UGANDA
Looking ahead










Company profile



Manager



Mr GORDON SENTIBA, General Manager
Read our exclusive interview

Contact

Plot 28 Jinja Road
P.O. box 7658, KAMPALA
Telephone:
341618 , 250378 , 250365 , 231092
Fax: 341593
Telex: 61371 Sembule
E-Mail: pwico@imul.com

Activities

Insurance

Strategy

Pan World Insurance Company heads into the twentieth century, with an eye to a horizon that shows a great deal of promise, increased business opportunities and a major resurgence in the development of the insurance industry.

The company has maintained its market share of 32% which further establishes Pan World as the leading insurance company in the country. This is testimony of the fulfillment of its objectives, which range from providing quality products to diversifying into a myriad of sensible and profitable ventures.

The introduction of new products to the Ugandan market, which has been the company’s mainstay, has continued with exploration into adapting the Livestock and Agricultural Insurance schemes. It is envisaged that these policies will effectively marketed in the next few years. Promotion of the existing policies has continued and the growth in various portfolios, particularly Motor, Accident, Fire and Marine testifies to a rising awareness of the population of Uganda to the need for insurance. The new products introduced to the Ugandan Market by Pan World have continued to grow at a steady rate. The Medical Insurance Scheme has been adopted by a number of corporate bodies and individuals, and plans are underway to systematically increase the levels of cover and to incorporate provisions that will enable card holders to have access to treatment at more advanced medical facilities outside Uganda. Travel Insurance continues to show a steady growth in sales, and the increase in the number of major airlines operating out of Entebbe International Airport, is certain to see phenomenal growth in this sector. This policy has been modified to provide cover for persons and property, most especially to tourists and visitors coming to Uganda for short periods of time. With the stabilization of the Ugandan currency against most foreign currencies, and with the steady growth of the Ugandan economy, the Deposit Administration Pension Scheme provides a comfortable nest for retirement and is designed to ensure than employees’ savings are invested in prime stocks and yield returns that are inflation resistant. For the third consecutive year, the Deposit Administration Pension Scheme, in 1995, declared a return on investment of 13%, which is remarkable. The advisory contribution make by the company’s Consultating Actuary, Hymans & Robertson, is no doubt part of the success story of the Scheme.

The quest to provide insurance coverage to as many people, and for as many activities as possible, is being augmented by taking services closer to the people. Uganda is experiencing a boom in economic activities in all spheres of life, and insurance protection must necessarily be provided to bolster these activities. Construction, industry, business activity involving trade, import and export, Agriculture, Horticulture and a host of other activities that are the product of a resourceful nation, have shown positive signs of improving the economy tremendously. Pan World has opened branches and agency office around the country, to ensure that its unique service is available at a stone’s throw. In addition to its branch offices in Masaka, Mbarara, Jinja and Mbale. Agency offices have been established in the Eastern, Western and Northern parts of the country, and the enthusiasm with which these agency offices have been met, augers well for the development of insurance in the country. In a bid to foster regional co-operation and to take advantage of the liberalization of the economies of our neighbours, Pan World in partnership with the Tanzania Development Finance Limited (TDFL) concluded a joint venture to transform TDFL’s subsidiary, Enterprises Limited into fully fledged insurance brokerage firm. Enterprises Limited exists now in Tanzania as the only institutionalized agency firm that provides also legal and computer services. Plans to open Pan World Insurance Co. (Tanzania) Ltd. are in full gear and only await the relevant enabling legislation before the company becomes fully operational.

Reinsurance continues to play an important role in the operations of the company. Pan World has maintained its regional, continental and overseas contracts. In a few changes in this area, Willis Faber & Dumas Ltd. Pan World’s hitherto major reinsurance broker transferred their African treaty business to Christchurch King Reinsurance Co. Ltd. of London. The company’s major reinsurer, Munich Reinsurance Company, has also Company of Africa. These changes have been effected to provide better services to the clientele base in Africa.

The company’s traditional links with the Africa Reinsurance Company (Africa Re), Zimbabwe Reinsurance Corporation (ZIMRE), Global Reinsurance Company, Continental Reinsurance Corporation and the PTA Reinsurance Company (ZEP-RE) to mention but a few, have been retained. Pan World’s General Manager, Mr. Gordon Sentiba was elected a Co-director in the PTA Reinsurance Company and continues to represent Eastern Africa on the African Insurance Organization’s Executive Committee.
In recognition of the company’s outstanding product quality, its management excellence, for the quality of its workmanship, value to its clients, service and global perspective, Pan World was awarded the 1995 Euromarket Award by the European Market Research Center in November, 1995. The Award is a testament of the tireless efforts that the Board of Directors, Management and Staff of Pan World have injected into the company to make it one of the most vibrant business concerns not only in Uganda, but in the region. It is worthwhile to note that while Pan World is always challenged, its never equalled.

