Russia & Moscow
Proving their potential


INTRODUCTION - RUSSIA'S GLOBAL INTEGRATION

Remember 1998 and the days of Russia's economic and financial meltdown? Well, have a look at Russia under Vladimir Putin, because those days of economic and financial anarchy are well and truly gone. Indeed, Russia is starting to prove that the clichés about its economy and society do not necessarily resonate in its reality.

President Vladimir Putin
President Vladimir Putin

Prime Minister Kasyanov sees "the normalization of public life and the step-by-step restoration of the middle class, which suffered most during the financial crisis of 1998. Stability at last has firmly settled in Russia." There is a clear improvement of economic conditions, industrial growth, and a profitable state budget - figures that are positively perceived by Russian citizens.

The 1998 rouble crisis is now nearly five long years away and businesses in some sectors - notably IT and consulting, but also oil - have even come to the conclusion that the crisis offered an opportunity. Russia's increasingly stable economic prosperity saw an increase of GDP in 2002 by more than 4% on the previous year to around $11 billion. There was a budget surplus nearing $7 billion, or some 2% of GDP, and inflation dropped. A major challenge will be to pass through the years 2003-2005 as these will be tough years considering Russia's debt commitments. The government hereby aims for an annual growth of 4 to 6% of GDP. Promisingly, there are an extra $11.3 billion of gold and foreign currency reserves, which the Central Bank expects, with the help of oil, to total $55 billion by the end of 2003. Indeed, the Russian Federation is, albeit very gradually, paying off its debt to the IMF ahead of schedule and expects to pay back some $2 billion by the end of 2003.


Russia is looking increasingly favourable to for example American investors. For example, the Russian-American Business Dialog that was instigated in 2001 has been strongly endorses by the Russian and American Presidents and has already become a major force influencing decision making in bilateral relations, says Prime Minister Kasyanov. As pointed out by Andrew B. Somers, President of the American Chamber of Commerce in Russia (AMCHAM), Coca Cola, Pepsi Cola, Procter & Gamble, Gillette, Kodak, Cisco, IBM, Microsoft, Intel and GE are all in Russia making money. He emphasised that "In fact, these American companies are doing extremely well in Russia; sales growth in 2000 compared to 1999 was in double and triple digit figures, and the same is true for 2001 over 2000" and the trend continued in 2002.

Also from a trading point of view Russia is leaping forward. The state of Russia's economy was not up to scratch in 1998, which caused a trade deficit with the trade balance reduced to a critical level of $2 billion. Times have changed indeed. Russia's foreign trade balance was positive at $59.8 billion in 2002, an increase of $1.7 billion compared to 2001. Exports rose 9.8 percent against 2001, totalling $105.8 billion. The European Union countries, led by Germany, accounted for 36.6 percent. Russia is now a fully fledged member of the G-8 group of countries, has been awarded market economy status by the European Union and the United States, and is well on its way to becoming a member of the World Trade Organisation (WTO).

Promisingly, there is a growing awareness in Russia that economic methods of regulating foreign trade are more effective than administrative ones. Vital for the future of Russia is the making of a new customs law that is planned for implementation in July 2003. The code was prepared by the States Customs Committee, the Ministry of Economic Development and the expertise of the EU and the WTO. Mikhail Vanin, Chairman of the State Customs Committee of the Russian Federation, stresses that "This new code envisages new customs regimes used internationally to develop industry and investments. This new customs regime includes transforming goods in order to add new value to them under customs control (for there not to be duties when they are re-exported), leasing, or temporary import."

There are still many issues which need to be addressed before the Russian Federation is accepted into the WTO but progress is being made: "the speed we are moving at is different from one issue to the other", says Maksim Medvedkov, Deputy Minister for Economic Development and Trade, "we have started real discussions on systemic issues which will be included in the so called Protocol of Accession (and) I believe that we could complete this process rather rapidly, provided that all the factors are realistic."

Vladimir Potanin - CEO of the Interros Holding
Vladimir Potanin - CEO of the Interros Holding


Vladimir Potanin, one-time oligarch and nouveau-philanthropist, believes the most important aspect of the process is to carefully consider Russia's aims in joining the WTO. According to the wildly successful CEO of the Interros Holding, which harbours companies such as Norilsk Nickel, the world's largest nickel and palladium producer, "The real question is whether WTO entrance is the target or the instrument. In my opinion, it is not a target in itself, it is an instrument to becoming more integrated in the global economy and adapting to world standards."


Encouragingly, Alexei Mordashov, President of the powerful Severstal group and as the head of the working Group of Russian Union of Industrialists and Entrepreneurs (RSPP) that deals with the WTO, "...can see that the business representatives are ready to discuss WTO entrance not only from the point of view of claiming something from the state, but also considering their own faults and the ways of increasing competitiveness and exchanging experience."

Leading Russian entrepreneurs are under no illusions, however: "only healthy branches of the economy and only the most competitive enterprises are going to survive", says Mr Potanin. Still, there is, according to the Prime Minister: "also good news - even the most popular Russian assets still look incredibly cheap by any standard or benchmark. Not to mention numerous Russian investment opportunities which are currently not well known to the general investment community." For example, Anna Belova, Deputy Minister for Railways, draws the attention to the reform of the Russian railway system. A reform plan aims to raise the share of freight transported by private operators in Russia to 50%. The share is currently 10%. Some estimates put total investment needed to upgrade the Russian rail system at $22-25 billion. The first stage of the reform process has been planned for completion by April 2003 when the ministry's commercial and regulative functions are split up and the joint stock company Russian Railways is created. These and many other Russian investment opportunities can be exploited and not in the very long run.


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