MEXICO,
a global player
comes of age
LATEST REPORT
December 21st, 2000




 Mexico
A dynamic member of globalization

Introduction - Alliances & Investments - Expanding frontiers - Free market -
Telecom and transport - Banking - Energy sector - Tourism - States of Opportunities -
Agro Industry
- Multinationals - Industrial States


Expanding Frontiers with the New EU Agreement

The European Union trade bloc negotiated the accord with Mexico to give it equal footing with NAFTA's members, and hopefully allow it to catch up on commercial globalization that North American countries, especially the U.S., have an edge on. Signed in March, the agreement takes effect July 1, for goods only, while services and investment will follow. By 2007, the agreement will allow for 100% duty-free Mexico-EU trade of industrial products, 62% of agricultural product commerce, and 99.5% of trade from the fisheries sector, to be phased in gradually. The EU will lower tariffs on 82% of Mexican industrial goods immediately, and Mexico in turn will cut tariffs on 48% of European industrial goods. In 2003, Mexican exports will enter Europe duty-free, while 53% from the EU will enter with reduced tariffs, and tariffs on other products will be reduced to a maximum of 5%.



Consensus on such touchy agricultural subjects as cereal, dairy products and meat, could not be reached, leaving those products to be left out of the accord, but headway on other sticking points such as auto parts manufacturing, orange juice, avocados and cut flowers was made. The EU will enjoy tariffs on their cars dropping from 20% to 3.3% and then disappearing by 2003, making possible coveted access to the U.S. market. The agreement also sets out disciplines for trade in services and gives both parties access to government procurement markets. As President Zedillo so aptly put it, Mexico "will be the only nation with free trade agreements negotiated with the two most important markets in the world: North America and the European Union." "Mexico has a wealth of natural resources, and has finally learned to meet its challenges and is open to the business world," said Alejandro Martinez Gallardo , President of CONCAMIN, the Federation of Industrial Chambers .

The Anchor of the Future



The export industry's most dynamic sector is by far the manufacturing sector. Not long ago the nation was heavily dependent on its oil exports, and only in the last six years has it made the important transition to diversifying its markets. Last year, Mexico exported for a total of $137 billion, of which 90% came from manufactured goods such as automotive vehicles - with about 1 million vehicles exported, electronics, auto-parts, electrical appliances and textiles. The EU Free Trade Agreement is sure to engender a new fountain of investment into the sector as well.

"The treaty will attract a lot of European investors to Mexico, who aim to penetrate the North American market from here," CANACINTRA's Yañez predicted. Foreign maquiladoras, or in-bond export manufacturers that mushroomed in Mexico following the signing of NAFTA to springboard to other markets, will likely surge as Europeans find value added reasons to set up shop in the nation. Manufacturing industries are very interested in the European Union market, because "it is as important as NAFTA" markets, CONCAMIN's Martinez said.

Alejandro Martinez Gallardo, President of CONCAMIN

But investors aren't the only ones to benefit from a new market. Greater inflows should trickle down from the development of the nation's infrastructure to reach the inhabitants, as more jobs are created. Mexico requires at least 1 million new jobs per year and the industrial sector generates 4 ½ million, according to CONCAMIN . Foreign direct investment in 2000 is expected to provide over 46,000 new jobs, according to Trade Minister Blanco. More investment will also result in a better standard of living for the Mexicans, the CCE's Marin said. Marin also sees the EU-Mexico accord affecting the competitiveness of Mexico. "The U.S. is a very competitive market, but with different characteristics than the European market, the latter requiring greater technology, and even higher quality, at least in some sectors. That is going to motivate, or force us, so to speak, to have better technology and quality," he emphasized.



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© World INvestment NEws, 2000.
This is the electronic edition of the special country report on Mexico published in Forbes Global.
July 3rd 2000 Issue.
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