THE REPUBLIC OF GUINEA
L'Exception Africaine



INTERVIEW WITH
MR. JIHAD BASSIL


GENERAL MANAGER OF THE RIVIERA ROYAL HOTEL CONAKRY
 
Q1 Could you please introduce us briefly the hotel Riviera Royal and its history in Conakry?

A1: It is a brand new hotel, the newest hotel in Conakry, it is a 6 months old Hotel located in the middle of Conakry down town and 15 minutes away from Conakry Airport. We have 74 rooms including 6 suites and we have gardens all around the rooms, as it is a ground floor hotel. We have the biggest gym in Conakry with sauna, Jacuzzi and steaming room. We have a semi Olympic swimming pool, two tennis courts, one squash court, and the best night club in Conakry, the Atlantis night club. There are two restaurants in the hotel, the main one is a French/Moroccan restaurant. The second restaurant is a pizzeria at the pool site. The rooms are equipped with everything needed such as hairdryer, split air conditioning, satellite TV, mini bar, international telephone as well as Internet service through a satellite connection in all the rooms. There is also available a business center where you can use computers, photocopy, printing, scanning and things like that.

For the moment we have 2 conference rooms with capacity for 100 and 60 persons. Within 15 days we will open 3 more conference rooms with capacity for 450, 250 and 200 people. We also have some shops in the hotel as well as a car rental office and soon we will have a travel agencies office inside the hotel. Our staff speaks all the local languages as well as French and English.

Q2 Could you tell us in figures your expectations for the near future?

A2: For the moment I have a good occupancy. I am expecting good business not only for the hotel but also for the country. I have started to contact some travel agencies overseas. Within two months I am expecting to have tourists' groups coming to the Riviera Royal Hotel, most of them are from Europe. Further more I think that a lot of investors are interested in the country as it is a virgin market in everything. So when those investors arrive into the country the first ones who will get the profit out of it are the hotels, the rent-a-car business and the travel agencies and the taxis.

Q3 Could you be more specific about the occupancy you expect?

A3: I expect a good average occupancy in the nearest future.

Q4 What about the services you offer to your clients and what kind of clients do you actually receive?

A4: first, we do not have clients, we do have guests. Second, the services we are providing to the guests are numerous such as free transportation from and to Conakry Airport, free access to the fitness center ( La Silhouette Club ), free entrance to the night club ( Atlantis Night Club), free access to the tennis and squash courts, free access to the pool, and our main aim is to transfer the guests' money into services in a way that our guests are satisfied, and in a profitable way to the hotel to.
All the people who, at one time or another, may have the occasion to stay in a hotel make up the hospitality market. This ponderous group may be divided into two categories: commercial and leisure. The commercial market which I already have comprises people who travel as part of their jobs, such as investors, sales representatives, business managers, and attendees of meetings and seminars. The leisure market which I am focusing on now consists of people traveling for recreation, sports, or entertainment .

Q5 What is the position of the Hotel Riviera Royal within the tourist sector in Guinea?

A5: I am not allowed to classify the hotels, but All I can tell you is that we have everything that the guests may need, our rates are well studied and affordable and the Riviera Royal Hotel is the newest hotel in Conakry.

Q6 What can you tell us about the competition you are facing in Conakry and the rest of the Guinean Republic?

A6: Right now the offer is higher than the demand. But I can say that this is no trouble for me as we have the newest hotel and some of the other hotels in the country need renovations. So being the newest and having a well trained employees that are working in team work spirit, are an advantages for me.

Q7 Would you like to develop other sectors of the Guinean economy?

A7: The Riviera is a group of companies. We have a manufacturing plant, eight galleries and another hotel called the Riviera Hotel. So for the moment we are not planning to add extra investments.

Q8 What is your development strategy?

A8: It depends on the market response, I have a positive view. As I told before a lot of investors are interested in the country and it is a virgin place. Most of West African countries has been built except Guinea which is starting now. So I am expecting good businesses in the country specially that it's a free country and that the government is working hard under and providing a lot of facilities to bring new investors in here.

Q9 What can you tell us about your professional career?

A9: well, I have a degree in business economics specialized in hospitality management, 10 years of experience in the hospitality industry. I have started in a small position 10 years back and I have been promoted until I got the position of General Manager. I have been working in different countries such as Lebanon, Saudi Arabia, Jordan, England and now in Africa.

Q10 And what do you expect to accomplish as General Manager of the Royal Riviera in Conakry?

A10: What I expect to accomplish is to maintain the high standard of service that we are providing for the guests and to improve it.

Q11 Maybe you would like to give us a final message for our readers?

A11: I advise all the readers that are interested in tourist, specially the European ones, to come and visit the country, it is an interesting place, it is a beautiful and a safe country, there are a lot of attractive places such as the islands. For the business men, I would like to tell them that Guinea is the land of opportunities as it is a virgin market.

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