FIJI
An island of hope


V.I.P. INTERVIEWS
  INTERVIEW WITH
MR WINSTON THOMPSON

CEO OF TELECOM FIJI
12/02/2003
Q1. Mr. Thompson, you were Managing Director of Fiji Post and Telecom Ltd. back in 1996 when Telecom separated from Post and you became CEO of the renamed Telecom Fiji Ltd. in March 1999. Four years later, what would you point out as the most significant or more challenging moments of the company so far?

A1.
The separation itself was the most significant event. Before that, we were part of the colonial Post and Telegraphs department that became Fiji Post and Telecom Ltd. in 1990 and then split up in 1996. Telecom Fiji Ltd (TFL) was a 100% Government-owned Company and it became incorporated into Amalgamated Telecom Holdings Ltd (ATH) in early 1998. Amalgamated Telecom Holdings was a wholly owned government corporation until the FNPF bought 49% of ATH in December 1998 after an international bidding process. Another significant moment was the coup of May 2000, which caused a lot of strain within the country and like any corporate citizen, TFL was not immune from the event that took place.

Q2. At the end of the year 2002 Telecom Fiji achieved a telephone penetration rate of 11.7 per hundred populations. This figure is close to the 13-14 per hundred population observed in developing countries like Fiji. What is your objective for 2003 concerning penetration?

A2.
We hope to achieve 12.5% Tele-density by the end of this financial year, which is March 31st. I think we will probably get from 12.3% to 12.4%.

Q3. Telecom Fiji turnover increased 4% above previous year but the Net Profit even more, what are the reasons for this growth in profitability?

A3.
Better cost control. Our revenue did not increase so much but we were able to improve our cost control. This was achieved through more effective processes, better response to installing lines and also to repairing faults more quickly.

Q4. Turning the company into more agile entities is important, as the business environment will eventually move into deregulation. What are the diversification and the specialization strategy of Telecom Fiji for the near future?

A4.
Last year we created the Internet Company, Connect. Further back in time, when we were still FPTL, in 1993 we separated out the directory operations and created the Fiji Directories as a separate subsidiary. In 1994 Vodafone Fiji Ltd was set up as a joint venture with Vodafone UK to pursue the development of the mobile cellular business. We are now in the process of developing two further companies, one to handle the (CPE) Customer Premises Equipment, this company is registered as XCEED Pasifika Ltd. and will formally start operating as a separate company from 1st April this year. We have already recruited a Chief Executive having gone through the process the last two months. The other company is the Card Services Company, which will be called Transtel, a Chief Executive Officer has also been already appointed. That will also formally start operating from 1st April. Those are the two immediate changes that will take place. Particularly the CPE Company, XCEED Pasifika Ltd., will remove quite a big part of the operations, all the customer premises equipment. It handles all the equipment used to connect to the network, PABX, telephones, all the key systems, what you need to make use of the network, it is a whole range of equipment that is quite a big business in itself. That one has been a deregulated business for the last twelve years, anyone could provide that equipment and service. It has not been an exclusive business, as is the business of operating the network. There is an exclusive monopoly given in the domestic network and another monopoly for the international traffic which is with FINTEL. The equipments used to enable all this to happen have been a deregulated area for many years. Both companies, XCEED Pasifika Ltd. and Transtel, will set up their own boards to manage each business. XCEED Pasifika Ltd. will be able to sell to anybody. They have been set up to do business in Fiji but there is nothing that stops them from seizing opportunities available in the Pacific region. They will be able to decide for the future themselves. Transtel operates the pay phone business, all payphones on the streets. It also operates the prepaid cards. That equipment is housed in the telecom premises. All the information is stored in their platform housed in the TFL exchange and Telecom will continue to manage that on behalf of the card company but they will actually own it. You can buy a card from many retailers for denominations ranging from F$3 to F$50 and make calls on it using any telephone on a pre-paid basis. It is a very popular commodity worldwide now. We tendered it out and at the moment our supplier is an Australian company that manufactures the cards for us.

Q5. How would you describe this government's will towards improving the telecom Infrastructure in Fiji?

