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www.ebizguides.com
Industry and Trade
high volums of Chevrolet cars, not just for the Ecua-
dorian market but also for exportation abroad.
General Motors have worked hard to become lead-
ers within their sector. They have received much
praise for their work towards industrial development
in Ecuador through constantly introducing new cards
onto production lines.
Among other reasons, the company associatess its
success with its ability to integrate processes and
advanced manufacturing systems that make their
operations an example of efficiency and productiv-
ity. At the end of the eighties, the company actively
participated in the program Popular Auto, releasing
the Suzuki Forsa, one of the most successful models
in the sales history of Ecuador.
Since the turn of the century, more than 40% of the
production capacity of GMOBB was directed to the
Andean market. The company has established itself
as the largest exporting automotive plant in Ecuador,
achieving several quality certifications including: ISO
9001 and ISO 14001.
In 1981, General Motors accepted OBB as a share-
holder. Since then, they worked hard on planned
investment that has allowed the assembly of thou-
sands of cars, trucks and SUVs such as the Blazer,
Trooper, Vitara, Luv and many other models.
The nineties brought success for the company as
exporting to Colombia and Venezuela increased
rapidly. Also, the Total Quality System was imple-
mented in the OBB.
The plant, located in Quito, produces an estimated
220 units each day, half of which is exported to coun-
tries such as Venezuela, Colombia and Chile. The
current products are Aveo, Luv D-Max, Gran Vitara,
SZ and the flagship product is the Luv Dmax which
counts for almost 40% of production.
The company is constantly investing in improving
of its facilities. In recent years, the plant has been
upgraded with the equipment whose value reaches
almost 13 million dollars.
TIENDAS INDUSTRIALES ASOCIADAS
Luis Reyes Portocarrero
General Manager
Chimborazo 217 y Luque, Guayaquil
Tel: +593 4 328870 / 2598830
www.tia.com.ec
Are of activity: Retail Chain
Date of creation: 1960
Employees: 4207
Annual turnover: $264 million USD
TIA was founded on November 29, 1960 and is a retail
chain that offers consumer goods. They focus on sea-
sonal offers and events to expand their business and to
increase their coverage nationwide.
TIA cover a wide geographic area offering an extensive
range of products for their target market. They also
promote the social development of the community and
country, whilst maintaining profitability and growth lev-
els.
Currently, their sales are worth around $264 million per
annum, with a workforce of 4207 employees.
The principal goals of the company are:
To generate wealth in Ecuadorian households
To promote professional growth of their employees
To generate new jobs
To increase the value of their company year on year
The main focus of the company is within the retail sector
selling products to the consumer, even through modern
self-service facilities.
The business is divided into several divisions.
• TIA: These are smaller branches located in cities with
populations of more than 25,000 inhabitants, with areas
of up to 300m2. These shops focus predominantly on
the organization of events and seasonal offers.
• SUPER TIA: Super Tia’s are larger supermarkets, lo-
cated in cities with populations of more than 125,000
inhabitants. These are normally about 700m2 in size,
with a greater range of products (groceries, food, per-
ishables, bakery, prepared foods, meat, fruit and veg-
etables).
• MULTIAHORROS: These are slightly different shops
as they are located in smaller suburban areas. The
shops are only about 200m2 in size. These branches
focus on the development of private labels..
It is estimated that TIA attracts 95,000 customers per
day. To meet these demands the company has a Na-
tional Distribution Centre (NDC) located in Guayaquil
and a Regional Distribution Center (RDC) located in
Quito.
Employees are an important asset to the company as
they maintain relationships with customers and ensure
repeat business. They are greatly valued by the com-
pany.