.
Currently, Claro offers fixed and mobile telephone
services, internet (Turbonet) and cable TV. This regional
brand is present in 18 countries on the American
continent with automatic roaming in over 87 countries.
Claro, in El Salvador, represents the largest private
company of the country with a greater number of
agencies, chains and distributors, which allows
them closer access to the users offering customized
solutions to each client.
Claro is characterized by offering the best national
coverage, constant innovation of its products
and services, cutting-age technology, permanent
investment in the network in order to maintain
responsiveness to the client 24 hours a day.
DIGICEL GROUP
José Antonio Rodríguez
Executive President
Alameda Dr. Manuel Enrique Araujo y Calle Nueva 1,
Edif. Palic 5º Nivel, Col. Escalón, San Salvador
Tel: (+503) 2285 5100 - Fax: (+503) 2285 5585
joseantonio.rodriguez@digicelgroup.com
www.digicel.com.sv
Activity: Telephone services
Operations date: 2000
Number of employees: 800
Digicel entered Central America through El Salvador
and invested USD$150 million to start the best
network in the country covering 97% of the population,
something Digicel does in every country it operates.
Currently the investment of the company has
accumulated over a billion dollars since its arrival.
Within 6 months of starting operations it had spread
a commercial network of 500 outlets selling top-up
cards. Later the company re-launched itself with
innovative promotions in Central America following
an investment of USD$250 million investment,
being the first company to charge all its prepaid
and postpaid users to the exact second. Also, it
implemented the lowest market rates for Digicel
callers to users of other networks. In very little time
the company moved to second place of the market
share competing with three companies with lots of
capital and many years of experience in the country.
Currently, Digicel has over 10 million clients in its 32
markets and in nearly three years has become the
second operator of the country according to various
survey sources.