ESTONIA
The Door to the Baltic Sea






Riina Lohmus, Director of Estonian Tourist Board

Interview with Riina Lõhmus,
Director
Read our exclusive interview




Riina Lõhmus,
Director

Contact:
Raekoja plats 10
10146 Tallinn, Estonia
Tel: +372 6946 946
Fax: +372 6946 945

Email: turismiinfo@tallinnlv.ee
Website: www.visitestonia.com
MISSION OF THE ESTONIAN TOURIST BOARD

The Tourist Board is a public office acting under the administration of the Ministry of Economy that organises the economic policies of Estonia in the area of tourism and whose mission is to provide continuous development, preservation of the cultural and natural riches of the state and balance between the interests of tourists, local people, tourism enterprises and local administrations.

For this purpose the Tourist Board performs the following tasks:

- participates in the development and carrying out of policies and development plans concerning tourism

- organises active introduction of Estonia in target markets and travel trade fairs

- co-ordinates co-operation between the public and private sectors in the area of tourism

- counsels tourism enterprises in the area of product development and marketing

- participates in the improvement of tourism services and tourism training

- develops and manages the tourist information system of the state

- co-ordinates tourism research and tourism statistics

- participates in the preparation of legal acts concerning tourism and conducts supervision organises enterprising in the area of tourism

- pursuant to the procedure provided by law

- informs the public of the situation in tourism economy

STRUCTURE OF THE ESTONIAN TOURIST BOARD

Department of Tourism Research is the source of information for the Tourist Board through co-ordination of tourism research and collection of tourism statistics, analysing of the situation in tourism economy and projection of the development of tourism. The data received is used for preparation of economic overviews and proposals are made with regard to economic, political and strategic measures. The department participates actively in the development of target and development programs. Tel. +372-6990423, /6990424, /6990425

Department of Development deals with the development of tourism products and enterprising. The department is engaged in the development of legal acts and governmental standards, services the commissions formed for inspection of the implementation and fulfilment of such acts and standards, prepares and administers the register of licensed travel agents and agencies and attested accommodation companies. The task of product development is also co-ordination of regional and national tourism development and training programs, organisation of supplementary training both for the public and private sectors and tourism issues related to integration into the EU. Tel. +372 6990430, /6990428

Marketing Department is the image of Estonia as a travel destination and it develops and carries out the marketing strategy and tactics. The department co-ordinates marketing activities in the area of tourism both in the public and private sectors, organises introduction of Estonia in target markets and travel trade fairs, produces the printed matter that presents the tourist potential of the state, encourages local and foreign journalists to write about our sights, or conclusively - makes every effort to increase the demand for Estonia as a tourism product. Tel. +372 6990416, /6990417, /6990418

IT Department organises administration of the information technology of the Tourist Board and the national tourist information system, manages the creation and updating of a database that corresponds to the international standards of tourist information systems, deals with the design and development of information networks and is responsible for the security of data, plans the IT training of the employees of the Tourist Board and Tourist Information Centres. Tel. +372 6990421, /6990422

General Department deals with the everyday administrative and financial issues of the Tourist Board, prepares the budgets and supervises their fulfilment, organises personnel work.

Regional Bureau of the Tourist Board is an extension of the board who carries out the tourism policies in the relevant region, manages the development of the tourist information system of the state, organises tourism research and collection of tourism statistics, co-ordinates the co-operation of the public and private sectors in the area of product development and marketing.

Tourist Information Offices (TIO) of the Tourist Board comprise the tourist information system of the state. Their main task is creation, updating and administration of the national tourism database, objective forwarding of tourist information to all interested persons, collection of tourism statistics, organisation of co-operation between the public and private sectors in the area of product development and marketing in counties.

Tourist information offices around Estonia

TALLINN HARBOUR

Sadama 25
10111 Tallinn
Tel/Fax: + 372 6318 321
Email: info@sadam.tourism.ee
HAAPSALU

Raudtee 2
90502 Haapsalu
Tel: + 372 4733 248
Email: info@haapsalu.tourism.ee

HIIUMAA

Hiiu 1
92413 Kärdla
Tel: + 372 4622 232
Fax: + 372 4622 234
Email: info@hiiumaa.tourism.ee

JOHVI

Rakvere 13a
41502 Jõhvi
Tel/Fax: + 372 3370 568
Email: info@johvi.tourism.ee

KURESSAARE

Tallinna 2
93813 Kuressaare
Tel/Fax: + 372 4533 120
Email: info@oesel.tourism.ee

NARVA

Puskini 13
20309 Narva
Tel: + 372 3560 184
Fax: + 372 3560 186
Email: info@narva.tourism.ee

OTEPÄÄ

Lipuväljak 13
67405 Otepää
Tel: + 372 7655 364
Fax: + 372 7661 246
Email: otturinf@estpak.ee

PAIDE

Pärnu 6
72712 Paide
Tel/Fax: + 372 3850 400
Email: info@paide.tourism.ee

PALAMUSE

Palamuse
49202 Jõgevamaa
Tel/Fax: + 372 7733 231
Email: ipunkt@jogevamv.ee

PÕLVA

Kesk 16
63308 Põlva
Tel/Fax: + 372 7994 089
Email: info@polva.tourism.ee

PÄRNU

Rüütli 16
80011 Pärnu
Tel: + 372 4473 000
Fax: + 372 4473 001
Email: info@parnu.tourism.ee

RAKVERE

Pikk 16
44307 Rakvere
Tel/ Fax: + 372 3242 734
Email: info@rakvere.tourism.ee

RAPLA

Tallinna mnt. 14
79513 Rapla
Tel: + 372 4857 349
Fax: + 372 4855 672
Email: Helika.Riipulk@mail.ee

TARTU

Raekoja plats 14
51004 Tartu
Tel/Fax: + 372 7432 141
Email: info@tartu.tourism.ee

VALGA

Kesk 11
68203 Valga
Tel/Fax: + 372 7661 699
Email: info@valga.tourism.ee

VILJANDI

Tallinna 2b
71011 Viljandi
Tel/Fax: + 372 4333 755
Email: info@viljandi.tourism.ee

VÕRU

Tartu mnt. 31
65608 Võru
Tel/Fax: + 372 7821 881
Email: info@werro.tourism.ee

REBALA

Jõelähtme vald
74202 Harjumaa
Tel: + 372 6033 097 (open May-Oct)

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© World INvestment NEws, 2000.
This is the electronic edition of the special country report on Estonia published in Forbes Global Magazine.

September 18th 2000 Issue.

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