 Jwt Colombo: Credentials |
 OUR HOME PAGE |
At JWt Colombo, the fact that we have won more awards than any other agency, or the fact that we are the largest and the most effective media buyer in the industry, or even the fact that we use a revolutionary integrated communication approach is not our finest achievement. For that matter, the fact that we employ the best technology or the brightest professional team isn't considered paramount. What does motivate us is the fact that, since 1981 we've built more brands and helped more clients than any other in the industry.
In fact JWT, Colombo is a great example of our corporate belief that to be the best agency globally you've got to be the best agency locally.
| OUR WORLD-WIDE-WEB |
JWT was founded in New York in 1864, and opened its first international office in London in 1891. Since then it has grown into 246 full service offices in 81 countries. JWT services over 85 multi-national companies and each office shares their insights with every other branch.
But since its inception it's one passion that kept JWT moving forward:
Breakthroughs:
· First full-service advertising agency
· First international agency
· First global agency
· First female creative director
· First to publish principles for effective advertising
· First ad using romance as a benefit
· First testimonial campaign
· First global advertising campaign
· First brand building car advertisements
· First to produce a commercial network TV show
· First to publish guides for international advertisers
· First strategic planning department
· First to produce a transoceanic commercial broadcast
· First worldwide training standards and methods for account management, research and media
· First to publish environmental marketing research
Our commitment to constantly rewrite the rules enables us to develop fresh, innovative, and unorthodox integrated communication programs that build client business across the globe.
| SERVICE PROVIDER |
JWT is a fully owned company of the WPP group. It is the largest advertising and marketing services company in the world. WPP, while operating within a comprehensive range of marketing disciplines including advertising, market research, public relations, sales promotions, direct marketing, corporate identity and design, also provides specialist communication services such as pharmaceuticals, recruitment and business-to-business communications.
| WPP |
JWT, as a member of the WPP group has direct access to some of the most renowned resources in the marketing arena.
Hill & Knowlton
Burson-Marsteller
Millward Brown
IMRB International
Ogilvy & Mather
Y & R Advertising
Dentu, Young & Rubicam
| OUR LOCAL CLIENTS |
| Unilever Ceylon Limited | Bank of Ceylon | | CTC | Suntel | | UNICEF | PepsiCola International | | Kandos | Millers | | Celltel | Ceat | | Keells Super | Shell | | Taj Group of Hotels | Kiwi | | Sinwa | Ceylinco Homes | | Browns Electronics | Fuji | | Arena | Knorr | | Ceylinco Leasing | Ceylinco Savings Bank | | GoodKnight | Munchee | | Swarnawahini | DHL | | ICBT | Link | | Kellogg | Qantas |
| OUR GLOBAL CLIENTS |
| Unilever | Nestle | | Ford | Nike | | Merrill Lynch | J & B | | Rolex | Warner Lambert | | Merck | Pepsi | | Shell | Kelloggs | | Siemens | Kimberly-Clark | | Kraft | DeBeers |
| | OUR MISSION |
To create the most effective and distinctive communication in the marketplace.
Our strength as a communications agency, lies in our deep understanding of consumers, in keeping our finger continuously on their pulse and listening to their heartbeat.
J Walter Thompson has, over the years, sold more products and services to more people, for more clients, in more countries than any other agency around.
That's just what JWT Colombo can do for you.
| OUR CREATIVES |
Our creative product springs from listening to the consumer, by discovering what makes their pulse race and how your brand can begin a conversation with them that will last a lifetime. But to get a dialogue started you need a strong point. A big powerful idea. And over the years, its effectiveness and distinctive presence has seen us building and strengthening powerful brands and consistently winning awards both locally and internationally.
In point of fact, in Colombo we've won 214 awards in the past decade alone. A tally unsurpassed by any other agency. And we've got the most awards at SLIM, and Campaign of the Year, more times than any other single agency.
| OUR STRATEGIC EDGE |
Before we talk, we listen. To what our consumers are saying, feeling and believing. We listen to our clients, hear their issues, and understand their needs. Then we think.
J. Walter Thompson was the first agency in the world to introduce account planning. We've understood its importance for over thirty years. It's our planners who infuse the right balance of research and insight to ensure our communication remains credible and relevant and vivid, always.
| OUR MEDIA |
We are beyond just print or TV. Reaching from a mouse pad to a rural clinic, our Media is powerful at every point of contact.
We are the largest buyer of media in the market, which gives our clients the best rates and the best deals. We house the most sophisticated, computerised media planning and buying software in the business today. That's because we are continuously upgrading our systems to ensure our media planners make precise and accurate decisions every time, and to make sure the conversation is happening at the right time and in the right place. The implementing of the first Central Media Buying Programme for a leading multi-national client in the country, is a clear indication of our passion to innovate and stay ahead.
| OUR GRAPHICS |
Logos, corporate identities, annual reports, brochures, point-of-sale material and every conceivable print material. Our studio is fully equipped with the latest hardware and software available today. But what sets us apart is the unique approach and personal flair of each one of our designers, who help us maintain our reputation for exceptional final products.
| OUR DIRECT MARKETING |
When needed, we employ our global resources, like Thompson Connect Worldwide, the global direct marketing arm of JWT.
| OUR PUBLIC RELATIONS |
IPAN is another worldwide link we utilise to give our clients a full communication service. Its branch office will open up in Sri Lanka, in the near future.
| OUR TECHNOLOGY |
To make sure we're in touch with the latest developments, we have E-mail link ups with JWT worldwide, accessing not only their resources but every campaign in every category in every office through our information lab. With many clients too, we're linked, to facilitate smoother communications.
| OUR APPROACH |
In 1864 J Walter Thompson began the world's first advertising agency. 134 years later JWT redefined the functions of a full service agency when it became the world's first total communications agency.
To do this, we have a unique and ingenious tool which puts together insight, experience and creative magic, that produces powerful branding ideas to form the backbone of a total brand communications programme.
We call it Thompson Total Branding.
It's startlingly simple yet the results are startlingly effective:
| OUR TRAINING |
But we are not content with that. We have an unrelenting commitment to constantly train and better our skills in every sphere of the business.
Last year alone we had creative, media and client service workshops as well as a 4 day TTB off-site while 5 people went for overseas training.
Known universally as the university of advertising, no wonder the best and the brightest have passed through the hallowed halls of JWT. |
