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Industry and Trade
CORPORACIÓN EL ROSADO
Johnny Czarninsky
General Manager
9 de Octubre 729 y Boyacá
Guayaquil
Tel: +593 4 2322000
www.elrosado.com
Area of activity: Retail
Date of creation: 1936
Employees: 7366
Annual turnover: $705 million USD
This company began when Alfredo Czarninsky
opened a small bakery called “El Rosado” in 1936.
Alongside his wife Ruth, he worked hard to expand
the business and to offer a wider range of products
in the shop.
Eventually, the bakery became the restaurant “El
Rosado” and Czarninsky decided to purchase a
shop opposite which he later called “Importaciones
El Rosado”. Some months after, the restaurant was
closed and, the business grew into a chain of self-
service supermarkets called “El Rosado”. It was the
first establishment of its type in Ecuador,
Corporación El Rosado is now one of the largest
supermarket chains, toy stores, cinemas, depart-
ment stores and hardware stores in Ecuador. They
have 7366 employees and in 2009 they registered
$704,40 million in sales, making them the 4th big-
gest business group in Ecuador.
Their premises are located in Guayaquil, Quito,
Machala, Manta, Portoviejo, Salinas and Milagro. In
each of these branches you will find a variety of do-
mestic and imported items: food, clothing, footwear,
toys, tools, furniture and other items.
The company always endeavours to provide low
priced goods and has earned the trust and confi-
dence of a large number of firms and households in
the country. They maintain a commitment to quality,
care and innovation, providing multiple benefits for
their customers.
MARATHON SPORTS
Fernando Corral
General Manager
Av. 10 deAgosto. Num 13-205 Interseccion los Cerezos
Quito
Tel: +593 2 2483914
Fax: +593 2 2484490
www.marathon-sports.com
Area of activity: Sport Retail
Date of creation: 1980
Employees: 583
Annual turnover: $69 million USD
Marathon Sports is an Ecuadorian company that is
committed to sport across the nation as well as the
country’s economic development.
Since its foundation in Quito on May 2 the company
has worked hard towards becoming the leader with-
in their sector of sports retail, both in Ecuador and
throughout Latin America.
Marathon Sports are well respected and strive to
build partnerships with the community through team-
work, discipline, fair play and constant improvement
to their products and services.
In 2009, they had 583 employees and their sales
were $69, 16 million.
They have also shown their support to Ecuadorian
sport by sponsoring several sportsmen, including
Jefferson Perez and two members of the national
football team.
In 2009, due to the increase in assets of Marathon
Sports, the company ranked among the 25 Most
Profitable in Ecuador according to a survey by the
magazine Management.
2010 was a year of many acheivements for the com-
pany as they won an award in the financial publica-
tion “Ekos” and theyalso opened the largest sports
shop in the country in the South Mall Quicentro.
OMNIBUS BB (GENERAL MOTORS)
Jeffrey Cadena
Executive President
Panamericana Norte km 5,5 - Urbanización Car-
celén
Tel: +593 2 297 7700
Fax: +593 2 247 8181
Area of activity: Car assembly
Date of Creation: 1975
Employees: 1255
Annual turnover: $665 million USD
This car plant was founded in 1975 by a Hungarian
named Belo Botar. This plant is important in both
Ecuador and in Latin America as it produces very
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