Basic HTML Version
www.ebizguides.com
174
Information, Communication, Technology and Media
RMB Corvest and MSG Afrika Investment Holdings.
Continental Outdoor Media is now established in An-
gola, Mozambique, Zambia, Zimbabwe, Swaziland,
Lesotho, Tanzania, Mauritius, Namibia, Uganda,
Botswana, Malawi and Madagascar, with plans for
further expansion.
As the Angolan economy has been developing
quickly over the past few years, outdoor advertis-
ing has been booming as well. Being the pioneer in
this industry in Angola, Continental Outdoor Media
has seized the opportunity to respond to the need
from local and international companies to advertise
throughout the country. It is now very well posi-
tioned and offers high quality products with always
bigger formats: the focus is put on innovation and
the advertising agency also uses iconic structures
and color and humor to attract the attention on its
billboards. The most attractive places to set up ad-
vertising in Luanda are still the Marginal, the Ilha,
markets and shopping centers, but Continental Out-
door Media is now developing in other areas where
business is moving to, like Luanda Sul and Viana.
The main clients of the advertising agency are non
oil related: telecommunications, banking and brew-
eries benefit from many investments and develop
rapidly. Continental Outdoor Media has a well diver-
sified database of local and international clients and
ease their entry on the Angolan market by offering
them great exposure. In fact, outdoor advertising of-
fers many advantages: it targets the mass market,
allows a wide coverage and high frequency and can-
not be “turned-off”.
Continental Outdoor Media wants to position itself
thanks to the quality of the service offered. The com-
petition in this sector is growing in both Luanda and
other provinces but Continental is always in the top
3 and is doing very well: in the end of the second
quarter of 2010, the gross sales increased by 48%
and the production by 65% compared to 2009. The
advertising company has 25 direct employees and
different subcontractors’ specialist to respond to this
intense activity.
Being the market leader is the goal of Continental.
In order to do so, it is stabilizing the geographical
coverage, increasing the services in provinces and
focusing on innovation. For example, in order to
comply with international environment standards,
Continental is working with the local administra-
tions on “Green Policy” by installing electricity tim-
ers and the use of solar energy on its billboards,
practice already in place in other markets where
Continental is present. The speed of execution is
also a great matter; the agency can now wet up a
billboard within 3 days. It benefits from the utilization
of the global system of the whole group as compe-
tencies are shared among the different subsidiar-
ies.
“Angola is a growing market with a lot of opportuni-
ties that, although they represent a high cost at first,
can offer a quick return on investment which cannot
be found in many other markets today. Our agency
is committed to supply high quality services and pro-
vide clients with outdoor advertising to position their
brands. One of the advantage is that outdoor can-
not be switched off and there is no way that you can
miss the billboards.”
Manuel Tati
General Manager
COMPUSERV
Adalberto Fernandes
General Manager
Travessa Rei Katyavala
Bairro Maculusso - Luanda
Tel: +244 222 444 439
Fax: +244 222 442 250
adalberto.fernandes@compuserv.co.ao
www.compuserv.co.ao
Activity: IT services
Compuserv is an Angolan company that was found-
ed in 2010. The company consists of a technical
team that has more than 18 years of experience in
the areas of Information Technology and Specialized
Technical Services.
The mission of Compuserv is to provide quality ser-
vices, efficiency and innovation in information tech-
nology and communication, establishing strategic
partnerships with key leaders in the technology mar-
ket and aiming to meet customer needs.
The vision of the company is to become the leading
provider of information technology and communica-
tions services, and to create and manage innovative
solutions that offer flexibility and value to customers.
The service portfolio of Compuserv is unique and
integrated. By combining global expertise with pro-
found local market knowledge, the company offers
customized and market-oriented solutions. Fur-
thermore, Compuserv has total independence from
hardware, software and technology suppliers, and is