GUATEMALA
merges with globalisation








Mr. Jose Maria Coma, General Manager of Comcel

Interview with Mr. Jose Maria Coma
Read our exclusive interview



Mr. Jose Maria Coma
General Manager

Contact
Calzada Roosevelt, 22-43 Zona 11
Tikal Futura, Torre Sol, Guatemala, C.A.
Tel: 428 10000
Fax: 475 2489
E-mail: jcoma@comcel.com.gt
Website: www.comcel.com.gt
History

At first, people only used cord telephones. In many parts of the country, they could not communiate with their business, family and friends in the Capital City, other regions, and even more, other countries. This was making their working and personal relationships more difficult.



This situation started to change in 1989, when 4 investors of Millicom International Cellular (MIC), arrived in Guatemala. Their objective was to found Comunicaciones Celulares, S. A. -Comcel- an enterprise that would offer Guatemalan people solutions and possibilities of communication.

In November of the same year, Comcel started to operate in the country. Later on the guatemalan goverment authorized the operation of the "B" cellular band.

In September, 1990, were accomplished the first test signals, after finishing implementation of the cells in the Cerro Alux, Las Lomas and Guarda Viejo In October Comcel was born.

The central system at that time had capacity for720 portsand 10,800 intent calls during the heaviest traffic hours. The three cells (with 10,000 meters between each of them) connected 69 voice channels, the equivalent of 2,000 clients. The system covered 86% of the Capital City.

As time passed Comcel grew in technology and services. Its objetive of communicating all of Guatemala began to come true in 1993 with the installment of the first cell in Escuintla. This improved the service in that department, nearby cities and a great part of port of San José.

The story that started as a dream to offer solutions in cordless telephonic communications, today covers more than 36,000 km2 around the country, with a huge network of cells and central telephones located in strategic places that allowed comunication in more than 160 towns throughout the country.

Millicom International Cellular (MIC) is one of the leaders in Cellular services around the world. The company`s headquarters are located in Luxembourg, with operations in Asia, Latin America, Europe, Africa and Australia.

Our Mission

To mantain our leadership in the communication cordless industry, providing faithful and accessible services, in order to make our client´s lives mucho easier.



Our work will be ruled by ethic principles, efficiency and service attitude.

Comcel´s Total Guarantee means that no matter the price, products or services the competition offers; Comcel ALWAYS will provide you with something better.

Process and Achievements

Comcel invests to improve its service with digital technology.

In order to continue offering the best mobile service telephone, Comcel signed a contract for US$40 million with the Ericsson Company, for the installment of a network of digital technology "TDMA " in Guatemala City. This allowed to increase the capacity of the digital services that were offered until then. The installation of the network was motivated also by the world standard of the Millicom International Cellular operations, as well as a desire to provide the best service to Comcel clients.



Comcel has been distinguished by giving to its clients the best service in mobile telephony. That is why it signed up an agreement with Ericsson to get a new digital platform TDMA. The selection of this platform responded to the efficient experience that was demostrated in other markets like Europe, Asia, United States, Canada and Mexico. The new platform allowed for a variety of services, better signal reception and selection of apparatus. With this, Comcel strenghten his compromise of a Total Guarantee with Guatemala: offering the best price, service through many communication solutions.

Millicom International Cellular increases its participation in Comcel.

The world operator in telecommunications, Millicom International Cellular (MIC) increased its stock participation in Comcel form a 47% to 55%. The increase of MIC stocks in Comcel, shows the trust in our country´s development. It also strengthened the compromise of the company to provide better comunication services with international quality standards.

Products and Services



International Automatic Roaming

Is the service that allow you to make and receive phone calls from your cellular phone, when you are out of town. International automatic roaming presently covers United States of America, Canada, Mexico, El Salvador and Honduras.

Amigonet

Is your free access to Internet services. Amigonet of Comcel has the most advanced technology and the capacity to handle hundreds of connections at the same time with digital 56k speeds.

Comcel is the first company in Guatemala and in Latin America that gives free e-mail and Internet browsing. The user only pays the local Telephone company the minunutes that the connection lasts. This new service revolutionized the Telecommunication market in Guatemala, showing the compromise of Comcel to implement the technology development.

According to this compromise, Amigonet placed at the disponsal of all the Internet users its site www.amigo.net.gt This website enables the uses to link with many informative sites.

Amigonet also brings news, entertainment, weather info, local T. V. and cinema programming.
WOW!



Offers WAP technology to Comcel´s cellular clients of Comcel,allowing access to the Internet, to receive any type of information such as: news, entertainment, e-mail; all this through its cellular. In addition, they can determine the day and the hour in which they wish to receive such information. With the WAP technology you can access any WAP site on the internet.

Corporate dedicated links, is the new business line that Comcel brings to the companies that are in direct contact with the whole world in the e-business through internet, this allows their company to expand their opportunities of growing fast by being in contact with the whole world.

S.O.S. Service



Is a free assistance for Comcel´s clients with provided by Metropol and Rescate 911. To access to this service the user must fill a form in Comcel offices or with the authorized distributor, dial from the Comcel cellular phone phone *911and receive free: Legal, Medical and Basic Mechanical Assistance.



Star Services

A service constellation that reaches you by dialing only "Star Services" in your Comcel cellular. Now you can get fast and helpful information such as technical servicse, failure reports, international tourist information, medicine and fast food delivery, mechanic, legal and security assistance. Ask in our agencies about the various stars at your disposal. In Comcel we have an excellent team of sales excecutives that provide you with personal advice to resolve and find the best solutions to your communication requirements. Comcel offers you different rate plans: individual, professional, commercial and corporative.



International code 139 + 00, availeblel form any telephone. The lowest rates in international calls.

For collect calls 139+120. Los Angeles, San Antonio, Chicago, New Orleans, New York, Miami, Houston, Texas, New Mexico, San Francisco.

Amigotel



Comcel´s public telephone service that will soon be making communications easier for Guatemalans, giving the best opportunities to keep in touch, with the lowest prices in the market. Amigotel will work using pre-paid Amigo Cards, from Q 10.00 to Q 200.00

Comunitel



Is the Comcel´s community telephone program. This is a social service program to the community bringsin comunication solutions to the regions in the country that do not haves this service. At present there are 1,163 Comunitel installed.

Residential Plan.



This plan was created to provide the service of residential telephones through cellular handsets. The service has a national cover, and allows placing international calls. It is a perfect service to use at home and businesses that have no telephone lines. The advantage in a Comcel Residential Plan is that you inmediately get your own line, without expensive procedures and without waiting several months to get installed.

Comcel Plans.

Our Credit Plans and pre-paid program were created in order to give you the best service and benefit To meet your personal, family or enterprises communication needs.



Plan Amigo

Is our prepaid program targeted to indivuduals and companies who require control of their budget using their cellular phone. We have several prepaid cards from Q50 to Q200.00

Our Projection

Comcel confirmed its compromise to offer Guatemalans better possibilities and communication, donating 2 cellular phones with service included to the department of Municipal and Voluntary Firemen of Guatemala. Through these cellular our compromise with Guatemala is confirmed, setting our extensive coverage and advance technologly to the community service, especially in times of emergencies.

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© World INvestment NEws, 2001.
This is the electronic edition of the special country report on Guatemala published in Forbes Global Magazine.

June 11th, 2001 Issue.

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