 AIR PACIFIC
- AN OVERVIEW |
Air Pacific Limited is the largest tourism company
registered in Fiji. It is Fiji's international
airline providing world class transport and communications
for Fiji. Air Pacific is a growing unlisted public
company owned by the shareholders with the Fiji
Government holding 51% of the shares. Air Pacific's
last 14 years have been profitable. Today we are
proud to have over 700 employees world wide in
our Air Pacific family.
Today, Air Pacific has a close association with
Qantas Airways, which is a shareholder in our
company and represents us in the Americas and
Europe. Qantas and Air Pacific operate joint services
on North American and Australian flights.
| MISSION
STATEMENT |
Air Pacific is Fiji's international airline providing
air transport and communication services to Fiji.
Our mission is to be an outstanding airline by
providing a safe, high quality service to our
customers, to prosper as a business and to provide
a reasonable return to our shareholders.
HISTORY
|
Air Pacific began with a dream of the famous
Australian aviator, Harold Gatty, who started
the airline on September 1, 1951 and commenced
service as Fiji Airways on domestic routes in
Fiji with an eight Dragon Rapide.
The airline was purchased by Qantas in March
1958. In 1960 BOAC (now British Airways) and TEAL
(now Air New Zealand) became equal third shareholders.
The next year, the first international service
to Tonga was started.
In 1965 the Fiji Government took up a quarter
equal shareholding. The airline changed its name
to Air Pacific in 1971 to reflect its growing
involvement in the region and the next year entered
the jet age with delivery of its first BAC 1-11.
In May 1974 the Fiji Government became the major
shareholder and in 1978, the famous rainbow colours
were introduced onto the aircraft. The route network
was progressively enlarged to include New Zealand,
Australia and the USA.
In 1985 the Qantas / Air Pacific Support Agreement
came into effect and Qantas increased their shareholding.
In 1985 the first B/$/ was delivered. Services
to Japan commenced in 1988. The fleet was converted
to an all Boeing jet fleet in 1992. Qantas increased
its shareholding to 46% in 1998.
Air Pacific continued to expand the route network
and in 1998/9 introduced three New Generation
B737-800/700 aircraft. Throughout their fifty
one years, we have had an outstanding safety record.
| CAPITAL
INVESTMENT AND EXPENDITURE |
Air Pacific needs a great deal of capital to
continue to grow. To prove that capital, it retains
an amount from profit each year to be used to
finance the future needs of the airline. Without
these earnings, debt would be greater and borrowing
difficult. Air Pacific funds its own growth and
investment.
The largest discretionary share is used to sell
tourism to Fiji, both by direct promotion and
in sales support in the country's main source
markets. Manpower, airport and engineering and
maintenance are significant areas of expenditure,
which provide a direct benefit to Fiji.
The largest discretionary share is used to sell
tourism to Fiji, both by direct promotion and in
sales support in the country's main source markets.
Manpower, airport and engineering and maintenance
are significant areas of expenditure, which provide
a direct benefit to Fiji.
| TOURISM
AND AIR PACIFIC |
TURNOVER BY SECTOR 2000
Tourism is the largest industry in Fiji employing
over 40,000 people throughout the islands. Foe
every job directly created in the tourism sector
it is estimated that four other people have employment
in support to the industry. Air Pacific, as the
largest carrier of tourists to Fiji, plays a critical
role in the development of the industry. Air Pacific
is a major source of Foreign Exchange for Fiji.
VISITOR ARRIVALS INTO FIJI
Whilst Air Pacific faces significant competition
from other Airlines based in the Pacific Rim,
it still carries more visitors and tourists than
any other airline. With the strong focus on Fiji
as a destination, Air Pacific helps build tourism
numbers from all source markets. Amongst the airlines
serving the South Pacific, only Air Pacific is
totally devoted to and focused on building tourism
in Fiji.
ANUAL SPEND PROMOTING FIJI
Air Pacific is the largest investor in the promotion
of Fiji in ll the major source markets. Indeed
Air pacific spends around ten times more than
the Fiji Visitors Bureau when discounting and
wholesaler support is also taken into account.
Sales and marketing are the single largest component
of our international expenditure. But if Fiji
tourism is to continue to grow it is important
that Air Pacific promotes the country.
