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www.ebizguides.com
Tourism Industry
ordinary to the extraordinary, from honeymoons to
hotels, flights to fly-fishing, tailor-made safaris, beach
holidays and car hires to corporate retreats. Voyag-
ers are transport experts specializing in the Zambian
market and differentiating themselves from others by
their extensive knowledge of this vast country in the
very heart of the continent that is still wild and beauti-
ful. This is the real Africa. Zambia has a rich cultural
heritage and wonderful people, complimented by the
breathtaking scenery of the Victoria Falls, one of The
Seven Wonders of the Natural World; and the South
Luangwa National Park, acclaimed as one of Africa’s
finest wildlife sanctuaries.
Voyagers is a proud member of the Carlson Wagonlit
Travel Partners Network and offers you the conveni-
ence, service and security that only a local, Zambi-
an-based company can provide.
ZAMBIA TOURISM BOARD
Stein Liyanda
Managing Director
PO Box 30017, Lusaka
Tel: +260-211-229087 / 90
Fax: +260-211-225174
stein.liyanda@zambiatourism.org.zm
www.zambiatourism.com
The Zambia Tourism Board (ZTB) is a statutory body
established under the Tourism Act No.24 of 2007. Its
mandate is to market and promote Zambia as a tour-
ist destination within and outside Zambia. Currently
the Board has 5 established offices in Lusaka (Head
office), Livingstone, Pretoria (South Africa), London
(UK) and Washington DC (USA).
Zambia is home to one of the seven natural wonders
of the world, the Victoria Falls, which is also known
as the Mosi-oa-tunya (literally translated means
‘the smoke that thunders’). It is a nation of friendly
and warm people, full of diverse cultures resulting
in more than 30 colourful annual traditional ceremo-
nies.
With a dedicated 250, 000 square metres of national
parks and game management areas, a touch over a
third of Zambia’s land mass, the whole country north
to south, east to west is filled with big concentrations
of wildlife, waterfalls, rivers, inland beaches and
beautiful scenery. These sites are breathtaking and
magnificent in their natural beauty.
Zambia is an oasis of peace and has enjoyed sta-
bility since independence 46 years ago. All of these
wonderful attributes are complimented by a wonder-
ful climate and central location in Southern Africa
making Zambia a prime choice tourist destination.
In line with its mandate to promote and market Zam-
bia’s tourism products, the ZTB has undertaken a
number of different marketing activities that include
attending fairs and road shows in both the domestic
and international markets.
Tourists to Zambia have a myriad of opportunities
for a memorable holiday. Tourists can also witness
the annual migrations in Liuwa National Park and
Kasanka for the wildebeest and fruit bats respec-
tively.
“Zambia has a lot of tourist attractions on offer. Once
the country is promoted and marketed, this will cre-
ate demand, drive investment and therefore, help us
reach our goal of making tourism the second most
relevant sector to the Zambian economy after min-
ing.”
Timothy Mushibwe
Board Chairman
Zambia is currently seeking to greatly increase its
share in the regional tourism market and increase
the current number of visitors to Zambia per year
from approximately 900,000 to 3.5 million within the
next 5 to 10 years. These ambitious figures can eas-
ily be reached once all players in the sector work
together and continue to embark on infrastructure
developments that are key to sustainable growth.
ZTB invites the various service providers, ranging
from transporters to hoteliers to compliment their
campaign of promoting Zambia as a world-class
tourism destination and consider extending their
services to Zambia and reap the vast opportunities
available.
“Through our activities we hope to ensure that we
position Zambia as a prime tourism destination, not
only domestically and regionally, but also interna-
tionally. Based on all the beauty that Zambia has to
offer, our country should be viewed as a must see
destination in Africa.”
Stein Liyanda
Managing Director
THE ZAMBIAN SAFARI COMPANY
Nickson Chilangwa
Managing Director
Farmers House, Cairo Rd.