 INTRODUCTION |
 Mission |
MOBTEL Company was the first in Serbia and Yugoslavia to introduce mobile telephony as a new, modern form of communications. Our primary mission is to provide our customers with the option of using their mobile telephone for making the prompt, quality, safe and inexpensive contacts with their families, friends and business partners from any point in the world. By accomplishing this mission we will secure a steady and long-term position of a market leader and provide for the Company's growth and development, while satisfying needs of our customers, our employees, the capital owners and the State itself.
| Vision |
Vision and the main goal of MOBTEL Company is to meet all the society and individual needs for mobile communications, and to see that every citizen of Serbia owns a mobile telephone and uses the 063 GSM network.
| History |
The Company 063 MOBTEL Serbia, the first and the largest mobile telephony operator in Yugoslavia, was founded on April 15, 1994.
The Company 063 MOBTEL Srbija, with a full title being: The "Srbija" BK-PTT Mobile Telecommunications, was founded as a joint company of the BK Trade from Moscow and the Public Company of PTT "Srbija" from Belgrade.
It operates as a Limited Liability Company, where a founder and a majority shareholder, the BK Trade- member of the BK Group Corporation, owns 51% shares, while the minority shares of 49 % are being controlled by the Public Company PTT "Srbija".
| FINANCIAL INFORMATION |
| Net assets |
There is no real security without financial and material safety. In spite of the difficulties in our surroundings, we are proud of the fact that MOBTEL has managed to accomplish a permanent growth in its revenues and profits over all of these years.
In the year 2000, net assets of MOBTEL Company were increased to almost nine billion dinars.
The Mobtel Company net assets have been, in the third quarter of the year 2001., increased to almost twelve and and half billion dinars.
Net Assets - annually
 (in 000 dinars)
*re-valuation effects not included
| Revenues |
Comparing annual growth of total revenues, from the beginning of the Company operations till today, revealed that it has been permanent so in the year 2000, the total revenues were over five billion dinars.
In the third quarter of the year 2001., it was at the level of almost ten billion dinars.
Total Revenues - annually
(in 000 dinars)
* re-valuation effects not included
| Profits |
The profits are shown without re-valuation effects, which in the year 2000 gave an unrealistic picture due to the change of the official exchange rate in the month of December.
In the third quarter of the year 2001., the profits were at the level of almost 1.4 billion dinars.
Profits - annually
(in 000 dinars)
re-valuation effects not included
| | Coverage |
As a digital GSM mobile telecommunication network operator, MOBTEL has its signal covering all major cities and highway routes in Serbia, i.e. the territory where 90% of the Republic's population lives.
| Market Participation |
MOBTEL Company and its 063 network has always dominated the Serbia's territory. Even with the competition that appeared in 1998, the MOBTEL's market participation has never been seriously endangered and it is presently at the level of about 75% of the total number of all mobile telephony users.
| Market share |
Market participation of MOBTEL Company and its 063 network at the territory of Serbia has always been a domineering one. In spite of the competition that appeared in 1998, the MOBTEL's market participation has never been seriously endangered and it is presently at the level of about 65% of the total number of all mobile telephony users.
One additional fact supporting the MOBTEL's market domination is a continuing growth in the number of sales outlets where all the customers, or just the people interested, may buy or get some of the services offered by the largest national mobile telephony operator. Over the last three years, number of the sales outlets got a hundred times bigger! A fairly modest number of 3 sales outlets in the year 1997 got, by the end of the year 2000, up to the number of three hundred.
| QUALITY POLICY |
The quality of MOBTEL services is comparable to a service quality of the top world operators. For our Company to stay among the world's elite it is necessary for every employee to participate in the joint endeavor and efforts made for continual improvement of the service rendering process. It is the only way towards accomplishing our mission, towards providing for a constant growth and development of our Company, as well as towards strengthening the MOBTEL's leading position in the telecommunications market of Serbia. This approach will result in satisfying interests of the capital owners, employees and the State, itself.
Key factor of the Company success is in its constant communication with customers, which enables it to identify their current and future needs. The possible churn has to be identified and prevented, and every complaint or misunderstanding will have to be settled urgently and efficiently.
By keeping up with the highest standards of ethics, which includes respecting the established telecommunication business practices, total commitment to the customer needs, a strict work discipline, appropriate care of the equipment and technical means, and maintenance of the proper human relations, the employees are contributing to the efforts of improving the business system quality level.
Knowledge and skills of our workforce is the cornerstone of our success. This is why all the employees, and especially those involved in the immediate customer operations, must work on their own development, education and specializing of the techniques used in their line of work. The manages at all levels of authority are responsible for stimulating such processes and obliged to support every initiative that leads to both individual and group specializing in the given professions.
Reliability of technical equipment is one of the key factors in a successful provision of services, and the personnel responsible for preventive maintenance of all devices and installations is in charge of it.
Our efforts have been coordinated and sublimed in a documented Quality Management System. A management quality representative is responsible for functioning of a quality system and for reporting on the system non-conformance. Division Directors are responsible for providing support to the understanding, application and maintaining of the Quality Policy at all levels of organization across the Company.
| The Quality Objectives |
- Total commitment to the needs of our customers,
- Following the highest ethics standards,
- Continual improvement of all work processes,
- Permanent improvement of all the employees knowledge and skills,
- Securing quality of the service to match the quality of services offered by the world's most successful companies in the field,
- Preserving the Company's leading position in the national market of mobile telecommunications. |
