Algeria: Interview with Mr. Karl Alsmar

Mr. Karl Alsmar

ERICSSON Executive Vice President, Central & Eastern Europe,Middle East and Africa (ERICSSON )

2005-02-01
Mr. Karl Alsmar

With a slowdown in system and phone sales in Europe, does Algeria and the Maghreb region represent an important market for Ericsson's diversification?

We have had a focus on this region long before there was a slowdown in Europe - our philosophy is to continue our focus in all countries of the Mediterranean rim, and Algeria is one of them. Other European companies might now be thinking of investing in other markets like this one, but they will be late. At Ericsson, we have focused on developing these countries for a long time, and we have reinforced this process a year ago when we established a Market Area ...

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