May 4,000,000th Panasonic TV set produced
2003 1,700 employees
RESEARCH & DEVELOPMENT
The way ahead
To establish its first and the only TV R&D
centre in Eastern and Central Europe was a natural
result of successful operations of Matsushita
company in assembly and production of TV sets.
With today's ever changing consumer market demands
in a highly competitive environment there is no
way to survive without strengthening and enhancing
Research & Development activities bringing
innovative products that keep the pace with the
latest trends, reflect advanced technologies and
meet customer preferences.
Objectives
At the forefront of Digital broadcasting it is
just thrilling to follow latest developments in
television giving a chance to exploit all the
possibilities ranging from enormously varied choice
of channels through high quality picture and sound
up to interactive applications. However to be
realistic and business oriented there still exists
a huge potential of analogue broadcasting which
is of a vital business importance. This therefore
defines our main aim and commitment to share and
take over not only the knowledge, know-how and
expertise however also the responsibility of worldwide
Matsushita´s TV R&D Centres to design
analogue broadcasting TV sets covering whole European
market with the main focus on digital chassis,
flat screens and state of the art cosmetic design.
People
To meet ever increasing professional development
demands it is a management objective to compile
a creative team of local engineers encouraging
their capabilities and effort, a team of dynamic,
highly motivated and open minded individuals striving
to enhance their experience and willing to grow
with the company.
Thus forming our most valuable asset - Design
Engineer
OUR PRODUCTS
· LCD
"Pure style, wherever the mood takes you"
LCD. Liquid Crystal Display. Bridging the technology
gap between plasma and conventional picture tubes.
But it's more than just a television - portable,
versatile, and compatible with all TV and AV applications.
Crystal clear images and brilliant sound - the
ultra slimline, ultra cool Panasonic LCD television.
Beautiful. Even with nothing on.
· PLASMA
" Like you've never seen before "
Plasma Display Panels. A unique viewing experience.
Truly flat. Thin and lightweight. Very Chic. The
perfect blend of art, design and state of the
art technology. No thicker than a framed picture,
the pure lines of T [tau] Plasma are a reward
in themselves.
But turn Plasma on, and the real difference between
this and any other audio visual experience becomes
apparent. A picture that is perfectly flat, undistorted,
and with an almost sensual colour accuracy, courtesy
of its 16.77 million colour palette. A true 16:9
widescreen format on screen sizes from 37"
to a panoramic 50" expanse.
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Mount it on your wall. Relax in front of it.
Hang it over your bed. Build it its own extension.
Call it your work of art.
· CONVENTIONAL
4:3 format. The classic television. The most
advanced QuintrixF flat screen technology. Outstanding
picture and sound performance. All wrapped up
in a stylish, traditional design that fits in
anywhere.
Please note, 4:3 format T[tau] televisions are
not available in the UK
· WIDESCREEN
Widescreen. T [tau] is much more than a television
set. T [tau] has a combination of features. True
flat screen technology, flawless sound reproduction
and revolutionary design.
PLANS FOR THE FUTURE
From new business year 2002/2003 will be launched
new production of High tension Transformers. This
production Is incorporated to organisation structure
MTE as a independent department.
ABOUT THE REGION
The Matsushita Television Central Europe factory,
with 166,000 square meters, is located in the
city of Pilsen, the capital of West Bohemia. At
first you can see that Pilsen is not only a historical
town, but also an industrial one. Many trades
ensured the prosperity of the town. In the last
years the city has been taking taking step by
step a new, more attractive face and wishes to
be an appeal "entry gate" on the passage
from West Europe.
Matsushita considered 27 locations in the Czech
Republic, Slovakia, Hungary and Poland before
choosing Plzen. The firm decided in favour of
the Czech Republic because of its stable investment
conditions and the offer of some specific local
incentives by the city of Plzen.
The Matsushita project was the first major Japanese
greenfield investment in the Czech Republic and
a major success for CzechInvest which brokered
the deal with the city of Plzen.
In January 1999 the Matsushita group opened a
second plant in the Czech Republic, in the town
of Plana in west Bohemia, which produces electromagnetic
relays. The firm will eventually employ 100 people.
In 2002, Matsushita established another company
in Pardubice, 60 kilometers east from Prague,
where they produce mobile phones.
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