Mexican people are taking advantage of the benefits of LG, a well established brand, supported by a world class company with leadership in innovative technologies for home appliances.
LG Electronics produces a large variety of high-technology products that are considered in quality as one of the world's best. These products can be identified as the world's best, because of their design and innovation which satisfy the needs of the everyday customer. The products makes full use of digital technology in electronic devices, computing and home appliances. Every product is made to satisfy the specific needs of the region where it is sold.
Since its establishment in this country in 1993, LG Electronics México has had a huge growth rate from 32 million USD in 1993 to 204 million USD in 1999. The company is made up of four divisions, three branches in Guadalajara, Monterrey and Mérida, and 270 employees in the main offices. The customer - oriented business of LG is constantly developing high-technology products for the Mexican and worldwide market that are produced in the cities of Mexicali (monitors and cellular phones), Reynosa(TVs) and Monterrey (refrigerators, air- conditioners).
LG identifies and analyzes customerīs needs to align its business strategies with them. It is constantly carrying out diverse marketing campaigns to manage its brand image. LG Electronics participates in several important events each year, sponsoring and exhibiting its products, such as CeBit, Comdex, and Confortec. Through such participation, LGE concludes actual sales contracts, allows the opportunity for dealers to feel pride in the brands they sell and improves the image of its products.
 The products which are handled in Mexico are as follow |
LG televisions Zenith televisions Audio
Air Conditioners Washing Machines Vacuum cleaners
Refrigerators Microwave ovens Video casette recorders
CD - Writers CD - ROM Monitors
MP3 DVD players
And more products, such as Internet refrigerators, Plasma Display Panel, LCD TV, etc. are about to be launched in the near future in mexican market.
| LG Electronics in México |
1988: Establishment of the first branch in México.
1993: Establishment of LG Electronics, S.A. de C.V.
as a local foreign enterprise. |
1994: Selling and distributing of Goldstar products in México.
1995: Establishment of Guadalajara branch.
1996: Establishment of Monterrey branch.
1997: Unificaction of the local - foreign enterprise and its branches, Launching of Zenith brand, 100 million dollars sales opening.
1998: Launching of LG Brand
1999: Sales reached 200 million dollars
2000: Installation of digital appliances plant.
Currently, in the year of 2000, the company has grown very fast, and its growth will continue. Now its priority is to establish the basis of a continous self - improving service, and to reach a mass base of consumers. There is a great opportunity in this field, because the brand is not well recognized by a majority of customers yet.
There are approximately 280 promoters of our brand in the main department. Retailing and specialized stores provide customers and salespeople with accurate information, so that customers make the best decision, and salespeople can do a better job in offering consumers the best solution to fit their needs.
Consumers of LG products are supported by a service department, with 24-hour express service centers conveniently distributed all along the country. These centers are able to provide professional service with product components, expert repairing personnel, guaranteed repairing (whenever they are needed), warranty support, and all other support that are required from customers, distributors, salespeople, information.
What made this development possible has been the application of our main values in every activity and process of our daily work. In LG Electronics, customer are not just important, but they are the reason behind our existince. That is why we constantly look for self - improvement in order to offer maximum quality in our products to each customer.
"In LG Electronics Mexico, We create value for our customers with a direction based on pursuing human dignity". LG's brand motto is Digitally yours because we think of our customers not as the main part of the company, but as the reason behind its existence. |
