 BUSINESS
STRATEGY |
RUSEL's typical feature is its openness. One of
their priorities is to unite prospective enterprises
in the relevant sectors of the economy, implement
advanced industrial and information technologies,
increase management and production effectiveness,
product quality, variety and markets both in Russia
and abroad.
The holding is a prime example of a completely
new level of relations between partners and customers.
It is an intertwining of management, business
and technical goals, an intertwining of information
technologies with primary and secondary electro-technical
equipment and technologies of complex automation
systems. All this characterizes a new era in Russian
power engineering, an era of complex solutions
with a high level of intellectual added value.
The foundation of RUSEL came as a logical extension
of its participants drive to increase their efficiency
in servicing customers by offering complex solutions
and reasonably integrating with leading Western
companies.
The mission of the holding is in line with the
new concept that is being developed in Russia.
The concept of a venture capital industry in
Russia should lead to an increase in production
and provide access to the world market for Russian
hi-tech products. By integrating into the world
economy Russia can no longer be just a supplier
of raw materials. It should become a rightful
participant of the world production process of
hi-tech products and services.
RUSEL has a vast production and engineering basis
and a wide sales network in Russia and the CIS countries.
This could be of interest to foreign companies in
regards to licensing agreements for production,
servicing, equipment and service sales in the Russian
and CIS markets.
The activities of RUSEL are not limited to Russia's
borders. They have customers both in Russia and
abroad. Their servicing and sales network, that
unites more than 40 firms, covers the whole Russian
territory, Ukraine, Belarus, Latvia.
RUSEL has business-partners in the USA, Yugoslavia,
Germany and Cyprus.
The quality control systems at their enterprises
are certified by Western standards. Their experience
in restructuring is recommended by the International
Labor Organization for Countries of Central, Eastern
and Western Europe. More than 60 Russian and foreign
companies were able to benefit from the competence
of their specialists firsthand by receiving actual
and effective help.
| FINANCIAL
INFORMATION |
Last year RUSEL completed joint projects with
many major Russian companies in the field of power
energy and the oil and gas industry and the overall
sales volume exceeded $100 million.
RUSEL was named Company of the Year as the Best
Industrial Applications Manufacturer of 2001 in
the Russian contest conducted by the authoritative
business weekly Kompaniya which monitors activities
of domestic and foreign companies in Russia.
| STRUCTURE
OF THE HOLDING |
On September 4th 2002, the Electroprominvest
holding changed its name. From now on this major
industrial company is called RUSEL (Russian Electrotechnics,
Jsc.).
According to the President of the company, N. Popovic,
"the new name more accurately reflects our
corporate development concept and the nature of
the holding as a Russian industrial company with
cutting-edge technology."
The company has considerably expanded its business
and areas of activities, added new participants
and achieved a noticeable presence in major international
projects.
Recently the Electroprominvest holding together
with partner companies has won a tender for the
construction of a boiler facility for AD IPOK in
Yugoslavia. The price of the contract is estimated
at a few million dollars. A strong engineering,
construction and production base, turnkey solutions
and experience in accomplishing similar projects
at major industrial sites were all decisive factors
of success. This project will allow IPOK, one of
the largest starch production plants in the Balkans,
to cut costs and increase the reliability of energy
resource supply.
The members of the holding are Russian companies
that skillfully combine experience and professionalism
of Russian engineers, scientists and specialists
with the latest Western technologies and know-how
in the area of management, information and production.
The holding's structure that today brings together
more than 20 leading and prospective enterprises
in the electrotechnical, instrument-making industry
and technologically related fields will remain
the same.
Electro-technical holding Russian Electrotechnics
JSC (RUSEL) unites a number of leading and prospective
enterprises in the electro-technical industry, the
instrumentation manufacturing industry and in other
technologically related fields.
The main companies are:
· VNIIR ("All-Russian Research Institute
of Relay Protection")
· The Electronics and Mechanics Plant (ZEIM),
· Stroienergoservis & Co (that provides
turnkey construction of substations and other
power facilities)
· Marposadkabel
· EGSK-Stroy
· Stroiuniversalkomplekt
· Harvinter
· Energoprom-Engineering
· ZEIM-ESKO Ltd.
