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also being revised. This revision of the tourism,
wildlife and heritage policies is being undertaken
in 2011 to further enhance and deepen the sector’s
contribution to the economy, in addition to improving
the quality standards facilities, as well as make in-
vestment into the sector easier so as to attract more
tourists.
The main emphasis and focus of government will
continue to be that of tourism infrastructure develop-
ment in tourism centric regions and circuits including
the greater Livingstone area, the Northern Circuit
and Kafue National Park developments. Govern-
ment will also focus on tourism promotion and
marketing, product development and human skills
development.
Strategically placed in Southern and Central Africa,
Zambia is effectively land linked to eight (8) neigh-
bouring countries and is part of several regional
groupings including the Common Market for Eastern
and Southern Africa (COMESA) - for which Zambia
is the host country of its secretariat, the Great Lakes
Region, and the Southern Africa Development Com-
munity (SADC) to name a few.
Zambia boasts 19 National Parks all of which are
eco-tourism destinations and 36 Game Management
Areas (GMA’s), which are devoted to wildlife conser-
vation and are also centres of safari hunting. These
are teeming with bio diversity, indigenous flora and
fauna. Zambia also boasts the Victoria Falls, locally
known as the Mosi-oa-Tunya or the smoke that thun-
ders is a UNESCO World Heritage and one of the 7
natural wonders of the World.
SECTOR PERFORMANCE
The tourism sectors contribution to the Zambian
economy in terms of Gross Domestic Product (GDP)
was 3% in the year 2010 but is expected to rise to
8% by 2015 as the sector’s improved performance
is enhanced through development. This becomes
evident through an examination of foreign exchange
earnings, tax revenue, incomes, and balance of pay-
ments. Zambia’s tourism sector has been growing
for the past five years from 600,000 arrivals in 2005
to 879,000 in 2008. 2009 witnessed a small reduc-
tion to 84,000 arrivals due to the global recession,
however, the number of arrivals has been on the in-
crease ever since.
Zambia is easily accessible by a number of airlines
Tourism Industry