FREE AND DISCOUNTED TRAVEL
Air Pacific contributes thousands of dollars each
year in free and discounted air travel for different
activities. This allows people and goods to travel,
expanding Fiji's knowledge base and technology.
The company also provides significant social support
for medical and welfare related travel.
The major proportion of free and discounted travel
is for tourism promotion missions and inbound
tourism, educational tours which help to promote
Fiji's tourism and areas of social importance
for Fiji, plus builds export markets for Fiji's
products.
YEAR 2002
IN REVIEW
|
SALES & MARKETING
With the company still feeling the residual effects
of May 200, the biggest challenge Air Pacific
faced in the sales and marketing arena was to
develop campaigns in key source markets to bring
people back to Fiji.
The terrorist attacks on the World Trade Centre
in New York on September 11th, immediately threw
international travel into turmoil and brought
the tourism industry worldwide to its knees.
This resulted in the resurrection of the Tourism
Action Group for a short period to assess the
impact of this event and develop appropriate promotional
strategies. Whilst Fiji and Air Pacific were not
immune to the effects of this tragedy, it would
eventually provide an unexpected windfall for
Fiji as a destination later in the year as Northern
Hemisphere travellers opted for the perceived
safety of the South Pacific Vacations.
AMADEUS
As a result of Qantas and British Airways moving
to the 'AMADEUS' Reservations System, a decision
was taken to also adopt the same system from November
2002. This latest technology reservations system
has features and benefits, which will help streamline
operations and dovetail into Air Pacific's overall
commitment to increasing its capabilities and
resources.
| FINANCIAL
RESULTS 2001 /2002 |
| Revenue (000) |
$357,703 |
| Expenditure (000) |
$348,028 |
| Operating Profit (Loss) |
(000) $9,675 |
| Cost per ATK |
65.0c |
| Yield per RTK (Air Pacific services only) |
109.24c |
| Paid up Capital as at 31 March (000) |
$26,093 |
| SERVICES
|
AIR PACIFIC FREIGHT
Air Pacific's freight operation has come a long
way from being a " loose freight "
carrier in narrow body aircrafts to " freight
unitisation " in wide body aircrafts.
The impact of Air Pacific's freight product to
its total business performance is so good that
the airline has invested a lot in it towards maintaining
very high service standards and competitiveness
of the Air Pacific freight product.
The Freight Products and Services that Air Pacific
offers include: General Cargo, Perishable Goods,
Live Animals, Dangerous Goods, Valuable and Vulnerable
Cargo, Unaccompanied Baggage, Customs Clearance.
|
FREIGHT CAPACITY
Air Pacific supplies more airfreight capacity
to and form Fiji's major source markets than any
other airline. Air pacific has also developed
innovative containers and packs for Fiji's products
to facilitate a fast, economical transport link.
By being sure of reliable scheduled freight services,
Fiji's exporters and importers can build their
business. In the last eight years, the carried
freight value has more than doubled. And growing
exports help build a strong Fiji economy.
| AIR PACIFIC
ENGINEERING AND MAINTENANCE SERVICES |
Air Pacific Engineering and Maintenance has been
operating since the 1950s. Employing some 120
staff, it provides quality aircraft engineering
for Air Pacific, Qantas, Air Vanuatu and Royal
Tongan Airlines.
Being FJAR145 approved and ISO9002 accredited,
Air Pacific Engineering and Maintenance totally
maintains the B737-700/800 in house. In conjunction
with Qantas, Air New Zealand and Boeing, maintenance
of the B747 and B767 is assumed in house. Air
Pacific offers the following services: Aircraft
Support Workshops, Aircraft Maintenance and Ramp
Handling, Inventory Management, Technical, Services
Quality Assurance, Support Workshops, Ramp Handling
Services.
| JET FLEET
|
B737-700
B737-800
B747-200
B767-300
| ROUTES
|
Air Pacific links Fiji to 16 cities in ten countries
Apia Nadi
Auckland Nuku'alofa
Brisbane Suva
Honolulu Sydney
Los Angeles Tokyo
Melbourne Vancouver
As codeshare:
Christchurch Port Vila
Honiara Wellington
| CONTACT
DETAILS |
Here are important contact names, telephone numbers
and postal and email addresses for you to use
when contacting Air Pacific.
