Ethiopia: Interview with Ermyas Amelga

Ermyas Amelga

Chairman (ZEMEN BANK)

2009-05-04
Ermyas Amelga
Would you give us a brief presentation on Zemen Bank Zemen Bank is the newest bank in Ethiopia. It has got a different business model than the rest of the banking industry in Ethiopia. We have a niche market strategy in which we are going for institutional clients as opposed to retail clients both on the deposit, lending and service side. We have a one-branch business strategy. We are going to have multi-channel banking system, which basically means that people can use the bank services without coming to the bank. We call it online banking. We have a call center, SMS banking, ATMs, and non-marketing business development officers wh ...

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