INTERVIEWWITH THE GENERAL MANAGER OF PAN WORLD INSURANCE COMPANY LIMITED.

March, 1998.

Q: Focusing on the Insurance Sector what is your personal evaluation of the current economic revival Uganda is enjoying for the last 5 years.

GM: Government has been pragmatic in dealing with issues that lead to economic development, first it has been able to control government expenditure and secondly it has controlled inflation to less than 10%. The monetary policies that they have put in place such as liberalization of foreign exchange and creation of Forex Bureaus. Promoting investment in Uganda and creation of an atmosphere for fair play for people both local and foreign business people are fundamental for the revival. However, primarily we have had correct leadership which has allowed freedom of speech, making people feel secure and maintenance of good politics and seriously handling issues of privatization. Government has also realized the private sector's importance in the economic development of the country.

Q: What has been the main changes in the Insurance Sector since the liberalization process started.

GM: As far as the Insurance Industry is concerned we have had major developments. When we look at the industry from 1986 to date we see that there has been not only growth in the business volume but also growth in the number of players. Before 1986 all insurances relating to government business were placed with the state company. This monopoly was removed in 1988 and that coincided with the time of our entry in the business. In terms of growth in business volumes, the industry has recorded an increase from 3 million dollars premium income in 1987 to a level of 28 million dollars to date

Q: What has been the of Pan World Insurance in the Market.

GM: Pan World Insurance Company came into business in 1988 and since then we have been able to develop into a market leader considering levels of premiums, innovation, product development, facilitating the development of the industry, regional insurance market integration and contribution to social development of the country. As far as the region is concerned we are founder members of the Preferential Trade Area Reinsurance company, we have supported its growth in the region. We are also participating fully in the activities of the African Insurance Organisation, a body for which I am the Vice President. Pan World Insurance Company has been a private limited liability company up to the end of last year. It has now been transformed into a public limited liability company and is due to be listed on the Stock Exchange. We have already appointed a South African leading Merchant Bankers/Stock Brokers to handle the process of preparing the company to go to the Stock Exchange. We are doing this because we want to raise more capital to facilitate further growth of the company. By going to the Stock Exchange we are providing an avenue for investors to invest and to benefit in terms of investment growth through capital appreciation and profit earnings.

This is a new concept as far as Uganda is concerned. As a company that has been doing well we believe that we should also be there to strategically benefit from new facilities available.

Q: As an American Magazine we are interested in the relationship between American Institutions and Uganda, What has been the case with PWICO American Institutions.

GM: We have been working with American Institutions by getting business from American companies that have been operating business here. We have supported the School to School Initiative Programme where schools have been connected and work with schools in Wayome in the USA to exchange information on topical issues through the Internet. We are not only working for profits but also supporting development programmes of the country in terms of linking up our country to developed countries. We have made more contributions in enhancing the relationship of USA and Uganda.

Q: Now that Clinton is coming on the 23rd of March 98, what new business aspects are you expecting from this visit.

GM: There are three aspects that we are looking at here. One is to unlock the locks that have been there in terms of attitudes of American Business Community about Uganda and Africa at large. The American Government should start looking at Sub Sahara Africa and Uganda in particular as a place which offers opportunities on investment. The american Government should stand behind Sub Sahara Africa to guarantee and give assurance to American Business Community on capital investment. This will be enough to encourage American businessmen to confidently come to Sub Sahara and Uganda in particular to do business. The problem for our country is also of debt servicing mainly to the multi national institutions like the World Bank and IMF, if we look at our incomes visa vie the amount we are paying to service the debts, its quite clear that there is a burden to the pace of the development of the country. As USA is one of the major players in these multinational institutions, it gives us confidence that President Clinton's visit will give more first hand information on what is happening in our region to USA Government and hope that the multi nationals will respond as they did in South Asia when they froze loans which allowed those countries to perform and develop. We are expecting the same to happen for Sub Sahara Africa in general and Uganda in particular because we have more potential compared to South Asia.

Q: As a General Manager what has been the most satisfying achievement you and your team have accomplished for PWICO.

GM: When we look back, my team notes with satisfaction the contribution made in reactivating the Insurance Industry in the country and the economic contribution to the country. We feel proud that we have been able to make these achievements, we are now looking at expanding our operations in the region for example we have started operating in Tanzania. We are sure that we shall also be very successful in the tasks ahead of us.

Q: What message would you send to our 3 million readers.

GM:Time has come to look at Africa for investment. The problems that made Africa not to look attractive, were problems of not of the creation of African people but of colonialism. The new generation of leadership in Africa provides new hope for the continent. Americans should recognize this change and take advantage of it.
My advise is that America should move quickly to invest. The investment should, however, not be in terms of exploitation and destruction of environment.
The investment activities should be beneficial to both Africa and U.S.A.

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This is the electronic edition of the special country report on Uganda published in FORBES Magazine's
June 1st  issue.
© World INvstment NEws, 1998.
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