· Electroprominvest-Sakhalin
· EPI-Automation Ltd.
· EJM consulting Ltd.
VNIIR is a major research and engineering Institute.
Almost 100% of Russian relay protection products
and systems were developed in this Institute. The
institute has an outstandingly diverse patent file
containing over 230,000 descriptions. It is also
one of the shareholders of the ABB Automation Company.
ZEiM is a leading manufacturer of a range of components
for automatic process control systems.
ELECTROPROMINVEST-Sakhalin Ltd. is the leader of
"Sakhalin Development Group Consortium"
that was established with the goal of participating
in the oil and gas development projects on the Sakhalin
island, and providing local added value and support
for project participants. The company has an office
in Yuzhno-Sakhalinsk and is in the process of establishing
an office in Houston, Texas, USA.
EPI Automation provides design, system integration,
system engineering, programming, supplies, installation,
commissioning, warranty and post-warranty services
of equipment and automation systems.
RUSEL has partnered with one of the biggest European
design and construction company- Energoprojekt that
enjoys a worldwide reputation in the construction
of industrial and power generation facilities, as
well as residential and administrative development
such as hotels, tourist and business centers and
other infrastructure.
RUSEL is a member of ABS Holdings.
Today they employ more than 7,000 people.
RUSEL's main activities include custom made complex
turnkey solutions. They build turnkey electric
substations for all voltage levels and other power
facilities. They develop and produce automation
systems for technological and electrical processes,
energy management control systems. RUSEL develops
and implements energy-saving products for different
industries. They also manufacture a wide range
of electro-technical equipment.
Their cooperation with Mosenergo can serve as a
prime example. In the last three years RUSEL was
a very important partner of Mosenergo in substation
construction of power utilities
Their member-companies have ample experience
in the area of construction services in the public,
administrative and industrial construction. They
have their own production and technical capabilities
that enable them to provide such services on a
turnkey basis as well.
Today, the quality control systems at RUSEL (Russian
Electrotechnics) enterprises are certified by Western
standards. Representatives from more than 60 companies
in Russia and abroad have been able to witness first-hand
the competence of the holding's specialists. Currently
the holding is successfully developing relations
for strategic partnership with such leading Russian
companies as RAO UES, Gazprom, Mosenergo, YUKOS,
Silovie Mashiny, Tyazhpromexport, Norilsk Nickel
and others.
The service and sales network of the holding includes
more than 40 companies and covers Russia, Ukraine,
Belarus and Latvia. RUSEL (Russian Electrotechnics)
also has representative offices and is actively
developing business partnerships in the USA, Central
and Eastern Europe, including Yugoslavia, Germany
and Cyprus.' |
The constant adjustment
of their equipment to the growing demands of the
local electro-technical market and their use of
the latest achievements in information technologies
are one of the main components of their success.
| CURRENT
ENERGY PROJECTS |
They are launching wide-scale projects on Sakhalin
including our participation in "Sakhalin-1",
"Sakhalin-2" and "Sakhalin-3",
which are major programs in the field of oil and
gas development and a complex program for development
of the region's power energy system. With this goal
they have established a representative office in
Yuzhno-Sakhalinsk. It, in particular, will be responsible
for turnkey supplies of electrical and power-saving
equipment, including automation systems for technological
processes to Sakhalin enterprises.
They actively develop cooperation with RAO UES.
There are a lot of new projects in this area.
A number of hotel and business center projects are
underway. One of the projects is unique to Russia.
They are working on creating an artificial amusement
island Yugra in the Black Sea near Tuapse. The customer
is the administration of Khanty-Mansiisk.
The project envisions the design and construction
of a hotel and recreation center in the Black Sea
that will include two hotels, a business center,
a congress center, an artificial island with an
aqua park, a yacht club, a helicopter field, and
a children's park.
The development and construction for a number of
other large hotel and business complexes, including
a modern business center in Cheboksary, the capital
of Chuvashia, a sport base and six McDonald's restaurants
are also underway.
| MAJOR CHALLENGES
/ ADVANTAGES |
Of course, considerable investments were important
for their launch. However, cutting-edge technologies,
including in management and information spheres,
the development of their own research, development
and testing base, thought-through marketing strategy
and the creation of a vast distribution and service
network had played a decisive role in achieving
swift growth dynamics.