A5.
The government expects the Telecom Company to promote and develop the proliferation of the telecommunication system in Fiji. There are areas of the country that are expensive to service because of remoteness so beginning from the days when we were a government department there has been a system of cross-subsidization in its operation. We have an arrangement where the urban users, both business and residential, tends to pay a higher price in order to make it possible for telecom to service the periurban and rural areas. We have something like 350 rural stations, which we operate in but most of which are unprofitable. This is being made possible because of this cross-subsidization. This is one of the issues that have to be addressed before we go forward with the deregulation and we are dealing with the government about it. There has to be a rebalancing of the tariffs because at the moment the provision of the telephone access line to homes and businesses is presently not being charged at its cost. It came from a time when it was a government policy to encourage lines to be made available to homes and businesses, now it needs to be raised to a more cost-based level and at the same time the price of the call can be brought down. It is a sensitive issue and we need to work very closely with the government. We have made submissions and they are being considered at the present time. It is an arrangement that has to be completed to establish a 'level playing field' before you open up the market for anyone to come and compete.

Q6. Telecom Fiji, in partnership with Fujitsu, made a great investment into Easytel back in year 2000. How did the collaboration with Fujitsu start? Can we expect or are you looking for a new partnership in the near future?


A6.
Fujitsu has been a supplier of equipment to Telecom and its predecessor for many years. We have been using Fujitsu wireless equipment so their involvement in the supply of CDMA Wireless Local Loop is nothing out of the ordinary. We needed to have a Wireless product and Fujitsu at that time was developing one using CMDA technology, a more modern system. Because of the type of business we are and we have always been closely involved with foreign companies. All of our technology is imported. We have Ericsson, the Swedish company, that provides all our exchanges, that is many millions of dollars of investment. We have used equipment from Fujitsu, Nokia, NEC, etc. We have IBM equipment in our computer system. If you look at the equipment that operates our network it is the same equipment used worldwide. We have had this for a long time so we have had a good relationship with these organizations. We are undertaking a satellite project at the moment and that is taking us into a new area of telecommunications. We have not been closely involved in satellite technologies before although we have a station in Rotuma (the northernmost Island of the Fiji Group). The only way to get there has been through satellite but we used Fintel gateway to handle that. This time we are actually putting up our own hub station to be able to go through satellite and link with remote islands, the Eastern islands particularly. For that we will be using equipment which we have not used before.

Q7. Telecom Fiji supports the locally based tourism infrastructure with AprisaTM to provide high-speed Internet to many islands throughout Fiji. What are the next steps in Telecom Fiji's network expansion?

A7.
The main one is the satellite network because the AprisaTM project is really to give much more bandwidth and higher speed connectivity to these resorts. There are resorts that will still be beyond the reach of this AprisaTM equipment and here is where the satellite project will come in. Our biggest expansion area will be through the use of the satellite. It is the biggest project we are on at the moment.

Q8. Concerning Fiji's economy. Fiji needs to achieve 25% of GDP investments a year. Fiji presents a flat growth rate of investment in the last two decades. What do you consider are the reasons for this?


A8.
We had a couple of disruptions in our growth pattern in the events of 1987 and May 2000 coups. Not that these are entirely responsible for the flat growth rate but it seems to me that in the early 80's growth was moving along quite well. When the coup happened in 1987 what took place was a considerable dent in public confidence and investor confidence. I think that if you look at the period of 1980-2003 and take the average, the growth will be low but if you look at the position prior to 1987 the investment growth was fine. 1987 had a negative effect taking it back down and it took us some time to get it back up again and by the time it got back up onto a better level many years had passed and then the May 2000 coup took place and knocked it back down. At periods when things were going well the investment was also reasonable.

Q9. Fiji's negative reputation among foreign investors is difficult to change. What would you like to tell to the International Business community about the new investment climate in the country and about the opportunities they can find here?

