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this leading position. Golden Arrow has also
acquired the sole distributorship rights for Yamaha
motorcycles, and distributes Yamaha generators,
and provides its customers with maintenance and
after-sale services.
The headquarters of Golden Arrow gather the sales,
service and spare parts facilities. Other showrooms
are spread across Khartoum and Omdurman. The
company also offers car rental services with a large
fleet of Toyota vehicles: more than 100, ranging from
small cars to SUVs and buses. Short or long term
leases are available, along with drivers.
Industry and Trade
Kobar bridge in Khartoum
HAGGAR HOLDING COMPANY (HHC)
Anthony Anis Haggar
CEO
PO Box 236, Khartoum North
Tel: +249 185 335937 / 193 / 407
Fax: +249 185 335940
aag@haggarholding.com
www.haggarholding.com
Activity: industry and trade
Ownership: Haggar family
No. Employees: 2742
Haggar Holding Company (HHC) is Haggar Family’s
investment vehicle, with investments in a range of
businesses in Northern and Southern Sudan. Dur-
ing the 90’s, it diversified into three key segments:
tobacco (Haggar ciragettes and tobacco factory),
food and beverages (Pasgianos) and white goods
(Coldair). Haggar has local products, “made in Su-
dan, for Sudan”.
Haggar’s companies:
Tobacco
The Tobacco Industry has been the core business
of The Group since 1948, having begun in Southern
Sudan with tobacco cultivation and cigarette manu-
facture. A new factory was established in Khartoum
in 1965 and White Nile Tobacco Factory was ac-
quired in 1994. It owns two cigarette factories, one
in Khartoum and one in Juba, with a dominant mar-
ket share. HCTF has installed a tobacco processing
plant at Khartoum factory. This primary processing
equipment has considerably enhanced the produc-
tion, preparing the company to process both import-
ed and locally grown leaf tobaccos.
HCTF has undergone an extensive restructuring
programme improving efficiency, as the company
prepares itself for added competition, removal of
barriers and contraband. The former White Nile To-
bacco and Cigarette Company (WNTCC) plant was
brought under one roof; manufacturing and pack-
ing machinery has been upgraded and efficiencies
improved significantly. During 2000, HCTF’s factory
in Juba was reactivated, producing brands for the
Southern Sudan. Through their different brands,
HCTF strives to offer the best mix of quality, price,
service and promotion available in the industry.
Pasgianos Food And Beverages
Established in the 1940’s, ‘Pasgianos’ was the first
soft drink to be bottled in The Sudan. It remains the
only bottled drink that is exclusive to the Sudan and
has experienced healthy growth since its acquisition
in 1999 by HHC, increasing from 400 to over 20,000
crates daily in 2005.
PF&B operates out of two plants, one in Khartoum
and the other in Hasaheisa, giving it a unique dis-
tribution and cost advantage. Two brands covering
four flavours make up the product portfolio, including
Pasginaos – ‘Frutto’ and Forat – Orange, Mango and
Lemon. All products are offered in 255 ml returnable
glass bottle packages.
Coldair
Coldair was acquired in 2002 by Haggar Holding
Company and is the largest manufacturer of do-
mestic refrigerators, evaporative air coolers and
water coolers in Sudan. It has recently completed
an expansion project which has upgraded exist-
ing machinery, allowed for increased production of
refrigerators with improved quality and added the
manufacture of Chest Deep Freezers to its product
range.