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Azerbaijan
The new generation [ go to first page of report ]

V.I.P. INTERVIEWS
Mr. Oivind Wigand Interview with:

Mr. Oivind Wigand

General Manager of Radisson SAS Plaza Hotel.


Contact:

ISR Plaza, 340 Nizami Street
Baku
Direct Tel: +994 (0)12 97 24 42
Tel: +994 (0)12 98 24 02
Fax: +994 (0)12 97 24 51
E-mail: oivind.wigand@isrplaza.com
Web site: www.radisson.com/bakuar







17/12/03
Obviously, your hotel targets foreign businessmen. But where are they coming from, what are they doing?

I would say that for our hotel here 99% are business individuals. Only 1% comes here on leisure. 50% of our guests are from Europe, approximately 30% from America, 20% are from Caucasus and Middle East.

You have been here for two years or even more. Among your guests and the foreign community present in Baku, have you seen many changes since you arrived?

No, actually the only change that I see here is increasing occupancy. Regarding the mix of nationalities it is very stable, due to the same key players in the market over several years. So you have a lot of people coming in from the oil capital of America, Houston, Scandinavia, United Kingdom, Germany and France. There are many subcontractors, either based in England or Norway due to the experience they have from the North Sea. So from Europe we have big persenatge of visitors.

How many French people do you have here?

France has its own representative in the person of TotalFina company and from the Diplomatic relations. Italy is less represented. Summing everything up, number one is United Kingdom, number two is Scandinavians and number three is French and Germans.

You were talking about your occupancy rate. How has it evolved exactly? Are you at 100% today?

We have increased from 2002 when we had 75%. This year we will end at 85% and we are budgeting 87% for 2004.

How many rooms do you have?

40 rooms. The pressure is during weekdays, where we are very often fully booked and it is a little bit slower during weekends. Due to frequent flights from Europe by British Airways, Lufthansa, Azerbaijan Airlines and Austrian Airlines, people tend to plan their trips to be back "home" for the weekends. Due to lack of leisure traffic in Azerbaijan, weekends are not easy to fill up, which normally is the main business for hotels during this period.

As part of your activity, do you also provide offices to companies?

The building our hotel is situated in also provides office space, but this is under the management of ISR Plaza. The hotel occupies 14th to 16th floor. The business center is situated from 2nd floor to 13th floor. Even though we are two separate companies operating within the building, we work very closely to optimize business for both parts benefit.
How do you attract foreign delegations? Are you working with the Ministry of Trade/Foreign Affairs or the Chamber of Commerce in order to get the attention from international businessmen to come to the Radisson?

We do. But over the years normally I have to say "No" due to the fact that we only have 40 rooms, making it difficult for us to except delegations larger than 15 to 20 persons.

It means that currently you are on the position when you have to refuse clients most of the times?

For sure I admit that we have a bit of lost business. Nevertheless we have good contact with the various Government agencies, American Chamber of Commerce, the German Chamber and others. We do get our fair share of business, but more on an individual basis.

I would like to come back to the tourism sector. Would you have any opinion or even recommendation in order to make this sector grow? May be you think that there are some statements or diversifications that can be necessary…

The main issue for Azerbaijan is to develop their infrastructure in the future, in order to accommodate more tourism, from markets like Asia, Europe and USA. Azerbaijan is a beautiful country to travel in with a very rich culture. You have beautiful places like Sheki, Guba and Xinaliq, as well as others that which are all potential tourist destinations. I believe there is a big market out there.

You have been here for two years. What is your impression from the beginning and now. Do you notice the revolution that has happened with this country? I mean when you first arrived what you have been thinking and what is your point of view now?

There is a steady development of new jobs for the locals, entertainment such as restaurants and bars/pubs. When I arrived for over 2 years ago I did not know what to expect. The Azeris are very friendly and open people and curious towards your interest in their country and culture. I have met a lot of very nice people around my trips in Azerbaijan. Many of them inviting you for a cup of tea in their house and to have a small conversation. This I do not experience in my own country, Norway.

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