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Tourism Industry
The Kasaba Bay area is Zambia’s newest tourist destinations presenting major investment opportunities.
Situated against the backdrop of the Lake Tanganyika, the largest rift lake in Africa, the longest in the world,
and holds the largest amount of fresh water in Africa—this tourism zone has very unique attractions. Its
wildlife place in the unspoilt simplicity of Nsumbu National Park and surrounding game management areas as
well as its wide and spacious beaches makes it a worthy destination for nature lovers. The Ministry of Tour-
ism is currently inviting visitors and investors to come to this ideal place for water sports and related activities
such as sport fishing, scuba diving, ornamental fishing, boating and water skiing. Already Government has
undertaken a Strategic Environmental Assessment (SEA) for the area as well as zoning of land making the
area ripe for further tourism investment and development.
During the year 2011, Zambia hosted a number of notable events amongst which was the 5th African Con-
ference for International Institute for Peace through Tourism for Africa (IIPT) from 3rd to 8th April, the SADC
conference of Tourism Ministers in June, as well as many other local and international meetings, Conferences
and Exhibitions and cultural events.
It is indeed an exciting moment to visit and invest in Zambia! So, come aboard and let us share the excitement
with you here in Zambia. I therefore, invite all of you to come and be with us this year and obviously, your visit
will be the first step in our long journey of sharing the excitement.
Sincerely,
Given Lubinda
MINISTER
WELCOME TO ZAMBIA!!!