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Industry and Trade
Founded in 1997, Coporación Maresa connects 7
business units (Maresa Ensambladora-Mazda, Avis
Rent a Car, Mazmotors, Kawamotors-Kawasaki,
GPS Track, Orgu-Ford and Mares Colombia) most
of which have up to 30 years experience of their re-
spective markets. Together, the groups specialize in
car assembly, commercialization and car rentals.
Business strategies are developed in Quito and are
related to six areas: corporate finance, marketing,
organizational development, technology strategies,
control, and R&D.
Although based in Ecuador, Corporación Maresa
has branches in Colombia and Peru.
According to Francisco Restrepo, Chief Executive
Officer of the corporation, until 2010 the group didn’t
begin to reap the full benefits of its hard work due to
the crisis of 2000 that affected the automotive sector
in such a grave manner.
The Maresa plant has an annual assembling capa-
city of 15,360 units per year. However, due to the
international automotive sector crisis, the present
demand is only an estimated 6.000 units. Due to
the severe effects of the crisis, the corporation is
exploring the possibility of renting its industrial plant
out to other enterprises, or to begin assembling mo-
torcycles to adapt to the changing market.
Nowadays, Corporación Maresa assemble 14 dif-
ferent Mazda truck models which represents 80%
of its profits. The company also imports several
Mazda models for the Ecuadorian market such as
the Mazda 3, Mazda 5, Mazda 6 and Mazda CX-9.
These represent the remaining 20% of the profit.
Corporación Maresa’s capital is 100% Ecuadorian
owned. Its efficient performance in human resources
management, product quality, corporate social re-
sponsibility and friendly environment policies are
well recognized in the country.
“We began assembling trucks and evolved in the
manufacture of light vehicles, being pickups our
main product. We have worked with prestigious
brands like Toyota, Mazda and Ford. We have also
worked with Mitsubishi and Fiat but now we choose
to stay only with Mazda, with much emphasis on the
quality of our production.”
Eng. Francisco Cobo
President of Corporación Maresa
Fundiciones Industriales S.A (FISA)
Henry Kronfle
Vice President
Escobedo 1402 y Luque, Guayaquil.
Tel.: +593 4 211 0710
Fax: +593 4 232 4531
fisa@fisa.com.ec
www.aluminiosfisa.com
Area of activity: Aluminum Extrusion
Date of Creation: 1969
Employees: 550
Annual turnover: 50 M usd
FISA, Fundiciones Industriales S. A., was founded in
1969 in Guayaquil, Ecuador. FISA is the first and the
largest aluminum extrusion plant in Ecuador.
FISA is a second-generation family-owned and oper-
ated business recognized by its excellence in customer
service, product quality, innovation and technology. The
quality of the products and services supplied by FISA
has opened major markets around the Americas. Since
1998, the majority of the products has been exported to
one of the most competitive and demanding markets,
United States of America. Additionally, FISA exports to
Colombia, Peru, Bolivia and the Caribbean. Among the
market segments served are the architectural, marine,
industrial, automotive and sales-distribution.
Their mission is to design, produce and distribute alu-
minum extrusion products, generating value to their
customers through innovation and excellence in the
quality of their products and services.
The domestic distribution network for FISA is composed
of 40 distributors located nationwide.
Production:
• Raw Material
o Extrusion
o Surface Treatments
o Packaging
o Casting
o Recycling
• Products:
o Tube Lines
o Belly Plates
o Angles
o Profile Cuttings
o Bars
o Lattices
o Slidings
o Fixed
o Proyectables
o Accordion doors
o Sliding doors
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