 ABOUT
US |
APM Advertising Group is the advertising agency
of complete cycle, organized as the division of
APM company (Asian Pro Music) one of the first-rate
operator in Kazakhstan in sphere of show-business,
promotion-technologies, provider of light, audio,
studio and music facilities. From the very outset
of its activities, APM AG specialized in production
and distribution of advertising.
· VISUAL ADVERTISING
· POLYGRAPHY
· DISTRIBUTION OF ADVERTISING IN MASS MEDIA
· HOLDING OF ADVERTISING ACTIONS AND ARRANGEMENTS
· DESIGN-STUDIO
· SOUVENIR PRODUCTION
| VISUAL
ADVERTISING |
Visual advertising is one of the strongest directions
in "APM Advertising Group" work. APM
AG works in the following directions:
- Production of visual advertising materials;
- large-format printing;
- billboards;
- light-boxes;
- large-format posters;
- posters for vehicles decoration;
- printing in special banner material;
- stretchers;
- volume visual advertising materials;
- convex-concave light-boxes of specified configuration;
- standard light-boxes;
- automobile light-boxes;
- illuminated letters;
- sign-boards;
- pointers;
- fire walls.
Disposition of visual advertising materials in
specialized platforms as in Almaty and in regions
of the Republic of Kazakhstan;
- billboards;
- light boxes;
- stretchers;
- fire walls.
Promotion- materials:
- volume inflatable constructions;
- umbrellas and penthouses;
- banners;
- stamps in lighters, pens etc.
At present, the company opened its representative
offices in all oblast centres of the Republic
of Kazakhstan
The company have signed the contracts for distribution
of visual advertising materials and billboard
constructions in the territory of the Republic
of Kazakhstan.
The company has the operator rights to use the
advertising possibilities of airport in Astana,
Almaty, Atyrau.
Distribution of visual advertising materials
in all vehicles.
| POLYGRAPHY |
The company created the close partnership with
the large printing associations of Kazakhstan,
which provides the attractive conditions of price
as for company and for our potential clients.
The process of rendering of printing services
is carried out by means of order readdressing
to the firm-partner.
Such method is effective for customer, because
in such case it receives not only sufficiently
low prices for production, but exercises the contract
only with "APM AG" passing the printing
company and being out of solution of technical
issues connected with production.
The company provides with:
- process of printing materials development;
- design;
- text;
- colour selection;
- definition of consumed material type;
- control of production process.
Today, the company manufactures printing materials
of different formats and types, list of which it
is not necessary to give as an example. |
| DISTRIBUTION
OF ADVERTISING IN MASS-MEDIA |
The company established the close partnerships
with radio and TV channels of city and republican
broadcasting ("Europe+", "Russian
radio", "NS radio", "ORT Kazakhstan",
"Khabar", "KTK", "Rakhat
TV", "Alma-TV" etc) it allows "APM
Advertising Group" to distribute the clients'
broadcasting advertising in very advantageous
for them conditions.
- Television
- Radio
- Periodical Press
- Media Planning
- Advertising Monitoring:
- TV - monitoring;
- press - monitoring;
- outdoor - monitoring.
| HOLDING
OF ADVERTISING ACTIONS AND ARRANGEMENTS |
The strategy of the company is aimed at complete
rendering of advertising services among
which the advertising actions and arrangements
are very important.
The company provides the whole working process
with advertising actions and arrangements:
- development of actions and arrangements;
- main constants;
- script;
- estimate;
- personnel provision;
- personnel selection;
- personnel training;
- development and production of presentation materials
for these actions;
- printing materials, booklets, prospects, coupons
etc.;
- printing materials, posters, stretchers etc.;
- distributing promotion-materials, badges, pens,
lighters etc.;
- technical support of actions and arrangements;
- installation of light and sound equipment;
- transport;
- advertising support of actions and arrangements;
- production of audio, TV and printing advertisements;
- distribution of audio, TV and printing advertisements;
- direct holding of actions and arrangements;
- video filming of actions and arrangements and
production of advertising films and reels on the
basis of this video filming;
- analysis of action or arrangement after finishing.
The specialists of the company will develop and
provide the holding of the following types of
actions and arrangements on the basis of custom's
purposes:
- presentations;
- contents and lottery;
- samplings;
- advertising show-actions with attraction of
musical performers;
- advertising actions not provided the participation
of the potential clients (actions with discounts,
price reduction, appearance of new goods etc);
- promotion-actions aimed at the promotion of
definite type of services and goods.
| DESIGN-STUDIO |
The company organized the special division concerning
the development and design of advertising materials
with a complete staff.
Design-studio provides with the whole development
process:
- consultation with customer;
- working up of draft design;
- design;
- design updating with customer;
- production control of advertising materials
with such design.
The large volume of work was carried out for
company clients in this stage and in the following
positions:
- development of company style;
- logotype;
- colour palette;
- symbolism;
- design;
- platforms for visual advertising;
- printing advertising materials;
- newspaper models;
- promotion-design;
- sign-boards;
- display units;
- decoration of offices and trade rooms.
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