The obvious tendency today is that the Russian economy
has reached a point where Russian companies can
offer foreign partners not only raw materials but
engineering and scientific products by applying
vast experience and knowledge of our highly professional
employees.
As a result the business grows dynamically and the
RUSEL's financial capabilities increase.
| PARTNERSHIP
/ JOINT VENTURE OPPORTUNITIES |
Currently RUSEL is successfully establishing ties
for strategic partnership with major Russian companies
such as RAO UES, Gazprom, Mosenergo, Yukos, Silovie
Machini, Tyazhpromexport, Norilsk Nickel and others.
Their cooperation with Mosenergo can serve as a
prime example. In the last three years more than
a third of substations of this energy system was
modernized by member-companies of RUSEL.
They actively develop cooperation with RAO UES
and other energy systems. There are a lot of new
projects in this area.
They actively work in developing business partnerships
within the framework of signed agreements on cooperation
with a number of administrations of Russian regions.
| FUTURE
EXPECTATIONS |
RUSEL is very optimistic about its future and hopes
that, in three years, they will have an even more
developed structure that would be able to satisfy
the most demanding customers both in Russia and
abroad. Life itself has proven that the creation
of such holdings is a sure way to revitalize and
develop key sectors of the Russian economy.
Press release
ELECTROPROMINVEST HOLDING CHANGES NAME TO
RUSEL (RUSSIAN ELECTROTECHNICS, JSC.)
Moscow, September, 04 . One of the leaders of
the Russian electrotechnical industry, the Electroprominvest
holding, has changed its name. From now on this
major industrial company is called RUSEL (Russian
Electrotechnics, Jsc.).
According to the President of the company, N. Popovic,
"the new name more accurately reflects our
corporate development concept and the nature of
the holding as a Russian industrial company with
cutting-edge technology."
The company has considerably expanded its business
and areas of activities, added new participants
and achieved a noticeable presence in major international
projects.
Recently the Electroprominvest holding together
with partner companies has won a tender for the
construction of a boiler facility for AD IPOK
in Yugoslavia. The price of the contract is estimated
at a few million dollars. A strong engineering,
construction and production base, turnkey solutions
and experience in accomplishing similar projects
at major industrial sites were all decisive factors
of success. This project will allow IPOK, one
of the largest starch production plants in the
Balkans, to cut costs and increase the reliability
of energy resource supply.
The members of the holding are Russian companies
that skillfully combine experience and professionalism
of Russian engineers, scientists and specialists
with the latest Western technologies and know-how
in the area of management, information and production.
The holding's structure that today brings together
more than 20 leading and prospective enterprises
in the electrotechnical, instrument-making industry
and technologically related fields will remain the
same.
Its member companies include VNIIR (All-Russian
Research Institute of Relay Protection), ZEIM (Electronics
and Mechanics Plant), Stroienergoservis & Co
that focuses on turnkey construction of substations
and other energy faciltities, Marposadkabel, EGSK-Stroy
construction company, Stroyuniversalkomplekt, Harvinter,
Energoprom-Engineering Ltd., Power service ZEIM-ESKO,
Electroprominvest-Sakhalin Ltd., EPI-Automation
Ltd., EJM consulting Ltd., trading company "RUSEL
Exim" and others.
Last year the sales of the holding exceeded $100
mln. The holding was named company of the year in
the category for best industrial applications manufacturer
of the 2001 all-Russian contest that was held by
the authoritative Kompania business magazine.
Today the quality control systems at RUSEL (Russian
Electrotechnics), enterprises are certified by Western
standards. Representatives from more than 60 companies
in Russia and abroad have been able to witness first-hand
the competence of the holding's specialists. Currently
the holding is successfully developing relations
for strategic partnership with such leading Russian
companies as RAO UES, Gazprom, Mosenergo, YUKOS,
Silovie Mashiny, Tyazhpromexport, Norilsk Nickel
and others.
The service and sales network of the holding includes
more than 40 companies and covers Russia, Ukraine,
Belarus and Latvia. RUSEL (Russian Electrotechnics)
also has representative offices and is actively
developing business partnerships in the USA, Central
and Eastern Europe, including Yugoslavia, Germany
and Cyprus. |