A9.
I think Fiji has been making strong efforts in the last few years to make the investment climate a lot more attractive. Incentive packages have been provided, incentives that for instance in the Audio Visual industry are good if not better than in any other part of the world. Fiji has other advantages in terms of its location, the type of climate, the environment, the people, etc. We have the ingredients and now the legislations in place, with the Fiji Audio Visual Commission itself and our staff, with competent people doing promotions and going around getting themselves familiar with the industry. We see already that there is quite an encouraging interest. In fact, this week there has been a visit by quite a prominent person to see what the situation is here. On the general front, the government has also improved the FTIB and various other means to publicize what we have and there has been far greater interest and projects gotten off the ground, particularly in the tourism area and the manufacturing as well. That indicates that things are moving. All our institutions certainly are doing what they can to encourage this process. We have all the ingredients, it is just a matter of getting them together, and packaging them and it will be able to drive its own sort of attraction. In many other areas, traditional industries like Sugar; things seem not to have such a bright prospect for the future. We do have many opportunities in forestry. The forestry potential is very good with Mahogany and Pines and possibly others. The Fishing industry does have good potential. Gold has its ups and downs although there are some good prospects there. The garment industry, which came up very quickly after the coups. The Audio Visual area in particular is one that we think has the greatest potential.

Q10. Do you think Mahogany will take over Sugar in the near future?


A10.
I do not think it will be that large of an industry, the role of those industries is a bit exaggerated. The sugar industry, even in its difficult position, is still substantially more important than tourism for instance. Tourism now earns gross foreign revenue about twice as much as sugar but sugar involves 22,000 farms and the people associated with and dependent on the sugar industry is probably three times as much as with tourism. We have cane workers, cane cutters and all sorts of other related jobs. When you look at the dollar that the sugar industry earns compared to the dollar that the tourism industry earns, the sugar dollar multiplies many more times through the economy, it goes through many more hands than the dollar of the tourism because most of that dollar remains in local hands, farmer to worker to cutter to mill operator and so on. I would say that 70 % of the tourism dollar immediately goes overseas for all costs that are necessary to sustain the tourists here. The difficulties the sugar industry is going through has much more serious consequences than any other industry.

Q11. How do you see Fiji in the next 5 years?

A11.
Very good prospects. We have a good government; Mr. Qarase is a very capable and dedicated person who has a good team. They are very much focused, they have a good plan and they are trying to address the issues that have tended to disturb our development path in the past. They are not easy things to do but they are seriously trying to do it. They recognize that the driver of the economy has to be the private sector and they have their weight behind that even against some very strong opposition from people who do not appreciate the way an economy works. The necessary infrastructure, policies and legislations have been put in place. Investors have been encouraged to invest and are being rewarded for that investment. There are investors coming in and developments taking place that should help the economy very significantly. The effects of the coup are still being felt but the momentum of positive development is building. Employment remains a serious issue and many new jobs will be created with these developments.

Q12. We read that if you ask senior students what company they prefer studying for a school project, nine out of ten answers "Telecom Fiji". What kind of labor force will a foreign investor find if they come to Fiji to invest in it?

A12.
For a country of our size, we have a reasonably well-educated work force, literate, increasingly able to use modern equipments, computers, etc. Any one wanting to invest in this area will find a ready source of workers who are able to do the work. On the communication front we have been upgrading our network. We have tried to incorporate those features that make connectivity and dealing with businesses much more efficient and cost effective. Recently, we launched the ISDN product, which gives high-speed connection Internet connections to businesses. We are in the process of installing an optic fiber network in the city, in the central business district of Suva, and over the next 18 months we will complete the connection between this side and the Western side with the optic fiber link. We are upgrading our main network transmission systems. Any business operating here will be able to do business with anyone else in the world. We will not be disadvantaged in terms of our technology capability and this is where the ISDN comes in.

Q13. Mr. Thompson. You are Deputy Chairperson of FAVC, You have been Permanent secretary of various Ministries in the past. Could you tell us more about your background?

A13.
I am a graduate in agriculture and have worked in government in the departments of agriculture, finance, public service, foreign affairs and tourism. I joined Telecom in 1995 and it has been a fascinating eight years in a dynamic industry which has been repeatedly transforming itself as new technologies have emerged.

Winne cannot be held responsible for unedited transcription.

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