Worldwide Reservations Numbers
| Apia |
22738 |
| Australia |
1 800 230150* |
| Fiji |
6720888 |
| Honiara |
20336 |
| Japan |
03 5208 5171 |
| New Zealand |
0800 800 178* |
| Port Vila |
22836 |
| Tahiti |
430665 |
| Tonga |
23422 |
United States
|
800 2274446* |
| · the call is toll free |
|
General Sales Agents Worldwide
AUSTRALIA
Air Pacific Limited
World Aviation Systems-GSA
Level 10,403 George Street
Sydney NSW 2000
61-2-9244-2496
Air Pacific Limited
World Aviation Systems -GSA
Ground Floor
310 King Street
Melbourne VIC 3000
61-3-9920-3609
Air Pacific Limited
World Aviation Systems -GSA
Level 5, 217 George Street
Brisbane QLD 4000
61-7- 3407 7267
HONG KONG
Air Pacific Limited
Deks Air (Hong Kong)Ltd GSA
Room 1804-5
Jubilee Centre
18 Fenwick Street,Wanchai
852-2861-1811
JAPAN
Air Pacific Limited
Room 251,Kokusai Building
3-1-1,Marunouchi
Chiyoda-Ku,Tokyo 100-0005
03-5208-5171
MALAYSIA
Malaysian Airlines System-GSA
3rd floor,MAS Building
Jalan Sultan Ismail
50250 Kuala Lumpur
Malaysia
603-216-55266
NEW CALEDONIA
Air Pacific Ltd
Agence de Voyages Jean Brock
GSA,14 Rue George Clemenceau
BP 122,98845 Noumea
687-28-3439
NEW ZEALAND
Air Pacific Ltd
Level 12,17 Albert Street
Auckland
64-9-379-8476
Air Pacific Limited
119 Armagh Street
Ground Floor,Price Waterhouse BLDNG NZ
USA
Air Pacific Limited
6080 Center Drive
Suite 490
Los Angeles
CA 90045
1800-227-4446
CANADA
Air Pacific Limited
Cathay Pacific-GSA
Vancouver International Airport
Room #4400,Po BOX 23825,Vancouver BC V78IXO
1800-227-4446
REPUBLIC OF KOREA
Air Pacific Limited
Han Young Air Agency-GSA.
5th Floor,Soon Hwa Buildings
5-2 Soon hwa-Dong
Choong-KU-Seoul
822-319-8166
SAMOA
Air Pacific Limited
Polynesian Airlines-GSA
1st floor,National Provident Fund Building
P.o Box 599 Apia
685-22738
SINGAPORE
Air Pacific Limited
Deks Air (Singapore Pte Ltd)-GSA
01-05 Beach Centre
15 Beach Road,Singapore 189677
65-338-8180
SOLOMON ISLANDS
Air Pacific Ltd
Travel Industry Sevices Gsa
City Centre Building
Mendana Avenue
677-20336
TAHITI
Qantas-GSA
1st floor-Viama Centre
P.O Box 1695,Papeete
689-43-0665
TAIWAN,ROC
10 F1-6,
No 106 CHUNG-An WEST RD
TAIPEI 103,ROC
886-2-2559-8041
TONGA
Air Pacific Limited
E.M Jones Ltd-Gsa
P.O Box 34,Nukualofa
676-23422
UNITED KINGDOM
Air Pacific Limited
395/403 King street
Hammersmith
London W6 9NJ
208-748-9795
VANUATU
Air Pacific Limited
Vanuatu Travel Services-GSA
P.O BOX 1694
Kumul Highway,Port Villa
678-22836
GERMANY
Qantas-GSA
Frankfurt Airport-Terminal 2
0180-325-0630
ITALY
Qantas-GSA
Corso Italia 8,Milan
39-6-5249-1525
FRANCE
Qantas-GSA
13/15 Boulevard de la Madelaine,
Paris
33-1-803-846846
SWEDEN
Qantas-GSA
Kungsgatan 64,
Stockholm
46-8-24-2502
SWITZERLAND
Qantas-GSA
Loewemstrasse 51
Zurich
44-1-211-4411
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