ALGERIA,
A new generation
LATEST REPORT
December 4th, 2002




 Algeria
The time is now, the place is Algeria

Introduction - Privatization - Partnerships - Investment - Oil and Gas - Mining -
Electricity
- Building for the future - Telecoms - Air and Sea - Private Sector - Finance -
Going Public - Image is everything - Tourism - Conclusion


PRIVATE SECTOR BOOM

M. Rachid Amrouche, Secrétaire Général de KHALIFA GROUP

The Khalifa Groupis also the leading example of a private sector expansion in Algeria. Private management is increasingly acquiring more importance - a dimension never imagined only a few years ago. After being marginalized and demonized by public authorities due to archaic and bureaucratic proceedings inherited from the socialist period, the private sector has come back to Algeria.
The reinvestment of Algerian capital in Algeria is certainly a sign of local improvement, and today the private sector represents 60% of consumer goods and services, and employs more than 2 million people.

The strategy of the Khalifa Group has been to consolidate in the long run. "It has become imperative to rationalize our means, and think of other organization concepts" says Amrouche. "This was achieved through the creation of a financial holding, whose main activity is to control and manage the portfolios of all subsidiary companies to ensure consistent growth and development of all activities". Furthermore, "the private sector in Algeria is organized and managed in a very flexible way while having a great capacity for innovation".

There are many examples confirming this view. For instance, Fruital and ABC (Algerian Bottling Company) doubled their turnover thanks to lucrative contracts with Coca-Cola and Pepsi respectively. Another private sector company, Cevital, holds the biggest share of the vegetable oil production market and is poised to go public on the London Stock Exchange next year



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© World INvestment NEws, 2001.
This is the electronic edition of the special country report on Algeria published in Forbes Global Magazine. 12th November, 2001 Issue.
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